Educational presentation

1. ● Founded in 2008
● Located in Montreal
● Serve only educational institutions including:
Universities, Colleges, Language Schools,
Community Colleges, Career Colleges
● Every digital marketing service available to
attract, nurture, and enroll more students
● Serving more than 250 schools worldwide

2. OUR SERVICES
● Ad Campaigns for Lead Generation
● Social Media Strategy
● Writing Blogs & Social Media
● SEO & Website Optimization
● CRM to Drive Lead Nurturing
● Application Portal
● Virtual Admissions Asst.

3. ONLINE ADVERTISING
Driving Lead Generation
● We propose advertising on Google Search because
this puts your ad in front of an audience actively
searching & researching for a program like yours
● Ads are program-focused: Business, Economics,
Nursing, etc. - each have a unique ad targeted to
people interested in that specific program topic
● When someone clicks on
your ad, it takes them to a
Landing Page
● Your Landing Page is a
stand-alone web page,
also program-focused to
match the ad
● No browsing options so
we won’t ‘lose the lead’
● Designed to capture Lead
Info
● Will send their lead info
to you in real-time

4. ONLINE ADVERTISING
Landing Pages Serving Multiple Programs
● McGill University’s School of Continuing Studies offers
multiple programs.
● HEM serves McGill by building a Landing Page template
once, and then duplicating that template and crafting
each duplicate to specifically feature the program
specific to its ad. This saves $ in Landing Page creation.
● We connect ad tracking using Google Analytics to
measure the performance of each ad campaign

5. ONLINE ADVERTISING
Retargeting Through Display Ads

6. Pricing - Online Advertising

7. Pricing - Google Analytics
With today’s complex web ecosystems, a proper Google Analytics configuration
is required to collect accurate data and report on actionable Key Performance
Indicators (KPI’s). Your google Analytics will provide Charisma University with a
sound data measurement
which is both reliable and scalable.
Here is a list of items that will be included in your Google Analytics configuration:
● Configure Profiles
● Create audience filters
● Setup Website Goals
● Prepare KPI Dashboards