Shopper Stop partnered with Blogmint to promote their EOSS sale on social media.

1. w w w . b l o g m i n t . c o m
KOL Campaign
Shoppers Stop

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Campaign Overview
Objective
 Generate hype and excitement around
the products & #EOSS sale of Shoppers
Stop through social media & blogs.
 The study concludes that shopping
experience has a direct influence on
customer loyalty & hence shoppers stop
needed a digital strategy for same.
Solution
 Blogmint actually developed a home to home plan
because we believe trial is very important in a
product like this and facilitated that trial by taking it
to the consumers.
 Blogmint engaged 100+ Bloggers & Twittteratis for this
campaign and delivered 13 million+ impressions.
 After product trial, bloggers documented
experience for Shoppers Stop products through
social media and blogs resulting into 1,00,000+ Blog
Views.
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Phase 1: Experiential Blogging: Shoppers Stop Products Trial02
Solution
Social engagement was done around these blogs
highlighting the USP’s of these products.
To maintain the authenticity, a bloggers outreach was
chosen as a route to generate positive conversations about
Shoppers Stop Products.
100+ bloggers were sent Shoppers Stop Hampers to
experience the best products in town.

4. 4
Phase 2: Positive WOM + Published Blog Posts03

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Phase 3: Social Media Engagement  #EOSS Sale04

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What were the results?
500+ Influencers
With a reach of 5,678,339
13 million+
Impressions
7 million+ reach
10,000+ Twitter Engagement, 1,00,000+ Blog Views
100+ Bloggers, Twitteratis
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7. w w w . b l o g m i n t . c o m https://www.blogmint.com/
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