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E cigs, what you need to know

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At just $1.2 billion, the e-cigarette market represents a miniscule fraction of the towering $89 billion tobacco industry. But this may very well change in the not too distant future as analysts predict e-cig sales to surpass those of regular cigarettes within the next decade. In order to find out which brands are currently positioned to benefit the most, don't miss the following slide show.

E cigs, what you need to know

  1. E-Cigs: What You Need to Know
  2. The Electronic Cigarette Industry • Smoking contributes to 80% of lung-cancer deaths in women; 90% in men, according to the American Lung Association • E-cigs have 450 times lower levels of toxicants in their vapors than can be found in cigarette smoke • At just $1.2 billion, the e-cig market is still small • Only 1% of the $89 billion tobacco industry
  3. The Electronic Cigarette Industry • E-cigarettes, which do not contain tobacco, resemble traditional cigarettes but use a battery to heat a liquid nicotine solution, which creates a vapor – not smoke -- that users inhale. • There is no second-hand smoke with e-cigs; however, the FDA has warned the effects are unknown. • Gives users their nicotine fix without the toxins and carcinogens generated by burning tobacco.
  4. The Electronic Cigarette Industry • Between manufacturer price hikes on cigarettes, increased taxes by local, state, and federal governments, and bans on public smoking, cigarette sales will continue to fall • There is no federal excise tax on e-cigarettes • Sales are estimated to hit between $3 billion and $10 billion over next 5 years • Could surpass regular cigarette sales within the next decade
  5. The Top 5 E-Cig Brands E-Cig Brand Market Share by Units Market Share by Dollar blu eCig 36.1% 44.8% Njoy 17.7% 20.6% Logic 20.8% 18.5% 21st Century 7.3% 4.2% Nicotek 4.6% 3.0% Data from Nielsen
  6. E-Cig Industry Wildcards • Lorillard was first Big Tobacco company to embrace e-cigs with purchase of blue eCig for $135 million • Just acquired SkyCig for $49 million • Reynolds American recently introduced its Vuse brand in Colorado and captured 80% of the market • Altria to introduce NuMark MarkTen brand • Altria will partner with Philip Morris International to market e-cigs and smokeless tobacco products globally
  7. E-Cig Industry Risks • Benefits are still largely unknown by regulators and politicians • Because they look like cigarettes there is fear they will lead to complacency over smoking • Fear that flavors and aromas will attract kids • "Vaping" bans are being enacted in a number of cities • FDA is angling to regulate this largely unregulated market, similar to tobacco
  8. Nicotek Metro E-Cig Brand • Disposable or rechargeable • Standard kit comes with USB charger, 2 cartridges, 1 rechargeable battery, carrying case • Comes in 3 different flavors: 1.2% nicotine by volume, 1.8%, and 1.8% menthol
  9. 21st Century 21st Century Smoke E-Cig Brand • • • • Disposable or rechargeable Disposable device is comparable to 1 pack of cigarettes Rechargeable cartridge is comparable to approximately 2 packs of cigarettes Comes in different flavors, from 1.6% nicotine per ml to 2.0% per ml, and menthol
  10. Logic Logic E-Cig Brand • • • • Rechargeable Cartridge is comparable to 400 puffs or approximately 2 packs of cigarettes Comes in different flavors, from 1.4% nicotine per volume to 2.4% per ml, and menthol Also available in 0% nicotine by volume and a 0.8% hookah strength
  11. NJOY NJOY E-Cig Brand • Disposable or rechargeable • No lighting or charging required to smoke • Comes in different flavors, from 0.6% nicotine per volume to 1.8% per ml, and menthol
  12. Lorillard blu eCig Brand • Rechargeable or disposable • Cartridge is comparable to 250; premium cartridges equate to 350 puffs • Comes in different flavors ranging from 0 mg of nicotine to 13-16 mg
  13. The Motley Fool’s Top Stock for 2014