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3 Ways GoPro Is Winning

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The camera company's stock has taken a sizable hit in the last month, but GoPro has a lot going for it.

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3 Ways GoPro Is Winning

  1. 1. Text Text 3 Ways GoPro Is Winning
  2. 2. Growing brand and media ecosystem • As of March 31, daily uploads to GoPro’s online media channel had exceeded 40,000 • Video uploads serve as advertising for GoPro products and are keeping the company synonymous with action cameras • GoPro retains rights to video uploads and recently unveiled GoPro Licensing, which makes user content available for commercial use
  3. 3. Growing brand and media ecosystem • GoPro has partnerships to provide video coverage with NHL and the NHL Players Association, ESPN and the X Games, Tour de France, Moto GP, and other sports organizations. It also has video distribution partnerships with Microsoft, Roku, Virgin America, and more. Deals like these are working to promote the company as a premium technology brand.
  4. 4. Growing brand and media ecosystem • Downloads of the GoPro Mobile App increased from 13 million as of December 31, 2014 to 18 million as of June 30, 2015 • GoPro Studio, the company’s editing suite, was downloaded over 1.7 million times in Q2 2015, up more than 100% year-over-year.
  5. 5. Improving the hardware lineup • GoPro is finding success iterating its core camera line and introducing new devices across a range of price points, but with a mostly premium product mix • With an expanding range of cameras, the company is spreading key product launches throughout the year, capitalizing on demand from the enthusiast demographic and maintaining pricing strength. The Hero4 line launched in Q4 2014 and has been a big sales driver, while the company’s compact cube camera, the HERO 4 session, debuted at $399 in July.
  6. 6. Improving the hardware lineup • GoPro has announced a quadcopter drone for the first half of 2016. • Ambarella, the company that supplies the key video chips in GoPro cameras, has indicated that it expects the aerial camera drone market to takeoff quickly Parrot AR Drones; Image source: Wikimedia Commons
  7. 7. Improving the hardware lineup • GoPro is also readying camera arrays for virtual reality use. The company will release a six-camera- array aimed at professional videographers, and also a sixteen-camera-array for a partnership with Google’s Jump VR platform. • Widespread consumer adoption of VR is still a ways off, but GoPro has ground floor opportunities in the segment and could help propel the tech to mainstream use
  8. 8. Building business abroad • GoPro is evidencing strong momentum in APAC (Asia Pacific) and EMEA (Europe, Middle East, and Africa) territories • Non-domestic markets now account for roughly half the company’s sales
  9. 9. Building business abroad 0 10 20 30 40 50 60 70 80 Sept-30-2014 Dec-31-2014 Mar-31-2015 Jun-30-2015 America EMEA APAC Share of GoPro revenue by Geographic segment
  10. 10. Building business abroad • Momentum overseas is helping the company deliver impressive sales growth. GoPro’s revenue in the second quarter was up roughly 50% year-over-year • Combined revenues for the APAC and AMEA were up 126% in the quarter, and the territories present big growth opportunities going forward
  11. 11. Is GoPro cheap at current prices? • After the recent sell-off, GoPro stock is back in a price range which has shown resistance over the last year. The stock has been very volatile, and will likely continue to be, but brand strength, momentum in the action camera segment, and overseas growth potential combine to make GoPro a viable medium-to-long-term investment for those who are not especially risk averse. • An influx of competitors and pricing pressure stand as credible obstacles to GoPro’s ability to deliver significant share growth over the long haul, but with its forward price to earnings ratio at roughly 35, the stock looks historically inexpensive and its growth prospects look strong.
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