Understanding color is critical to the success of a brand. A look at how to use color effectively in logo design and brand development.
Includes: what happens when you change the color of famous logos and common symbols. A look at color system use in branding and logo design. What certain colors mean and the psychology of their application.
How the top 100 most valuable brands utilize color in their logos.
Color theory and its application to branding - colors wheels, complementary colors, triadic colors and analogous colors. Some logo examples of each. A few words about professional support palettes for the uniquely professional approach to coloring your brand and logo.