On page SEO is one of the most simplest SEO tasks that your website needs to perform. In this document we discuss the most important on page elements from page titles, alt tags and keyword density. For more information on SEO, please visit our website >> http://thesearchguys.com.au/search-engine-optimisation.asp

1. >> On Page SEO Diagram
ON - PAGE KEYWORD PLACEMENT
(Where it makes sense)
Title of page meta
description:
<titles> ...</title>
Title - Keyword (KW) Meta Description:
Phone Number <meta name =
“description”>
Your (behind Scenes)
Logo Catch Phrase
Contain Keyword
Heading 1 <h1></h1>
...........................................................
...........................................................
...........................................................
Include KW variation ........................................................... Mention KW or
logical structure. close variation in
Heading 2 <h2></h2> first paragraph.
..........................................................
..........................................................
...........................
........................... Use KW in “ALT” text
..........................
.......................... in image to describe:
If possible include .......................... <img src=“file-name”
KW in last .......................... alt=“keyword”/>
..........................
paragraph as well. ............................ Place image here
...........................................................
...........................................................
<title> & <meta description> are what you see in Google results
TITLE Fred’s Fishing Tours
We provide fishing tours in 5 fantastic locations
DESCRIPTION View our package and book online today!
Note:
• Pages require around 300 words of text to be relevant/worthy of indexing
• Overuse of keywords is called KW stuffing and will get you blocked so
DO NOT DO IT!

2. >> On Page SEO Example
TARGET KEYWORD: FISHING TOURS
(Highlighted with underline on page)
Title contains
“Fishing Tours” KW Description describes
Fred’s Fishing Tours page, is enticing &
08 8000 2342 contains KW.
Can be same as first
Fred’s paragraph.
Fishing SA’s best fishing tours
Home Fishing Tours About Us Contact
Heading contains KW
Fred’s Fishing Tours
Are you looking for fishing tours in
SA? Fred’s Fishing Tours provide you
H2 contains KW with the ultimate experience!
variation: (singular)
Win a fishing tour!
We’re offering you and 5 friends the
chance to win a free fishing tour.
Image of past
Tell us about
fishing tour: With
Text contains KW your favourite
file name, ALT tag
variations: fishing trip for
and caption KW.
“Tour” & “Trip” your chance
to win!
ENTER HERE 2009-fishing-trip.jpg
Fred’s Fishing Tours
We provide fishing tours in 5 fantastic locations
View our package and book online today!