Discover how a startup which began as a blog succeeded in becoming a worldwide movement.

1. story
A collaborative
startup

2. 1.
An entrepreneur
STARTS BLOGGING

3. 2. SEVERAL
PEOPLE
BECOME
`
REGULAR
readers

4. A first event
3 is organized
A dozen of people show up

5. The blog
starts
receiving
guest posts
4

6. 5
A PRIVATE FORUM IS
LAUNCHED
It helps the authors
to work together

7. co-written
The community's
values, purpose,
and vision
ARE

8. 7. THE FORUM IS NOW PUBLIC
ANYONE CAN
register
and give feedback about the current projects

9. It is
A first product
is BUILT
`
`
bootstrapped
30 members have paid for the
product before it was even produced

10. ARE CREATED
9
THEY STRENGTHEN
THE COMMUNITY'S
identity

11. A rewarding program
is DESIGNED TO PRAISE
members who help out
All the community's profits are shared
10

12. A SECOND
product is
launched
Most of the creation is
crowdsourced to the community

13. 12. Courses are
HELP
NEWCOMERS
CREATED TO
Top members teach at universities

14. The community
CREATES ITS
OWN
currency
It facilitates project developments too hard to set up with
the traditional monetary system

15. 14. an accelerator
program IS LAUNCHED
to help members
turn their ideas into
successful products

16. 5 the first
birthday
of
th
blog post!
Events are organized all over the world

17. 16
jobs
MORE AND MORE
MEMBERS
QUIT THEIR
They succeed in making a living
within the community

18. 17. PARTNERS ARE INVITED
to join the ecosystem
and create bundles

19. 18. The community CURRENCY BECOMES TRADABLE IN
USD
Demand coming from new members is high

20. PARTNERSHIPS
ARE MADE WITH LOW
INCOME COMMUNITIES
Significant amounts of money
are raised via crowdfunding

21. OFFICIAL
line AND AN
TV
channel
A clothing
are launched

22. The community currency
is accepted in many
ce
r
ecomme
websites
21
and even offline…

23. THE COMMUNITY’S
2 2 STORY
Millions of
WRITTEN TO recount
units are sold
A BOOK IS

24. The community
officially join
Nations 2.0
the list of the

25. TheCollaborativeStartup.com