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The 12-inch Macbook VS. 13-inch Macbook Air -- How Does Apple’s New Notebook Fit Into the Mac Mix?

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Apple's new, smaller MacBook is $300 more expensive than the largest MacBook Air -- but the new notebook fits perfectly into the Mac lineup.

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The 12-inch Macbook VS. 13-inch Macbook Air -- How Does Apple’s New Notebook Fit Into the Mac Mix?

  1. 12-INCH MACBOOK VS. 13-INCH MACBOOK AIR How Does Apple’s New Notebook Fit into the Mac Mix?
  2. Apple just introduced its new notebook…
  3. The 12-inch MacBook.
  4. Which has some very nice features.
  5. The new laptop has a Retina display, which the MacBook Air doesn’t have…
  6. It’s thinner, and nearly 1 pound lighter than the Air…
  7. It has a new Force Touch track pad, that can sense how hard you’re pressing…
  8. And it comes with the latest USB Type-C port, which can be used for both power and peripherals.
  9. But there are a few problems.
  10. For example…
  11. There’s just one port.
  12. Which means that unless you have an adapter, you can only plug one thing in at a time.
  13. But that’s not the only issue.
  14. The webcam on the MacBook shoots in just 480p.
  15. While the MacBook Air shoots in 720p HD.
  16. And the MacBook has just 9 hours of battery life…
  17. Compared to 12 hours for the MacBook Air.
  18. Oh, and the processing speed on the MacBook is slower than on the Air.
  19. Which led Andrew Cunningham from Ars Technica to write this…
  20. "If you’ve got a 2013 or 2015 MacBook Air, it will be a step down. If you have a 2012 MacBook Air, it’s a step sideways at best.”
  21. And for all of this, Apple is charging $300 more for the MacBook than the Air.
  22. Has Apple gone insane?
  23. No.
  24. The company is simply diversifying its product line to appeal to different users.
  25. Adding the MacBook allows Apple to offer a new laptop at a premium price, while still offering the Pro and Air models.
  26. Apple’s Mac lineup accounts for 12% of the company’s sales.
  27. So clearly computers aren’t Apple’s biggest money maker.
  28. But the Mac sales growth has outpaced PC growth for the past 10 years.
  29. And Apple is trying to capitalize on that growth by offering a wider range of laptops.
  30. Apple investors shouldn’t view the MacBook as a smaller, overpriced MacBook Air.
  31. But rather an opportunity for Apple to own even more of the PC market.
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