This report throws light on the app quality index of leading mobile wallets in India.

1. Market Guide For Mobile Wallets
In India
December, 2016

2. Overview
Mobile wallets allow people to store their money on virtual platforms and use it for day-to-day
transactions. Mobile wallets offer people a cashless form of transaction that is convenient and
flexible. They are fairly easy to set up as well. All you need is a smart phone and internet
connection to access your mobile wallet.
This industrial report provides insights on the key parameters for app qualities of some of the most
popular mobile wallets in India. There are around 10-12 mobile wallets in India having considerable user
base. In this report, we have included 4 key players. This Industry report is the culmination of Usability
testing and App quality analysis by the R&D team of 99tests.
Market Direction For Mobile Wallets In India
India has witnessed a huge growth in the sale of smartphones in the last few years. By 2017,
the number of smartphone users in India is estimated to hit​ 340.2 million​. World wide, the
figures are projected at 2 billion. The adoption of low-cost smartphones has enabled many
people in the country to access mobile internet. With the availability of high speed 3G & 4G
connectivity, there is a drastic rise in the number of people who use mobile phones for most of
their activities including E-commerce and banking.
A relatively young concept in India, mobile wallets have come in the lime light after the
government led move to ban currency notes of Rs500 and Rs1000. The growth of mobile wallet
users in cash strapped India post the centre’s demonetisation move has been significant. In the
absence of sufficient cash, people are using mobile wallets to complete their daily transactions.
Types Of Mobile Wallets
A relatively young concept in India, mobile wallets have come in the lime light after the
government led move to ban currency notes of Rs500 and Rs1000. The growth of mobile wallet
users in cash strapped India post the centre’s demonetisation move has been significant. In the
absence of sufficient cash, people are using mobile wallets to complete their daily transactions.

3. Closed
These wallets are establishment
based wallets that cannot be
used in other establishments,
e.g. Ola money. The drawback of
these wallets is the lack of cash
withdrawal or redemption
facilities.
Semi - Closed
These wallets are redeemable in
select establishments. Examples
include Paytm and MobiKwik.
Open
These wallets are generally
issued by Banks. They allow
cash withdrawals apart from
payments.
Benefits Of Mobile Wallets
The key benefits of mobile wallets are the convenience and flexibility they offer in comparison to other
alternatives:
Makes it easier to make in store purchases with a mobile device.
Makes it easier to purchases on smartphones without entering card info.
Additional benefits for regular patrons in form of rewards and discounts.
Limitations Of Mobile Wallets
The major limitations of mobile wallets include the following:
While using the wallet, patrons have to check if the merchants accept their money through the mobile
wa​wallet they own.
In new markets like India, where majority of transactions rely cash, there is an additional challenge in
ge​generating awareness and gaining user confidence.

4. Understanding The App Quality
Mobile Wallets Analysed
Paytm is one of the fastest growing mobile wallets in India with over 20
million active users.
Freecharge is a popular mobile recharge tool with over 20 million active
users.
PayUmoney is an emerging mobile wallet that caters to many Indian
SMBs.
Mobikwik is a semi-closed mobile wallet with over 12 million users in
India.

5. App Quality Analysis:
Significance of Using ACC
The ACC Model
ACC is a framework invented at Google to test
products, ensure maximum coverage and release
high quality products to end customers. The ACC
model basically helps you prioritize your testing
efforts in line with app features that matter the
most. ACC stands for Attributes, Components &
Capabilities. We used part of the ACC framework
to break down the problem into common grounds
and ensure complete coverage.
The biggest benefit of using the ACC framework
across a large group of users from the crowd, is
that it makes testing and comparison a
comprehensive affair. You get a wide coverage
across various aspects of the product. ACC model
when used with a crowd platform in particular,
helps get a clear view of the product and hence
the testing and comparison activity is extremely
quick and efficient. The 99tests platform has
testers with the ability to test an app functionally
and technically with both, planned and exploratory
testing. It also has users with the ability to rate
parameters of the app from a Usability angle.
The ACC Table
Attributes
They describe the product’s
purpose and goals.
Examples:​ Secure, Easy,
Reliable, Configurable
Components
They identify the various parts of
an application.
Examples:​ Signup, Login,
Settings, Search, Cart, Payment
Capabilities
They indicate what the product
actually does.
Examples:​ For the component
“profile” & attribute
“configurable”, the capabilities
will be, “User should be able to
configure their bank account
with the wallet.”

6. How We Build The ACC Table
We used two parts of the ACC framework, Attributes & Components for the analysis. Users use each
product and rate across elements of components and attributes set in the framework for each of the
mobile wallets chosen for the report.
Attributes
The report shows results for the top three
attributes of the app class, forming the app quality
analysis:
Top Three Attributes:
Ease of use
Speed
Flexibility
Components
The following top four components were chosen
for which the performance results are shown​.
Top Four Attributes:
Add money
Send money
Receive money
Transactions

7. Mobile Wallet
App Quality
Analysis
User Analysis
Ratings Across Top 3 Attributes
Ease & simplicity of use
This represents the quality index for ease
of use of the mobile wallets. The easier
and simpler, a mobile wallet is, the more
easily it will be adopted by the public.
Speed
This reflects the speed of operation of
the wallets. When it comes to money,
speed plays a critical role in ensuring a
successful transaction.
Flexibility
This graph indicates the flexibility offered
by different wallets in terms of the
activities they can do with the wallet.

8. Attributes Analysis
Rating Across Top 3 Attributes

9. Components Analysis
Rating Across Top 4 Components

10. App Quality Index
While the Attributes and Components of the products represent their respective interfaces, a
different measure is needed to compare the technical robustness of each product. We use an
index called "App Quality Index" for comparing the technical robustness of each product. The
"App Quality Index" contains proprietary algorithms and over the years has been proven to be an
appropriate benchmark of comparison.
About 99tests
99tests is a crowd testing platform to get your mobile & web apps tested by top notch testers. We
provide companies with economical, and effective crowd-sourced testing and automation services.
www.99tests.com