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5 Exciting Releases From Under Armour's Investor Day

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On Sept. 16th, Under Armour wooed investors with a presentation of new products, explanations of it current operations and future plans, and raised revenue guidance to $7.5 billion by 2018, about double it’s 2014 revenue. Here are the 5 most exciting releases from that day that show how Under Armour is planning to reach that goal.

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5 Exciting Releases From Under Armour's Investor Day

  1. 1. Text Text 5 Exciting Releases from Under Armour's Investor Day
  2. 2. 1 – New headquarters • CEO Kevin Plank said that Under Armour is outgrowing its small urban headquarters in downtown Baltimore. • To continue attracting world-class talent and keep the business growing, it is preparing a new and more expansive HQ in south Baltimore that will hold its first occupants by January 2016.
  3. 3. 1 – New headquarters
  4. 4. 1 – New headquarters • “The time has come for us to build a better house - not just a bad ass house, which you can count on, but one that’s also going to maximize and optimize workflow.” – Kevin Plank • The new campus will feature innovation labs, sporting and fitness fields, and also public spaces to help “beautify” the city.
  5. 5. 1 – New headquarters
  6. 6. 2 – Steph Curry signs through 2024
  7. 7. 2 – Steph Curry signs through 2024 • Golden State Warriors guard and UA-sponsored basketball player Steph Curry won league MVP for the 2014-15 season. • Under Armour announced that Curry re-signed with UA through the 2024 season, likely the player’s entire career. • This is huge for Under Armour, as it plans to expand its basketball segment to $1 billion in annual sales within a few years.
  8. 8. 3 – New footwear • While footwear is only about 14% of total sales now, Under Armour plans to grow that to 22% of the business at $1.7 billion in annual sales by 2018. • Speaking of Curry, basketball shoes will make up a big part of that footwear growth. The Curry One shoes helped UA grow basketball shoe sales by an estimated over 700% in the recent quarter year over year. • The Curry Two (pictured on the next slide) will be released in the U.S. on Oct. 24.
  9. 9. 3 – New footwear
  10. 10. 3 – New footwear • Running shoes are getting an upgrade as well. • The Speedform Slingshot has custom-engineered yarn that is 15 times stronger than steel by weight, but still very elastic and breathable. • The Speedform Amp has been engineered to create the most customized fit of any of UA’s shoes yet as it exactly contours to the shape of one’s foot.
  11. 11. 3 – New footwear
  12. 12. 3 – New footwear
  13. 13. 4 – International expansion plans • Under Armour gets only about 10% of its revenue from outside of North America, but plans to increase that rapidly over the next few years to 18% by 2018. • In 2014, Under Armour developed the brand in the U.K, New Zealand, Australia, Singapore, the Philippines, Brazil, Chile, Mexico, and more. • Over the next few years Under Armour plans to expand in France, Turkey, South Africa, Eastern Europe, Russia, Southeast Asia, India, and South America.
  14. 14. 4 – International expansion plans
  15. 15. 5 – Record 2.0
  16. 16. 5 – Record 2.0 • Under Armour's Connected Fitness platform of 4 separate apps already has over 150 million users, adding about 100,000 new people each day. • The Record 2.0 upgrade includes more holistic monitoring of not only activity and food, but also sleep and mood to track when you perform at your best. • In 2016 Under Armour will focus on hardware and tracking, in 2017 on hardware partnerships, and beyond that on connected smart apparel.
  17. 17. 5 – Record 2.0
  18. 18. The next billion-dollar iSecret The world's biggest tech company forgot to show you something at its recent event, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering their brand-new gadgets and the coming revolution in technology. And we think its stock price has nearly unlimited room to run for early-in-the-know investors! To be one of them, just click here.

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