1. What we do, and some case studies

2. Who are we
• The Social Sasquatch, or Oliver Jenkins as he’s more
commonly known, is based in the Midlands, but works
across the UK on a range of projects
• Background in:
• Higher Education – IT project management, and teaching social media!
(WINTER)
• Outdoor Events Management @ Major Music Festivals! (SUMMER)
• An independent consultant, working with a collective
of web developers, graphic designers, marketing & PR
experts, and generally pretty clued-up dudes

3. How can we help you
• Social media
• Inbound marketing
• Pay Per Click management (Google PPC)
• Content marketing
• Event based services (Experiential support)
“The best marketing doesn’t feel like marketing.”
Tom Fishburne

4. Social media
• Advertising your event, your service, your product
across social platforms
• Campaign optimisation (to maximise ROI)
• Promotional activities (paid and organic)
• Strategy development, competitions, incentives
• Managing your accounts, responding to
comments

5. Inbound marketing
• Designing and deploying email campaigns
• Creating ‘custom audiences’ and ‘lookalike
audiences to increase reach and maximise ROI
• Creating content calendars, strategically
deploying content across a range of platforms
• Integrating everything, social, web, print, design,
to ensure consistency and tone of voice

6. PPC management
• Advertising on Google
• Bid on specific search terms (keywords)
• Bid optimisation and monitoring or most efficient
ways to engage with your audience
• Demonstrate real ROI using pre-defined goal
conversions

7. Content marketing
• Blogging – themes and topics that work!
• Guest blogs
• Social signposting
• Using supercharged users & celebrities!
• Press releases to coincide with social campaigns
• Maximising impact across platforms
• repurposing to get more for less
• SEO and Google Keywords
• Driving traffic to your website through clever use of copy

8. Event based services (Experiential support)
• Real-time upload of content
• Onsite promotions run with potential customers in
person/across social – integrated experience
• Onsite interviews and testimonials
• Professional photography service
• HD Camera Drone for filming of events
• Live Twitter Wall – admin and set up

9. Case Studies
• We work with a range of clients with a range of
objectives
• We understand everyone is different
• We look at each project with a fresh pair of eyes!
• No templates
• No ‘out the box’ strategies
• Integrate with your existing marketing functions to deliver
against your business objectives and the strategic direction of
your project

10. TransferWise - #RIPHiddenFees
3 day reach on Facebook:
• 5.6 million impressions
• Video post reach – 4.94 million
• 10,900 likes
• 3,600 shares!
• 733,000 video views!
• Organic post reach – 606,000
3 day reach on Twitter
• 367,000 interactions
• 2.6 million impressions for #RIPHiddenFees

11. British Heart Foundation - LOVE Installation
• Promote the BHF LOVE
Installation in Covent Garden
Feb 2015
• Drive traffic to BHF website
• Real-time updates
• Photo opps with celebrities
• Image generation for range of
social platforms
• Engage with local media and
interested stakeholders to
maximise impact

12. FAT SALAD – Got a bigger audience!
• Glastonbury Award Winners
wanted a few more likes!
• 400 > 8,100 in 3 months
• Mixture of organic and paid likes
inc competitions
• Increase in engagement of over
10,000% at peak times!
• Created content templates for
daily recipes
• Worked on rebrand of company to
develop a more commercial image

13. Sutton Coldfield Tennis Club (LTA)
• #AceFace campaign developed
• Targeted across social platforms
• Predominantly organic
engagement
• User generated content via
competitions and incentives
• Offline engagement driven
through local media channels
• Project managed campaign and
stakeholder involvement

14. Festival Mule – Reduce staffing costs
• Directed traffic from Leeds Festival
Website to Mule Facebook page
• 60% Increase in sales post social
strategy implementation
• Real time monitoring of comments
and responses = better customer
service
• 98% of comments were resolved on Facebook in
real time
• 100% of queries responded to <10 minutes
• 20 x volunteers recruited on FB
• Saved £4,900 in staff cost

15. tmWare
• Drive traffic to website using
a range of social media,
PPC, email and content
marketing
• PPC management
• Agile approach to
developing campaigns that
deliver high ROI on
Facebook and Twitter

16. Sasquatch PR!
• Featured by the
prestigious
One Minute Briefs
• Guest writer for
‘Event Magazine’
Mr Social feature
March 2015

17. Sasquatch PR!

18. The Missing Link…
• Oliver Jenkins
The Social Sasquatch, AP Designs
Courtyard Three
Coleshill Manor, Coleshill
B46 1DL
• Email - oli@thesocialsasquatch.co.uk
• Land – 01675 434583
• Mob – 07557 104096
• Twitter - @HairyHandshake
• Facebook - facebook.com/socialsasquatch
• Website - www.thesocialsasquatch.co.uk