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Just in Time ,[object Object],Social Media Marketing: ,[object Object],A Small Brand’s Use of Facebook & Twitter ,[object Object],to Connect with New Consumers,[object Object],Jason HartyDirector of Field & Interactive Marketing,[object Object]
@PretzelCrisps@JasonHartyfacebook.com/PretzelCrisps,[object Object]
Just in Time Social Media Marketing,[object Object],Core Strategy,[object Object],Be a catalyst for conversation | Engagement = affinity,[object Object],Social Sampling,[object Object]
Jason Harty, Pretzel Crisps at #RLTM NY 11
Coupon Phenomenon ,[object Object],Now: ,[object Object],60,000+ Fans,[object Object],March 15th: 14,236 fans,[object Object],1/1/11: 3,581 fans,[object Object],June ’10: 425 fans,[object Object],Feb 23rd: 6,655 fans,[object Object],March 17th: 29,073 fans,[object Object]
Social Sampling,[object Object],Cloud of Conversation,[object Object],Keyword Listening,[object Object],Direct Messaging,[object Object],Online meets offline for ,[object Object],in-person engagement,[object Object],Real-life,[object Object],Party Conversation,[object Object],Fan/ Brand Online Engagement,[object Object],Fans spread Brand Love,[object Object]
A Tweet in Orange County… traveled to LA,[object Object]
Jason Harty, Pretzel Crisps at #RLTM NY 11
Jason Harty, Pretzel Crisps at #RLTM NY 11
The Conversation Continued,[object Object]
Jason Harty, Pretzel Crisps at #RLTM NY 11
@Mayhemstudios Followers Keep the Dialogue Going,[object Object]
Results,[object Object],New Fans (Feb – May): 54,448 (+818%),[object Object],$1 Off Coupons printed: 10,000,[object Object],Redeemed to-date: 8,347 (83%),[object Object],BOGO Coupons Printed: 50,000,[object Object],Redeemed to-date: 29,181 (58%),[object Object]
Social Sampling Results (July ’10 – May ’11),[object Object],Intercepts: 265,[object Object],Bags sampled:4,200,[object Object],Earned Media Impressions: 2,549,845,[object Object]
Top U.S. Food Markets: Coast to Coast Growth,[object Object],Many Factors Contributing, Interactive Being One,[object Object],Amazing growth in top markets!,[object Object],15,[object Object]
… and your approach to Social Media Marketing,[object Object],Find us in the Deli Section of your local grocery store!,[object Object]

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Notas do Editor

  1. 3,600 samples out of more that 2.5mm samples…
  2. 3,600 samples out of more that 2.5mm samples…