The document discusses employee engagement and the evolving strategies around measuring and improving engagement. It notes that engagement is complex with many factors influencing it. Traditional surveys for measuring engagement may not be reliable or valid across cultures. An effective engagement strategy requires recognizing engagement as dynamic and involving both HR and business leaders. The strategy should be continuously researched, designed and adapted over time.

1. The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa

2. Bio in picturesThe EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa

3. Employee Engagement:
Science or Fashion?
• Engagement, Satisfaction &
Motivation.. The dilemma!
• Theories Vs Practice .. Which one do
we trust?
The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa

4. Employee Engagement:
Science or Fashion?
The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa

5. Employee Engagement:
It’s complex ..
The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa

6. Employee Engagement:
Do we really measure it?
The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa
“.. people from different cultural backgrounds within
the same country exhibited larger differences than
did people from different countries. Cross-cultural
comparisons using subjective Likert scales are
compromised because of different reference groups”
Source: Heine, S.J., Lehman, D.R., Peng, K., Greenholtz, J. (2002). What’s Wrong With Cross-Cultural Comparisons of Subjective Likert
Scales?: The Reference-Group Effect. Journal of Personality and Social Psychology. , Vol. 82, No. 6, 903–918

7. Employee Engagement:
Do we really measure it?
The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa
Source: Lee JW, Jones PS, Mineyama Y, Zhang XE. (2002). Cultural differences in responses to a Likert scale. Res Nurs Health.
Aug;25(4):295-306.
Chinese more frequently skipped
questions
Japanese respondents more
frequently reported difficulty with
the scale
both groups
selected the
midpoint more
frequently on
items that
involved
admitting to a
positive emotion
more likely to indicate a positive
emotion

8. Employee Engagement:
Science or Fashion?
IF
• Drivers are not the same ..
• Survey tools are not reliable ..
• No agreement on what
engagement is ..
• No silver bullet ..
The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa

9. Employee Engagement:
It’s an Equation ..
The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa

10. Employee Engagement:
It’s Evolving ..
The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa
& Dynamic ..

11. Employee Engagement:
It’s More than a survey
The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa

12. Employee Engagement:
It’s HR-Business enabled
The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa

13. Design
Measure
Employee Engagement:
Research suggests
The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa
Identify

14. Employee Engagement:
It’s possible ..
The EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa

15. For further informationThe EVOLVING
Engagement Strategy
© Dr. Tamer F. Elewa
@TamerElewa
Dr. Tamer F. Elewa

16. for being a
great audience
Dr. Tamer F. Elewa
2014