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Pozi Rentals Company_Profile (1)
Page | 2
Introduction
Is Your Marketing Getting Results?
There are a thousand ways to "get exposure" or marketing your property, but most cost money
up front and don't guarantee that you will actually get what you want - new clients. You can
spend hundreds, or even thousands of Rands on a website and listing, however the listing is area
specific meaning for instance if your potential client is looking for a rental in Kempton Park for
instance,advertisingthroughthe local paper will make you accessible topeople only in Kempton
Park, prospect clients who do not have access to the paper outside Kempton Park will not see
your AD. Stats show than more than 50% of a town’s inhabitance are people from outside the
town and agents learn through experience that it takes months and a lot of work to get even a
small amount of traffic to the company’s site. Let’s not forget that first impressions count,
especially in Real Estate, therefore people want to see photos; and good quality photos.
Buying advertising can be a similarly frustrating experience; it is hard, even in hindsight, to see
if the money was well spent. Are you tired of spending time and marketing on efforts that aren't
track-able and don't guarantee results?
There has got to be a better way.
We can help you grow your business
We do the marketing for you
Executive Summary
Pozi Rentals is a brain child created by OPRI Media House, a marketing and advertising
company. Pozirentals.co.za is the enterprise marketing and business management solution for
real estate professionals and it is created to make it easier, interactive and affordable for
Estate Agents/Companies to effectively market rentals including lead generation/management
through content marketing to new clients therefore helping clients efficiently navigate their
business pipeline from lead to close. Furthermore for property owners to find, review and
select a property manager for their properties.
Page | 3
The Pozi Difference
What makes Pozi different from our competitors? It's our innovative blend of marketing and
technology.
Our expert design and technical teams are constantly designing and developing new
marketing tools based on industry best practices. We take all of that experience and insight
and deliver customized web platforms and marketing systems built to grow your real estate
businesses.
A few key areas where we stand out from the rest...
 We are performance dedicated and believe in delivering results
 Increase Homeownership through our Rent 2 Buy system.
 Lead management and customer engagement strategies.
 SEO with smarter online tactics and better results.
 Greater efficiency tools for brokers, agents and buyers including seamless infographic
templates.
 Seamless on-boarding, on-site training and ongoing support.
Pay for performance, only when we send you lead
Our clients only pay us when we send them qualified prospect rental clients leads and property
owners looking for management companies. There are no contracts or monthly fees. We will
bring new business to your door, or you pay us nothing.
Objectives
1. Effectively market rental properties through our interactive platforms
2. Provide content marketing solutions and create effective marketing campaigns for our
clients
3. Increase our clients profit margins
4. Generate quality leads for our clients
Page | 4
Mission
We are committed to becoming the number one Property Consulting Agency for real estate
professionals, developers
Services
You tell us your service area and what types of prospects you looking for, we help you set up a
listing with great quality photos and company profile, and then we market it online. We know
how to find the prospect client and property owners you're looking for through organic and
paid search engine traffic, online communities and social media campaigns. We offer the
following services:
o Social Media Marketing
o Digital Solutions
o Rental Property Marketing
o Rent to Buy
o Lead Generation and Management
o Preparation of Contractual Agreements through Infographics
o Credit Control Measures
o Custom Content Creation
o Pay-per-click Marketing
Gain an Edge over Your Competitors
Start taking the market share back by increasing your online presence with Pozi as your
marketing partner. These days, you have to be clever and find ways to drive traffic to your site
that converts visitors to leads.
Fortunately, Pozi’s marketing team is made up of clever people possessing the right
combination of search, social, content and technical skills to deliver results and grow your real
estate business.
Page | 5
Our expert team offers a suite of inbound marketing services that will drive business and
enhance your real estate website’s online presence, including Search engine optimization,
custom content generation, property video creation, social media marketing, and pay-per-click
search management.
Social Media Marketing
Social Media Engagement is critical to the success of your brokerage's overall marketing
strategy. Partner with Pozi's Social Media Team and start engaging with the marketplace
effectively so you can grow your web presence and grow your business. We can boost your
campaign with:
 Facebook Ads
 Pinterest
 Instagram and
 YouTube videos of your properties
Digital Solutions
Successful real estate relies heavily on great photography and videos. Bad photos will diminish
interest in even the greatest of properties. It’s absolutely vital that you have gorgeous photos
and videos of your properties. We create:
 Professional Photos
 Virtual Tours
 Infographics for social media networks
 Graphic Design for Branding
 Flyer and Poster Design
Page | 6
Page | 7
Rental Property Marketing
Our website www.pozirentals.co.za is a marketing tool for rental and Rent 2 Buy properties.
The website is a search tool for mainly rental and Rent 2 Buy properties in our database. The
website offers:
 Affordable Pay per Lead System
 All inclusive Package including Professional Photos and Virtual Tours
 Neighbourhood Information including photos
 Additional services including Storage Facility and Removal Transport search
Page | 8
Rent 2 Buy
We strongly believe that once a client, always a client. At Pozi Rentals we embrace the client
for life policy. With the Rent 2 Buy system, should a potential homeowner be declined for a
bond by the bank due to bad credit or bad credit score, we can help. The potential homeowner
rents the property which they wish to purchase while we fix their credit score and they have
peace of mind knowing that the same property will not be sold to anyone else while renting it
as they are the first preference.
Page | 9
Lead Generation and Management
Reach a huge audience of international property investors - fast! Get a flood of high quality
leads for your investment opportunity.
• High-quality property leads
• Guaranteed results with a focus on performance
• Fully-managed multi-channel marketing campaign
Preparations of Contractual Agreements through Infographics
Buying or renting a home can be intimidating, especially to first time home buyers and renters,
we have developed some tools to assist your clients into understanding the property industry
and terms. From a renter to a homebuyer and to an investor, our easy to understand
infographics will help you to explain these intimidating words. We have a couple of templates
you can choose from or we can custom make your own.
Page | 10
Credit Control Measures
We can send monthly home financial tips to your leads and database, like:
 Monthly Budgeting tips
 Ways to Maintain and improve credit scores
Custom Content Creation
Content Marketing is one of the most effective ways to market your business online. In the real
estate marketing world, custom content items like blogs and listing videos not only
communicate a message, but improve your business website's SEO rankings. Pozi Rentals can
provide the custom content your brokerage needs to stand out.
Page | 11
Pay-Per-Click Marketing
Search engines reward advertisers who can use effective keywords to create well organized,
intelligently targeted pay-per-click campaigns to people who are seeking out your product.
Pozi Rentals’ Marketing Team can literally set up and run your entire PPC campaign for your
brokerage, allowing you to focus on closing business.
Our Market
Renters and Home Buyers want to be able to see more than a description and area of a rental
when looking for a rental. With PoziRentals.co.za, since first impressions are effective especially
in property, clients are able to view professionally photographed photos (no awkward angles
and pictures of cluttered rooms), neighborhood details with street view and maps.
Property owners want to be able to see more than an address and phone number when deciding
who will manage their property or association. With PoziRentals.co.za, owners are able to view
detailed management company profiles as well as property management hiring guides that
cover everything from property management fees to what to look for in the contract.
Page | 12
For Estate Agent/Company, we provide an affordable way to obtain good quality leads. We are
first and foremost marketers who are passionate about helping businesses leverage technology
to expand their organizations. While we have both worked briefly in the property management
industry we are not an Estate Agency.
No contracts, no risk. We're here to see you succeed.
Completely pay for performance
How much does a new client cost?
Prices vary however we charge a standard R350 once-off administration fee. The fee covers:
 Adding your profile to the website
 Digital services needed for your profile such as logo formats for your social media
marketing.
Property Rentals
We want you to be able to see exactly what kind of results we are generating for your company. Using
the above formula it’s easy to break down exactly how much you're paying for each signed contract that
came from a lead we sent you. Your closing rate which is 1.5, is charged only when a lead fills in the
application form on our website and relevant documents are attached to the form, but otherwise; we
only charge the lead price.
Page | 13
Lead Type Price
Single Lead R20
Two Leads R35
Four Leads R45
Multiple Leads R50 per Property
Of course, we can't guarantee that every lead will work out, but we can and do make sure that
you only pay for leads from qualified prospects and property owner prospect with properties
that you want to manage. On average, our clients are able to close 1 in 4 of our leads, so they
buy about 4 leads for every signed contract. Once you know your closing rate, it's easy to
determine how much each new client will cost you, and find out if it is worth the money.
This Package Includes:
 Unlimited Free Listings on our Website
 Lead Management
 Poster Design
 Top up this plan with Professional Photos taken by our team for only R199*
Rent 2 Buy
This is an all-inclusive offer:
 Unlimited professional photos
 Virtual Tour of the property with an introduction from the listing agent
 Unlimited Leads
 Facebook Ad for the property
 Flyer and poster
We promise results, therefore if we don’t deliver, we don’t get paid. Depending on the deal, we
charge between 2-4% of the listing price.
Page | 14
Service Type Price Plan
Packages start from R199
Digital Solutions:
- Photography
- Branding
- Flyer and Poster Design
- Virtual Tour Video
- Web Design
Social Media Marketing:
- Facebook Ads
- Instagram
- YouTube Videos
- Pinterest
Lead Management:
- Database Management
- Homeowner Education
- Financial Education
- Blog Posting
SEO Services
Pay-per-Click Campaigns
Page | 15
Pozi Rentals (FAQ) Frequently Ask Question
Are there any upfront fees?
Yes, only the administration fee thereafter you only pay when we send you leads.
Do I have to sign a contract?
No, you can cancel anytime.
How will I be billed?
We'll only bill you after you have received the leads. Payment is by credit card, bank deposit or EFT. For
clients with balances, we bill once a month, or when the balance reaches.
How many leads will I get?
There isn't a standardized answer to this question. The number of leads you receive will
depend on the following factors:
1. Market Demand - In markets with fewer prospects, we recommend that companies
select a wider service area.
2. Profile Rankings - If you are competing with several other companies, it pays for your
listing to appear higher on the page. You can opt to adjust your rank by taking our SEO
service.
3. Your Profile - There is a direct correlation between the quality of your profile and the
number of leads you will receive. We can assist you in developing a profile that
effectively showcases your company and services.
4. Response Time - Although this doesn't affect the number of leads you receive, it can
have a huge impact on how many of your leads turn into signed contracts. Companies
that respond quicker will always have an advantage. If you're able to get back to people
within 15 minutes, you will be amazed with the results
We have been humbled with the welcoming spirit and quality of professionalism
that exists within this industry. We are honored to serve the property industry and
look forward to delivering continuing results for our clients.

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Pozi Rentals Company_Profile (1)

  • 2. Page | 2 Introduction Is Your Marketing Getting Results? There are a thousand ways to "get exposure" or marketing your property, but most cost money up front and don't guarantee that you will actually get what you want - new clients. You can spend hundreds, or even thousands of Rands on a website and listing, however the listing is area specific meaning for instance if your potential client is looking for a rental in Kempton Park for instance,advertisingthroughthe local paper will make you accessible topeople only in Kempton Park, prospect clients who do not have access to the paper outside Kempton Park will not see your AD. Stats show than more than 50% of a town’s inhabitance are people from outside the town and agents learn through experience that it takes months and a lot of work to get even a small amount of traffic to the company’s site. Let’s not forget that first impressions count, especially in Real Estate, therefore people want to see photos; and good quality photos. Buying advertising can be a similarly frustrating experience; it is hard, even in hindsight, to see if the money was well spent. Are you tired of spending time and marketing on efforts that aren't track-able and don't guarantee results? There has got to be a better way. We can help you grow your business We do the marketing for you Executive Summary Pozi Rentals is a brain child created by OPRI Media House, a marketing and advertising company. Pozirentals.co.za is the enterprise marketing and business management solution for real estate professionals and it is created to make it easier, interactive and affordable for Estate Agents/Companies to effectively market rentals including lead generation/management through content marketing to new clients therefore helping clients efficiently navigate their business pipeline from lead to close. Furthermore for property owners to find, review and select a property manager for their properties.
  • 3. Page | 3 The Pozi Difference What makes Pozi different from our competitors? It's our innovative blend of marketing and technology. Our expert design and technical teams are constantly designing and developing new marketing tools based on industry best practices. We take all of that experience and insight and deliver customized web platforms and marketing systems built to grow your real estate businesses. A few key areas where we stand out from the rest...  We are performance dedicated and believe in delivering results  Increase Homeownership through our Rent 2 Buy system.  Lead management and customer engagement strategies.  SEO with smarter online tactics and better results.  Greater efficiency tools for brokers, agents and buyers including seamless infographic templates.  Seamless on-boarding, on-site training and ongoing support. Pay for performance, only when we send you lead Our clients only pay us when we send them qualified prospect rental clients leads and property owners looking for management companies. There are no contracts or monthly fees. We will bring new business to your door, or you pay us nothing. Objectives 1. Effectively market rental properties through our interactive platforms 2. Provide content marketing solutions and create effective marketing campaigns for our clients 3. Increase our clients profit margins 4. Generate quality leads for our clients
  • 4. Page | 4 Mission We are committed to becoming the number one Property Consulting Agency for real estate professionals, developers Services You tell us your service area and what types of prospects you looking for, we help you set up a listing with great quality photos and company profile, and then we market it online. We know how to find the prospect client and property owners you're looking for through organic and paid search engine traffic, online communities and social media campaigns. We offer the following services: o Social Media Marketing o Digital Solutions o Rental Property Marketing o Rent to Buy o Lead Generation and Management o Preparation of Contractual Agreements through Infographics o Credit Control Measures o Custom Content Creation o Pay-per-click Marketing Gain an Edge over Your Competitors Start taking the market share back by increasing your online presence with Pozi as your marketing partner. These days, you have to be clever and find ways to drive traffic to your site that converts visitors to leads. Fortunately, Pozi’s marketing team is made up of clever people possessing the right combination of search, social, content and technical skills to deliver results and grow your real estate business.
  • 5. Page | 5 Our expert team offers a suite of inbound marketing services that will drive business and enhance your real estate website’s online presence, including Search engine optimization, custom content generation, property video creation, social media marketing, and pay-per-click search management. Social Media Marketing Social Media Engagement is critical to the success of your brokerage's overall marketing strategy. Partner with Pozi's Social Media Team and start engaging with the marketplace effectively so you can grow your web presence and grow your business. We can boost your campaign with:  Facebook Ads  Pinterest  Instagram and  YouTube videos of your properties Digital Solutions Successful real estate relies heavily on great photography and videos. Bad photos will diminish interest in even the greatest of properties. It’s absolutely vital that you have gorgeous photos and videos of your properties. We create:  Professional Photos  Virtual Tours  Infographics for social media networks  Graphic Design for Branding  Flyer and Poster Design
  • 7. Page | 7 Rental Property Marketing Our website www.pozirentals.co.za is a marketing tool for rental and Rent 2 Buy properties. The website is a search tool for mainly rental and Rent 2 Buy properties in our database. The website offers:  Affordable Pay per Lead System  All inclusive Package including Professional Photos and Virtual Tours  Neighbourhood Information including photos  Additional services including Storage Facility and Removal Transport search
  • 8. Page | 8 Rent 2 Buy We strongly believe that once a client, always a client. At Pozi Rentals we embrace the client for life policy. With the Rent 2 Buy system, should a potential homeowner be declined for a bond by the bank due to bad credit or bad credit score, we can help. The potential homeowner rents the property which they wish to purchase while we fix their credit score and they have peace of mind knowing that the same property will not be sold to anyone else while renting it as they are the first preference.
  • 9. Page | 9 Lead Generation and Management Reach a huge audience of international property investors - fast! Get a flood of high quality leads for your investment opportunity. • High-quality property leads • Guaranteed results with a focus on performance • Fully-managed multi-channel marketing campaign Preparations of Contractual Agreements through Infographics Buying or renting a home can be intimidating, especially to first time home buyers and renters, we have developed some tools to assist your clients into understanding the property industry and terms. From a renter to a homebuyer and to an investor, our easy to understand infographics will help you to explain these intimidating words. We have a couple of templates you can choose from or we can custom make your own.
  • 10. Page | 10 Credit Control Measures We can send monthly home financial tips to your leads and database, like:  Monthly Budgeting tips  Ways to Maintain and improve credit scores Custom Content Creation Content Marketing is one of the most effective ways to market your business online. In the real estate marketing world, custom content items like blogs and listing videos not only communicate a message, but improve your business website's SEO rankings. Pozi Rentals can provide the custom content your brokerage needs to stand out.
  • 11. Page | 11 Pay-Per-Click Marketing Search engines reward advertisers who can use effective keywords to create well organized, intelligently targeted pay-per-click campaigns to people who are seeking out your product. Pozi Rentals’ Marketing Team can literally set up and run your entire PPC campaign for your brokerage, allowing you to focus on closing business. Our Market Renters and Home Buyers want to be able to see more than a description and area of a rental when looking for a rental. With PoziRentals.co.za, since first impressions are effective especially in property, clients are able to view professionally photographed photos (no awkward angles and pictures of cluttered rooms), neighborhood details with street view and maps. Property owners want to be able to see more than an address and phone number when deciding who will manage their property or association. With PoziRentals.co.za, owners are able to view detailed management company profiles as well as property management hiring guides that cover everything from property management fees to what to look for in the contract.
  • 12. Page | 12 For Estate Agent/Company, we provide an affordable way to obtain good quality leads. We are first and foremost marketers who are passionate about helping businesses leverage technology to expand their organizations. While we have both worked briefly in the property management industry we are not an Estate Agency. No contracts, no risk. We're here to see you succeed. Completely pay for performance How much does a new client cost? Prices vary however we charge a standard R350 once-off administration fee. The fee covers:  Adding your profile to the website  Digital services needed for your profile such as logo formats for your social media marketing. Property Rentals We want you to be able to see exactly what kind of results we are generating for your company. Using the above formula it’s easy to break down exactly how much you're paying for each signed contract that came from a lead we sent you. Your closing rate which is 1.5, is charged only when a lead fills in the application form on our website and relevant documents are attached to the form, but otherwise; we only charge the lead price.
  • 13. Page | 13 Lead Type Price Single Lead R20 Two Leads R35 Four Leads R45 Multiple Leads R50 per Property Of course, we can't guarantee that every lead will work out, but we can and do make sure that you only pay for leads from qualified prospects and property owner prospect with properties that you want to manage. On average, our clients are able to close 1 in 4 of our leads, so they buy about 4 leads for every signed contract. Once you know your closing rate, it's easy to determine how much each new client will cost you, and find out if it is worth the money. This Package Includes:  Unlimited Free Listings on our Website  Lead Management  Poster Design  Top up this plan with Professional Photos taken by our team for only R199* Rent 2 Buy This is an all-inclusive offer:  Unlimited professional photos  Virtual Tour of the property with an introduction from the listing agent  Unlimited Leads  Facebook Ad for the property  Flyer and poster We promise results, therefore if we don’t deliver, we don’t get paid. Depending on the deal, we charge between 2-4% of the listing price.
  • 14. Page | 14 Service Type Price Plan Packages start from R199 Digital Solutions: - Photography - Branding - Flyer and Poster Design - Virtual Tour Video - Web Design Social Media Marketing: - Facebook Ads - Instagram - YouTube Videos - Pinterest Lead Management: - Database Management - Homeowner Education - Financial Education - Blog Posting SEO Services Pay-per-Click Campaigns
  • 15. Page | 15 Pozi Rentals (FAQ) Frequently Ask Question Are there any upfront fees? Yes, only the administration fee thereafter you only pay when we send you leads. Do I have to sign a contract? No, you can cancel anytime. How will I be billed? We'll only bill you after you have received the leads. Payment is by credit card, bank deposit or EFT. For clients with balances, we bill once a month, or when the balance reaches. How many leads will I get? There isn't a standardized answer to this question. The number of leads you receive will depend on the following factors: 1. Market Demand - In markets with fewer prospects, we recommend that companies select a wider service area. 2. Profile Rankings - If you are competing with several other companies, it pays for your listing to appear higher on the page. You can opt to adjust your rank by taking our SEO service. 3. Your Profile - There is a direct correlation between the quality of your profile and the number of leads you will receive. We can assist you in developing a profile that effectively showcases your company and services. 4. Response Time - Although this doesn't affect the number of leads you receive, it can have a huge impact on how many of your leads turn into signed contracts. Companies that respond quicker will always have an advantage. If you're able to get back to people within 15 minutes, you will be amazed with the results We have been humbled with the welcoming spirit and quality of professionalism that exists within this industry. We are honored to serve the property industry and look forward to delivering continuing results for our clients.