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Keyword research and keyword research tools form the core of SEO and various content marketing campaigns. It is one of the most essential things to which one has to give his/her attention when setting up an online business.Keywords are just words and phrases people type into a search engine to look up information. But to leave an impact, you should bid on the right keyword and serve the right content to the right audience at the right stage and lead a robust digital marketing strategy.
● Keyword research and keyword research tools form the core of SEO and
various content marketing campaigns. It is one of the most essential things
to which one has to give his/her attention when setting up an online
● Keywords are just words and phrases people type into a search engine to
look up information. But to leave an impact, you should bid on the right
keyword and serve the right content to the right audience at the right stage
and lead a robust digital marketing strategy.
● With millions of keyword tools available online, it become almost impossible
to ﬁnd the best or optimized keyword research tool.
● This is where this article might come in handy. Presenting to you, the Top 15
tools for an effective and efﬁcient keyword research.
The Keyword surfer tool is one of the handiest research
tools available online today. It is a free extension that
displays search volume while you type your keywords
down on Google. It comes in pretty nifty if you have to
do keyword research on the search engine itself!
Its setting is tucked away in its extension panel, also
including many display panels that quietly integrate into
the right-hand pane of the SERP.
Its working is pretty similar to the autocorrect feature of
Google and it helps decide if the autocorrected
expression is good to be used as a keyword or not.
SEMrush is great for competitive keyword researches.
Knowing the moves of your competitor and its
ranking is invaluable, when building a strategy to
improve organic visibility. The organic competitor
section of the tool gives an analysis of your
competitor and on what keyword is the competition.
The tool also allows its users to go to the competitors’
proﬁles and view the keywords they are using. This
will help you in one in knowing what keywords should
be added for an improved SEO article in the future.
SEMrush is an SEO suite created by a German
company in 2008. After its creation, it became
immensely popular across Europe. Similar to
SEMrush, it is great for competitive research.
It helps identify historical keyword performance on
certain domains which can later be translated into a
user-friendly visibility chart. The example below is a
screenshot from the tool for a keyword search of
Merchant Words is often called out as-” The world’s
largest database of real Amazon shopper search data,
directly from the search bar menu.” Meaning it uses
Amazon’s autocomplete to retrieve its data. It contains
two paid plans, both of them affordable to Amazon
Its key feature is its “Seasonality”, this tells one how
often a keyword has appeared in the amazon search
The keyword inspector offers a variety of tools one
can use to optimize the product listing and grow
search trafﬁc on Amazon.
Some of the features include:
● Trending Keyword Search
● Free Suggestions Tools
● Free Search Tool
It is easy to use and fairly priced.
A new sensation that had just risen among the
various tools for keywords! MarketMuse provided a
very user-friendly experience.
Its function includes crawling your website or your
competitors and ﬁnding the keywords gaps using its
sophisticated top modeling algorithms.
Till now it has all received positive reviews from its
users. Thus, can be given a try.
Sometimes a human element has its pros over the AI-controlled algorithms. This is
where Seed comes in for you. Seed Keyword tool enables one to ask his/her customers
on how they would search for something. It works on the polling of words and creates
a small survey and thereby, helping to get the feedback from your viewers.
Among the experts, the Ahrefs explorer is used for
link tracking and analysis features. One can view all
the important metrics like search volume,
competitiveness, trafﬁc potential, and LSI keywords.
The features that make it stand out are SERP
overview and SERP position history, site explorer,
and its powerful keyword research tool called
It also provided various options to choose from in the
keyword- between Google, Amazon, and Youtube
SEOs in its site explorer option.
Ahrefs Keyword Explorer
One of the most overlooked tool, Don’t know the
reason why? Maybe as it is a free tool provided by
Google? Site owners and SEOs that aren’t using this
on a regular basis are shortchanging themselves.
There is a huge wealth of information related to
keywords here in this tool used by people.
If you can’t afford using one of the paid solutions
out there, this is a perfectly useful alternative
available. It can help you ﬁnd what your ranking is,
your SERP position, etc.
Search Console(Webmaster Tool)
Answer The Public, this tool surely deserves a special
mention among the above-mentioned tools. It acts as
an extension of the keyword tools. Simply type in a
seed keyword phrase and it will split out a bunch of
relevant questions for you.
It helps in a great way to come up with blog post ideas
on the ﬂy. When compared to the above-mentioned
tools it is a bit of a child’s play but to get started
without paying, this can be another good option for
Answer The Public
The best part of this tool is that it is free and easy
to use. It comes up with a list completely unique
and different from one’s thinking. One can ﬁnd all
regional keywords, slangs, etc. This is that
one-stop for keywords of various types and kinds.
You can ﬁlter keyword ideas by:
● Paid difﬁculty
● Cost per click
● Search volume
● SEO difﬁculty, etc.
It is an insanely powerful software tool for
Amazon sellers. It has a keyword research tool
called Magnet 2 which is without a doubt, one of
the most powerful Amazon keyword tools till date.
Other intersecting features of this tool include the
“Word Frequency” which is pretty similar to
keyword density analysis. This tool is a must-use
for those serious about making money in Amazon.
Yet, another tool for Amazon keyword
searches. One good thing about his tool is
that the data it provides comes directly from
Amazon. This simply means the tool doesn’t
use any third-party data (from Google
searches) like most of the tools do.
Free of cost and easy to use keyword ﬁnder
The keyword tool is a free online keyword
research instrument that uses Google
autocomplete to generate hundreds of long-tail
keywords. It aims at increasing the speed of
searches performed by the users on google.
Now that SEO has moved on from just targeting
an exact match, vanity keyword, one has to
build long-tail context around such terms to
meet the needs.
Knime, a very simple and open-ended tool
helps optimize the keywords used. It has
features to perform all sort of keyword analysis.
Knime tool has also been the focus of many
SEO related talks too as it acts as a semantic
keyword research tool.
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