Tracking your campaigns and inbound traffic is not just a nice to have, it’s a need to survive! You need to know what’s working, what’s bombing, and use data from your analytics to justify your budget and resources, so that you can keep doing super smashing marketing wizardry.
What if I were to tell you that you may be doing your tracking all wrong? That the data you have in Google Analytics might not be quite as good as you think. That there’s more you can do to understand your marketing acquisition? The big question – do you want turn that acquisition resource and budget line into profitable customer interactions for your business?
Google Analytics is a blessing (it’s super powerful and FREE!) but there are also gaping holes in here (because you don’t know what you don’t know). This talk will help you get clarity on acquisition efforts.