A brief look into the digital location based Purina One campaign powered by Adcentricity.

1. Purina one Case StudyAdcentricity www.thelbma.com August 2011 | Slide 1 of 5

3. Provides opportunity to engage a monthly audience of 555MM consumers in HD quality.

4. Utilize standard and complex hypertargeting to deliver advertiser messages to venues and screens that meet their target audience profiles.August 2011 | Slide 2 of 5

6. Advertised its Purina One brand exclusively in Walmart.

7. Special in-store displays were served as a complement to the ad campaign on the network.August 2011 | Slide 3 of 5

8. Campaign objectives To introduce revitalized branding and packaging to the Canadian market Increase sales in both “full grown” and “puppy” categories August 2011 | Slide 4 of 5

9. Campaign Results Campaign Length: Dec. 2010- Feb. 2011 Number of active shoppers: 1 million Ad plays: 6, 148, 800 Impressions: 8, 705, 312 During and after the campaign, Purina achieved a double digit sales lift. August 2011 | Slide 5 of 5