1. Traditional vs. Digital Marketing
Topics to be discussed
2. Traditional Marketing
Traditional advertising and selling refers to any type of selling, advertising or ad
campaign that has been in use with the resource of firms for years, which includes
a confirmed accomplishment worth. methods of ancient selling and
advertising will cover print commercials, in conjunction with newsletters, billboards, flyers
and newspaper print commercials.
3. Digital Marketing
Digital advertising (also known as information-driven advertising) is an umbrella term
for the advertising of product or services using digital technologies, above
all at internet, but in addition together with mobile phones, show selling, and another virtual
4. Overview of Traditional Marketing
Traditional advertising has constantly been described by using the 4P’s–Product,
promotion, price, and place. Traditional advertising strategies generally focus on figuring out
the proper target audience phase, expertise their behavior, and imparting the proper incentive
to get them to shop for a product or service, and in addition, there's the area or channel
In the beyond, marketers have been restrained to 1-way broadcast media. The purpose
changed into to apply the right media mix to deliver as many impressions as viable,
supplying the proper promotional incentive to get the purchaser to shop for the products or
services. With the arrival of Google, the growing penetration of smart phones, and the
proliferation of social media platforms – marketers now face a daunting array of possible
options. It now has been advised that marketers add a fifth “P” – for people – to the
5. Overview of Digital Marketing
First of all, digital advertising and marketing are infinitely greater
inexpensive than traditional offline advertising and marketing methods. An
email or social media campaign, for example, can transmit an advertising
message to purchasers for the merest fraction of the cost of a television
ad or print marketing campaign, and potentially attain a much broader
However one of the essential advantages of undertaking your
advertising and marketing digitally is the benefit with which ends up can
be tracked and monitored. In place of conducting steeply-priced
consumer studies, you may speedy view patron reaction charges and
degree the success of your advertising and marketing campaign in real-
time, permitting you to devise greater efficiently for the subsequent one.
Perhaps the strongest case for incorporating a virtual detail into
your advertising is that virtual media paperwork are quick overtaking
conventional styles of facts intake. According to the office for national
information, over 82% of United Kingdom adults went on-line within the
first three months of this year: that is over forty million individuals.
The lowest line is, the digital age is right here, and those
organizations that fail to evolve to the brand new advertising weather are
at high-quality threat of going extinct sooner as opposed to later.
6. Benefits of Traditional Marketing
There are many advantages including increased awareness of a brand. If you walk around a town or
city there is no doubt that you will see a trail of traditional advertising.
With billboards beaming their call to actions at us as well as front window adverts enticing us to
approach their stores, it is never ending and maybe this is a good advantage. This form of marketing catches
us when we are unaware and potentially could lead to a sale.
Another factor to consider is the benefit of face to face contact. We all have experienced people trying
to sell on our doorsteps, this is human interaction and it can save us money if the product is something that
For example, if you had a sales representative trying to sell you a cheaper television package on your
doorstep, it could save you ringing them directly as well as browsing online. So, by considering the offer
you could be saving time and money.
Newspapers are another way that advertisers like to reach their audience by. It is called tangibility offers
which refer to ads or products that readers come to contact in during their spare time.
7. Benefits of Digital Marketing
Global reach - a website permits you to discover new markets and exchange globally for best a small investment.
Lower price - a nicely deliberate and correctly targeted digital advertising and marketing campaign can attain the
proper customers at a far decrease fee than traditional marketing methods.
Measurable consequences - measuring your online marketing with net analytics and different on line
metric equipment makes it less difficult to establish how effective your marketing campaign has
been. You may reap unique records about how clients use your website or respond to your
advertising. Web analytics may be set up to expose you exactly how a great deal money you make
from each digital tactic.
Personalization - if your client database is related to your internet site, then every time someone visits the site,
you can greet them with centered gives. The greater they buy from you, the more you may refine
your patron profile and marketplace efficiently to them.
Openness - by way of getting involved with social media and dealing with it cautiously, you may construct patron
loyalty and create a recognition for being easy to engage with.
Social currency - digital advertising and marketing let you create attractive campaigns the use of specific forms
of rich media content material. At the net, those campaigns can benefit social foreign money -
being exceeded from person to consumer and turning into viral.
Improved conversion prices - when you have a website, then your clients are simplest ever some clicks far from
finishing a purchase. Not like other media which require humans to rise up and make a phone
name, or go to a store, virtual advertising can be seamless and immediate.
8. DifferencesTraditional Marketing
Entrepreneurs can easily reach their goal local target market.
Traditional advertising has a more private approach on the
grounds that marketers will have someone-to-character
relationship in informing the general public approximately
their brand’s name.
The public will have a tough replica of materials of which
they can study or browse via over and over once more.
It can be without problems understood through the general
public due to the fact they're already uncovered to this sort of
method. It's miles some thing that most of the people could
have get entry to on.
There may be most effective a bit interaction among the
medium used and the customers. It is greater of offering facts
to the public that the brand exists with the wish of these
humans patronizing the brand.
Print or radio commercials can be very high-priced. Printing
substances may be pricey and you need to hire humans to
distribute these. Agencies have the want to invest cash for this
advertising and marketing strategy.
Consequences on this advertising strategy can not effortlessly
be measured. Entrepreneurs need to behavior survey and
finding a statistician to interpret outcomes is a should.
Now not simplest target nearby target audience may be
reached, but in addition to the target market from all around
Due to the fact that it could reach a finite target audience,
getting extra famous is easy. There is no need to be
physically present in introducing the brand’s call to the
The public can also have access on one-of-a-kind content
material on websites and motion pictures on Youtube or
video sharing websites.
Techniques carried out can reach target market with internet
connection. Most target market is organizations of people
who've virtual devices and are usually online 24/7.
Interplay is very possible especially with using social media
networks. Marketers take gain of the ease of speaking with
their target market aiming to get nice purchaser remarks.
Digital marketing is fee-efficient. The usage of social media
websites is freed from the rate. Though some invest on paid
commercials online, the cost remains cheaper if you
compare to conventional advertising and marketing.
Data and consequences are without problems recorded. With
Google Analytics, professionals can without problems test if
the techniques are operating. If no longer, they are able to
easily create higher content for better advertising.