Good healthcare is about more than just medicine. Healthcare is a promise that patients will be well cared for. They want to be attended to by skilled practitioners. They want easy access to programs and services that empower them or heal what ails them. They want interactions at every touch point that make them feel confident, comforted and respected. In today’s marketplace, healthcare is about more than just good outcomes. It’s about the patient experience. And if patients don’t get an experience that satisfies, they’ll look elsewhere. Of course healthcare is about healing. But healthcare is also a business—a complex, competitive, high-stakes business built on good products supported by exceptional service and effective marketing. To win market share, healthcare providers need to build all three components in sync—the development of strategic business offerings and signature programs; ongoing attention to the delivery of a patient experience that is second to none; and marketplace insights to help fuel the most effective marketing of (and drive consumer preference for) all of the above. Ten Adams believes today’s healthcare providers deserve more than a reactive, “cobbled together” strategy for winning market share. We think they deserve a partner who takes the long view and understands the synchronicity between business development, workforce training and marketing. One who can consult and advise, as well as execute. One who has what it takes to create the same kind of experience for its clients that those clients strive to create for their patients. And that's just what we're here for.

1. Capabilities Presentation

2. RELAX. WE KNOW HEALTHCARE

3. Agenda
• Our History
• Our Focused Approach
• Our Expertise
• Our Process
• Case Study
• Appling Our Expertise for Mercy Health Partners
• Signature Products
• Next Steps

4. Ten Adams
• Founded in 1985, Ten Adams is a recognized
leader in healthcare marketing and consulting –
and healthcare is our only area of focus.
• Originally located at 10 Adams Avenue –
in Evansville’s Preservation District.
• Our clients include hospitals and healthcare networks across the U.S.
• Members of our team have years of experience as hospital administrators and
marketers.
• We offer big-picture strategy and planning, coupled with award – winning
creative and detailed program implementation at the local level.

5. We Believe…
1. Good healthcare is about more than just medicine.
2. The patient experience includes three essential
components.
3. The healthcare profession deserves better.

6. Client Benefits
• Ten Adams offers a breadth and depth of services rarely found in
one company
• Ten Adams understands the issues facing the healthcare
profession – we have worked in and with hospitals across the
U.S.
• We are flexible - we can deliver any portion or all of the areas of
our healthcare focused expertise
• We will collaborate with your internal team and/or any other
trusted resources to most effectively grow your market share

7. Mercy Health Partners Account Team
Jon Headlee, Scott Mosley, Kris Laufer, Nancy Daugherty, Matt Klein, Ellen VanRoyen,
President VP Strategy & VP Creative VP Marketing & Account Director Internal Account
Client Services Services Media Services Manager
• We will assign the experts from our team to each project or campaign to maximize your budget
and time frame.
• This account structure provides a thorough representation of the experts needed to effectively
meet your healthcare marketing needs.

8. A Different Kind of Healthcare Specialist
We have a very real understanding of healthcare’s
tremendous complexities.
And we know that your success hinges on more
than just marketing!
It hinges on delivering an optimal patient experience,
every time.

9. How Do We Do It?
By Offering Insight in 3 Critical Areas:

10. How Do We Do It?
By Offering Insight in 3 Critical Areas:
Business
Development

11. How Do We Do It?
By Offering Insight in 3 Critical Areas:
Business
Development
Marketing

12. How Do We Do It?
By Offering Insight in 3 Critical Areas:
Business
Development
Workforce
Marketing Development

13. How Do We Do It?
By Offering Insight in 3 Critical Areas:
Do you have “signature” programs
that will not only attract
consumers…
Business
Development
Workforce
Marketing Development

14. How Do We Do It?
By Offering Insight in 3 Critical Areas:
Do you have “signature” programs
that will not only attract
consumers…
…but also differentiate you from other
healthcare providers in your market?
Business
Development
Workforce
Marketing Development

15. How Do We Do It?
By Offering Insight in 3 Critical Areas:
Do you have “signature” programs
that will not only attract
consumers…
Is your marketing focused on …but also differentiate you from other
areas with the highest potential healthcare providers in your market?
Business
for profitable return?
Development
Workforce
Marketing Development

16. How Do We Do It?
By Offering Insight in 3 Critical Areas:
Do you have “signature” programs
that will not only attract
consumers…
Is your marketing focused on …but also differentiate you from other
areas with the highest potential healthcare providers in your market?
Business
for profitable return?
Development
Are your sales and
advertising tools as
effective as they
Workforce
could be? Marketing Development

17. How Do We Do It?
By Offering Insight in 3 Critical Areas:
Do you have “signature” programs
that will not only attract
consumers…
Is your marketing focused on …but also differentiate you from other
areas with the highest potential healthcare providers in your market?
Business
for profitable return?
Development
Are your sales and
advertising tools as
effective as they
Workforce
could be? Marketing Development
Are you utilizing
today’s array of
communications
media to its best potential?

18. How Do We Do It?
By Offering Insight in 3 Critical Areas:
Do you have “signature” programs
that will not only attract
consumers…
Is your marketing focused on …but also differentiate you from other
areas with the highest potential healthcare providers in your market?
Business
for profitable return?
Development
Are your sales and
advertising tools as
effective as they
Workforce
could be? Marketing Development
Are you utilizing
today’s array of
communications Are you delivering an
media to its best potential? optimal patient experience?

19. How Do We Do It?
By Offering Insight in 3 Critical Areas:
Do you have “signature” programs
that will not only attract
consumers…
Is your marketing focused on …but also differentiate you from other
areas with the highest potential healthcare providers in your market?
Business
for profitable return?
Development
Are your sales and
advertising tools as
effective as they
Workforce
could be? Marketing Development
Are you utilizing
today’s array of
communications Are you delivering an
media to its best potential? optimal patient experience?
One that will transform patients and visitors
into enthusiastic ambassadors?

20. Building Your Brand

21. Measuring Results
Marketing “Conversion” Process
Awareness Interest Engagement Intervention Revenue
80% Inquiry Assessment/ Prevention/ Net
Threshold Screening/ Treatment Incremental
Education Gains
Advertising/Promotion Direct Marketing Referral Billing/Collection
Call/Fulfillment Site of Care
Center Delivery

24. Working Strategically
• Work together to develop strategies and programs to
deliver needed results
• Define the metrics that are relevant to the strategy
• Willingness and ability to share in the “ownership” of
marketing outcomes
• Discipline to measure against a defined set of objectives
• Based upon that objective measurement – Refine future
initiatives for further success

25. Marketing Campaign Development Process
Adjustment/Refinement
Results Measuring Against the Campaign Objectives
Promotional Campaign
Tactical Executing/Managing the Campaign
Execution
Promotional Campaign Creative Expression, Promotional Materials, Media Mix
iMap360 Process
Advertising, Public Relations, Sales Promotion,
Promotional/Positioning Strategy Direct Selling, Customer Relationship Mgmt
Marketing Goals, Strategies, Objectives People, Product, Price, Place, Promotion
Practice Foundation Mission, Vision, Values

27. Building Your Brand

28. 12-Step Process