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Teresa Potter, Instructional Technology Specialist 
Ursuline College 
11/19/2014
Studies have shown that multimedia content delivery positively increases student 
performance. 
Some examples: 
1. Medical Students: Better performance in operating room and less study time 
required (Friedl, 2006) 
2. A test of different video lecture types showed positive impacts on student 
learning across all types of video lectures (Chen & Wu, 2015) 
3. Students typicall remember images more efficently then what they read or hear 
(Shorter & Dean, 1994)
“ Considering individual learning 
styles is more important that 
instructing all learners with one style” 
Image Credit: http://invariantproperties.com/2014/05/16/do-you-have-tutorial-unit-tests/ 
(Chen & Wu, 2015, p.109)
Image Source: http://math.ucsd.edu/~fan/ron/jug.html Author Peter Vidor
Lecture 
Capture
Voice Over
Picture in 
Picture
There is no easy 
answer to this 
questions. 
Calendar image credit: http://breakingmuscle.com/strength-conditioning/andrew-is-busy-how-a-trainer-stays-fit-despite-working-30-straight-days
1. Instructional goals 
2. Needs of content 
3. Best practices 
4. Resources available to you 
a.Time 
b. Help 
c. Technology 
Image credit: http://www.kristiattaway.com/2012/12/18/5-ways-to-help-you-stay-focused-on-your-goals/
 Part of their learning process, not the whole 
process 
 Can and will watch and rewatch to 
understand – less need to repeat yourself 
 Limited attention span 
– some say 5-10 minutes, others say 20-30 
minutes. Just be intentional.
Don’t reinvent the wheel: Look to see if someone else 
has already made the video and given permission to 
share 
1. Be concise 
2. Be organized 
3. Split long topics into shorter segments 
4. Make a plan
1. Outline a lecture capture video and use cue cards 
2. Write a scrip for voiceover presentations 
3. Use printed notes to accompany an on-screen presentation 
4. Start with an overview, goals, and/or objectives 
Remember: Your lecture is not the WHOLE lesson. 
It should be accompanied by readings, other multimedia, activities, 
assignments, projects, etc.
1. What type of recording best suites your content and the resources 
available? 
2. What equipment do you need? Do you need help using it? 
3. How will you display the multimedia resources to your students? 
4. Will you be editing? Do you want help editing?
Your recorded lecture will be shorter than you in-class 
lecture. This is okay (and probably a good thing). 
Seek to delivery the needed content to meet learning 
objectives
Students will have to work harder to understand the material if the 
media quality is low. This takes away from the attention they should 
be giving to the presentation. 
Doesn’t need to be professional quality, but needs to not distract form the content. 
 Media center resources 
 Ask for help with choosing equipment to purchase 
 Test your recording and presentation process before starting to produce large 
chunks of content.
Use a conversational tone 
Test audio and video before recording long sessions 
 Review recordings frequently 
 Don’t be afraid to start over, or to backup and re-record a 
section. 
 Don’t deviate from the script
1. Review ALL recordings for quality 
2. If possible, have someone else review for clarity 
3. Perform any editing 
4. Produce or upload in the format you will share 
Test everything.
Offering information that is equivalent to media content is the law 
…but equivalent is complicated, and you are not alone in this 
responsibility. 
Best practices: 
 Provide written outlines and scripts along with the videos if you used them. 
 If feasible, have video transcript produced. Work with URSA on this. 
 If feasible, use Youtube/Vimeo/Panopto captions feature.
Tool Useful Features Price 
Snagit Screen Recording in MP4 format $30 
Camtasia Screen Recording and robust but easy editing tools $170 
Jing Screen recording, but can’t edit. Limited to 5 
minutes and restricted sharing options. A good and 
easy to use tool, but has lot of restrictions. 
Free 
Power Point 
Record Tool 
Record audio over a Power Point. 
Make sure to publish to video! 
Free in Power Point 
WebEx Record webinars, can publish to video. Free for up to 3 people. 
Talk to Teresa for larger groups.
 Chen, C. c., & Wu, C. (2015). Effects of different video lecture types on sustained 
attention, emotion, cognitive load, and learning performance. Computers & 
Education, 80108-121. 
 Friedl, R., Höppler, H., Ecard, K., Scholz, W., Hannekum, A., Öchsner, W., & 
Stracke, S. (2006). Multimedia-driven teaching significantly improves students’ 
performance when compared with a print medium. The Annals of thoracic surgery, 
81(5), 1760-1766. 
 Shorter, Jack D., and Robert L. Dean. "Computing in Collegiate Schools of 
Business: Are Mainframes & Stand-Alone Microcomputers Still Good Enough?." 
Journal Of Systems Management 45 (1994): 36-36.

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Video Lectures: How To and Best Practices

  • 1. Teresa Potter, Instructional Technology Specialist Ursuline College 11/19/2014
  • 2. Studies have shown that multimedia content delivery positively increases student performance. Some examples: 1. Medical Students: Better performance in operating room and less study time required (Friedl, 2006) 2. A test of different video lecture types showed positive impacts on student learning across all types of video lectures (Chen & Wu, 2015) 3. Students typicall remember images more efficently then what they read or hear (Shorter & Dean, 1994)
  • 3. “ Considering individual learning styles is more important that instructing all learners with one style” Image Credit: http://invariantproperties.com/2014/05/16/do-you-have-tutorial-unit-tests/ (Chen & Wu, 2015, p.109)
  • 8. There is no easy answer to this questions. Calendar image credit: http://breakingmuscle.com/strength-conditioning/andrew-is-busy-how-a-trainer-stays-fit-despite-working-30-straight-days
  • 9. 1. Instructional goals 2. Needs of content 3. Best practices 4. Resources available to you a.Time b. Help c. Technology Image credit: http://www.kristiattaway.com/2012/12/18/5-ways-to-help-you-stay-focused-on-your-goals/
  • 10.  Part of their learning process, not the whole process  Can and will watch and rewatch to understand – less need to repeat yourself  Limited attention span – some say 5-10 minutes, others say 20-30 minutes. Just be intentional.
  • 11. Don’t reinvent the wheel: Look to see if someone else has already made the video and given permission to share 1. Be concise 2. Be organized 3. Split long topics into shorter segments 4. Make a plan
  • 12. 1. Outline a lecture capture video and use cue cards 2. Write a scrip for voiceover presentations 3. Use printed notes to accompany an on-screen presentation 4. Start with an overview, goals, and/or objectives Remember: Your lecture is not the WHOLE lesson. It should be accompanied by readings, other multimedia, activities, assignments, projects, etc.
  • 13. 1. What type of recording best suites your content and the resources available? 2. What equipment do you need? Do you need help using it? 3. How will you display the multimedia resources to your students? 4. Will you be editing? Do you want help editing?
  • 14. Your recorded lecture will be shorter than you in-class lecture. This is okay (and probably a good thing). Seek to delivery the needed content to meet learning objectives
  • 15. Students will have to work harder to understand the material if the media quality is low. This takes away from the attention they should be giving to the presentation. Doesn’t need to be professional quality, but needs to not distract form the content.  Media center resources  Ask for help with choosing equipment to purchase  Test your recording and presentation process before starting to produce large chunks of content.
  • 16. Use a conversational tone Test audio and video before recording long sessions  Review recordings frequently  Don’t be afraid to start over, or to backup and re-record a section.  Don’t deviate from the script
  • 17. 1. Review ALL recordings for quality 2. If possible, have someone else review for clarity 3. Perform any editing 4. Produce or upload in the format you will share Test everything.
  • 18. Offering information that is equivalent to media content is the law …but equivalent is complicated, and you are not alone in this responsibility. Best practices:  Provide written outlines and scripts along with the videos if you used them.  If feasible, have video transcript produced. Work with URSA on this.  If feasible, use Youtube/Vimeo/Panopto captions feature.
  • 19. Tool Useful Features Price Snagit Screen Recording in MP4 format $30 Camtasia Screen Recording and robust but easy editing tools $170 Jing Screen recording, but can’t edit. Limited to 5 minutes and restricted sharing options. A good and easy to use tool, but has lot of restrictions. Free Power Point Record Tool Record audio over a Power Point. Make sure to publish to video! Free in Power Point WebEx Record webinars, can publish to video. Free for up to 3 people. Talk to Teresa for larger groups.
  • 20.  Chen, C. c., & Wu, C. (2015). Effects of different video lecture types on sustained attention, emotion, cognitive load, and learning performance. Computers & Education, 80108-121.  Friedl, R., Höppler, H., Ecard, K., Scholz, W., Hannekum, A., Öchsner, W., & Stracke, S. (2006). Multimedia-driven teaching significantly improves students’ performance when compared with a print medium. The Annals of thoracic surgery, 81(5), 1760-1766.  Shorter, Jack D., and Robert L. Dean. "Computing in Collegiate Schools of Business: Are Mainframes & Stand-Alone Microcomputers Still Good Enough?." Journal Of Systems Management 45 (1994): 36-36.