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Designing Effective Color Systems for Your Logos & Brands

Understanding color is critical to the success of a brand. A look at how to use color effectively in logo design and brand development.

Includes: what happens when you change the color of famous logos and common symbols. A look at color system use in branding and logo design. What certain colors mean and the psychology of their application.

How the top 100 most valuable brands utilize color in their logos.

Color theory and its application to branding - colors wheels, complementary colors, triadic colors and analogous colors. Some logo examples of each. A few words about professional support palettes for the uniquely professional approach to coloring your brand and logo.

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Designing Effective Color Systems for Your Logos & Brands

  1. DesigningEffectiveColorSystemsForYourLogos&Brands PresentedbyTheLogoFactory
  2. Color&YourLogo Understandingcoloriscritical tothesuccessofabrand. Understandingcoloriscritical tothesuccessofabrand. ColorsAreImportant..
  3. HowImportant? Onlythecolorshave beenchangedintheselogos.. Onlythecolorshave beenchangedintheselogos.. (yuck)(yuck)
  4. HowImportant? Alteringthecolorofthissymbol seemstochangeitsmeaning.. Alteringthecolorofthissymbol seemstochangeitsmeaning.. (confused?)(confused?)
  5. HowImportant? Evenwhenverbalcommandsareincluded, changingcolorscanconfusethemessage.. Evenwhenverbalcommandsareincluded, changingcolorscanconfusethemessage.. (huh?)(huh?)
  6. HowtoChoose? Tocreateaneffectivecolor systemforalogoorbrand.. Tocreateaneffectivecolor systemforalogoorbrand.. ..let'slookatwhatcolorsmean. ?
  7. ColorPsychology The Effects of Color Itisthoughtthatcertaincolorstriggeran emotionalresponseor"feeling." Theycanalsobesymbolic&represent ideasorthoughts..
  8. Red PsychologyofRed: •Bold•Passion•Strength•Attention•Love•Exciting•Action•Aggressive PsychologyofRed: •Bold•Passion•Strength•Attention•Love•Exciting•Action•Aggressive Notable:Redworksonwhite&black.Canmeanstop,dangerandhot. Pinks(tintsofred)aregenerallyconsideredfemininecolors. Notable:Redworksonwhite&black.Canmeanstop,dangerandhot. Pinks(tintsofred)aregenerallyconsideredfemininecolors.
  9. YellowYellow PsychologyofYellow: •Logical•Optimistic•Progressive•Confident•Playful•Creative PsychologyofYellow: •Logical•Optimistic•Progressive•Confident•Playful•Creative Notable:Yellowistoobrighttostandonitsown&willrequireasecondary backgroundorborderingcolor.Universalcautioncolor.Representsclarity. Notable:Yellowistoobrighttostandonitsown&willrequireasecondary backgroundorborderingcolor.Universalcautioncolor.Representsclarity.
  10. Blue PsychologyofBlue: •Trusted•Conservative•Staid•Dependable•Honesty•Calm•Secure•Cool PsychologyofBlue: •Trusted•Conservative•Staid•Dependable•Honesty•Calm•Secure•Cool Notable:Mostpopularcorporatecolor.Envokestrustsousedfrequentlyfor onlinebusinesses&financialinstitutions.Masculinecolor. Notable:Mostpopularcorporatecolor.Envokestrustsousedfrequentlyfor onlinebusinesses&financialinstitutions.Masculinecolor.
  11. Green PsychologyofGreen: •Nature•Wealth•Fresh•Life•Harmony•Environment•Growth•New PsychologyofGreen: •Nature•Wealth•Fresh•Life•Harmony•Environment•Growth•New Notable:Means"Go."Usedfrequentlytorepresenteco-friendlycompanies &products.Thoughttobeacalmingcolor. Notable:Means"Go."Usedfrequentlytorepresenteco-friendlycompanies &products.Thoughttobeacalmingcolor.
  12. OrangeOrange PsychologyofOrange: •Happy•Energetic•Sociable•Friendly•Affordable•Enthusiastic•Sunny PsychologyofOrange: •Happy•Energetic•Sociable•Friendly•Affordable•Enthusiastic•Sunny Notable:Orangeisthoughttostimulateappetite.Orangeisusedinsome warninglabels.Usedfrequentlyinretail.Oftenuseda"calltoaction." Notable:Orangeisthoughttostimulateappetite.Orangeisusedinsome warninglabels.Usedfrequentlyinretail.Oftenuseda"calltoaction."
  13. Purple PsychologyofPurple: •Royalty•Mystery•Pomp•Ceremony•Creative•Unique•Majesty PsychologyofPurple: •Royalty•Mystery•Pomp•Ceremony•Creative•Unique•Majesty Notable:Oncethemostexpensivecolortoreproduce,thusoftenviewedas "elitist."Appealstochildren&oftenusedintoysandcandypackaging. Notable:Oncethemostexpensivecolortoreproduce,thusoftenviewedas "elitist."Appealstochildren&oftenusedintoysandcandypackaging.
  14. Black PsychologyofBlack: •Sophisticated•Luxurious•Formality•Style•Elegance•Expensive•Authority PsychologyofBlack: •Sophisticated•Luxurious•Formality•Style•Elegance•Expensive•Authority Notable:Blackusedby'high-end'brandseitherasmainorpaired corporatecolor.Blackisasomber,serious.MostlogosdesignedinB/Wfirst. Notable:Blackusedby'high-end'brandseitherasmainorpaired corporatecolor.Blackisasomber,serious.MostlogosdesignedinB/Wfirst.
  15. Multi-Colored PsychologyofMulti-Color(Rainbow): •Fun•Easy-going•Child-like•Internet•Multi-disciplinary•Authority PsychologyofMulti-Color(Rainbow): •Fun•Easy-going•Child-like•Internet•Multi-disciplinary•Authority Notable:Relativelynewphenomenonduetointernetusageand economical4colorprinting.Representscolor-brandingchallenge. Notable:Relativelynewphenomenonduetointernetusageand economical4colorprinting.Representscolor-brandingchallenge.
  16. BrandColorStats 5 10 15 20 25 30 35 Compare:ColorUsageinMajorBrandLogosCompare:ColorUsageinMajorBrandLogos BLUE BLACK RED YELLOW ORANGE GREEN PURPLE PERCENTAGE 100 Most Valuable Brand Logos & Color* Source:Forbes'MostValuableBrandsof2014*
  17. BrandColorStats 51% Monochrome 100 Most Valuable Brand Logos & Color 30% Two Color 19% Full Color MonochromaticlogosarenotnecessarilyblackbutONLYfeatureonecolor. * *
  18. YourBrandColors? Selecting Color Pairs Themajorityofsuccessfulbrandlogosuseoneor twocolors.Thevastmajorityalsouseprimaryor secondarycolorsastheirlead(main)color.
  19. ColorTheory TherearethreePrimaryColors.TherearethreePrimaryColors. WhencombinedtheymakeSecondaryColors.WhencombinedtheymakeSecondaryColors.
  20. ColorTheory AlltogethertheymakeupTheColorWheel.AlltogethertheymakeupTheColorWheel. RED RED ORANGE YELLOW GREEN VIOLET RED ORANGE ORANGE YELLOW YELLOW GREEN BLUE BLUE BLUE VIOLET GREEN VIOLET Simple Complex
  21. ColorTheory Colorscanbelightened,darkened&muted.Colorscanbelightened,darkened&muted. Color+Black Shades Color+White Tints Color+Grey Tones Color+Black Shades Color+Black Color+White Tints Color+White Color+Grey Tones Color+Grey
  22. ColorRelationships ComplementaryColorsComplementaryColors ColorsoppositeeachotheronTheColorWheelColorsoppositeeachotheronTheColorWheel
  23. ColorRelationships ComplementaryColorPairlogoexamplesComplementaryColorPairlogoexamples Suitable"asis"Suitable"asis" NotsuitablewithoutmajormodificationsNotsuitablewithoutmajormodificationsMayneedsomemodificationsMayneedsomemodifications
  24. ColorRelationships TriadicColorsTriadicColors ColorsthatformatriangleonTheColorWheelColorsthatformatriangleonTheColorWheel
  25. ColorRelationships TriadicColorPairlogoexamplesTriadicColorPairlogoexamples Suitable"asis"Suitable"asis" NotsuitablewithoutmajormodificationsNotsuitablewithoutmajormodificationsMayneedsomemodificationsMayneedsomemodifications
  26. ColorRelationships AnalogousColorsAnalogousColors ColorsclosetoeachotheronTheColorWheelColorsclosetoeachotheronTheColorWheel
  27. ColorRelationships AnalogousColorPairlogoexamplesAnalogousColorPairlogoexamples Suitable"asis"Suitable"asis" NotsuitablewithoutmajormodificationsNotsuitablewithoutmajormodificationsMayneedsomemodificationsMayneedsomemodifications
  28. SupportPalette Forauniquelyprofessionalbrandcolorsystem,you'llwantasupportpalette thatisinharmonywithyourmainlogocolors. Thispalettewillbeusedconsistentlyonwebsites,brochuresandother marketingmaterialtohelpbuildyourvisualidentity..
  29. SupportPalette MAINLOGOCOLORS SUPPORTPALETTE MAINLOGOCOLORS SUPPORTPALETTE MAINLOGOCOLORS SUPPORTPALETTE MAINLOGOCOLORS SUPPORTPALETTE
  30. Wantto Learn More? Downloadthisfree information-packed Color&YourLogo infographic. ClickHere
  31. TheLogoFactory.com ClickHereForMoreInfoon LogoDesign&Branding

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