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Top Internet Markets * (Source: Morgan Stanly Research 2010) 3Thursday, 15 March, 12 3
Digital thinking • Digital can be anything – it’s a blank slate made up of people and time – it’s an easily reconﬁgurable approximation of real life (because it is real life) • Congregational spaces are big with young mothers (20-34) – Online music, video communities – These ‘hang spaces’ can offset costs by selling ad space • (ex. viva-radio.com for American Apparel) • Bring real world excitement to the web (Baja race) • Bring online social experiences to the real world (Driving by remote control) 4Thursday, 15 March, 12 4
Some Stats • Twitter now has 200m users generating 65m tweets per day. • Linkedin has over 150m members worldwide. • Facebook has in excess of 800 million active users on global basis. • Flickr now hosts more than 4bn images. • Wikipedia currently has in excess of 20m articles. 5Thursday, 15 March, 12 5
Thoughts • Life is online – Canadians spend over 63 hours online per week! • 30@Home, 23@Work, and 10 On the go • Control free digital artifacts are king • IRL – geo aware mobile and social will blur the line between online and ‘In Real Life’ • Scalable micro targeting • Mobile will soon be bigger than desk/home computers 6Thursday, 15 March, 12 6
Some viral numbers 287% CTR for links shared on Facebook – For each share, ~3 new people visit • If more than 1 in 2.87 share again, it goes viral 1904% CTR for links shared on Twitter – For each share, ~20 new people visit! • If more than 1 in 19 share again, it goes viral Breakdown of viral CTR origin. 60% of inbound links in large test group came from social – 91% from email and social combined. –socialtwist Aug 10’ 7Thursday, 15 March, 12 7
More numbers… (in chart form) Because people are the medium of your message, success in digital is very sensitive to good execution – 8Thursday, 15 March, 12 8
• Online commerce power house. • The idea is not new but giving it legs through things like apps and the ability to share deals with friends makes the whole sector spread faster. • Expect this to continue in a big way over the next couple of years with copy cat services and the big players rolling in to more territories and rolling out better and more extensive deals. 9Thursday, 15 March, 12 9
• Aardvark was conceived as the ﬁrst Social Search engine - a way to ﬁnd people, not web pages, that have speciﬁc information. It collectivizes peoples’ knowledge and gets people to spread it through social media. 10Thursday, 15 March, 12 10
• Facebook have been dipping their toes in to the credits system of micro payments over the last 6 months by giving users free credits to help them get used to the system as well as doing a massive deal with Zynga to add the credits to their games. 11Thursday, 15 March, 12 11
• On WOW players can buy a ton of virtual gold for $10. ‘Sweat-shops’ in china solely employ people to build characters up to levels where they can be sold in the real world for excesses of $2000. 12Thursday, 15 March, 12 12
ABOUT Ten Thousand Inc is an Internet Strategy and Implementation Boutique that views the internet as  an uber business-toolbox,  an innovative sales & marketing channel, and  a critical customer loyalty and advocacy engine. SOME CLIENTS  British Airways  Expedia  Knightsbridge  Macquarie Bank WHY  Staff have +10,000 hours of relevant Internet & Business experience ensuring bleeding-edge Internet solutions.  Solutions are highly measurable and are accompanied by transparent actionable analytics.  Higher returns on internet-spend are demanded by clients and delivered by TenThousand. PRACTICES  Social Media: Monitoring, Influencing and Management.  Search: Prospect/Lead Generation, Qualification and Conversion.  Customer: Profitability Growth, Journeying, Loyalty, Advocacy.  Business: New Sales Channels, New Markets, New Online Businesses. CONTACTS  Simon@TenThousand.ca +1(888)559-1159 ext 3  Alistair@TenThousand.ca +1(888)559 1159 ext 4Thursday, 15 March, 12 13