These slides were presented by Mick Conroy of Tempero and Jonathan Stray of Associated Press/Overview Project as part of Social Media Week New York #smwnyc
2. Analyzing social conversation:
a guide to data mining and
data visualization
Michael Conroy
Senior Analyst, Tempero
@mickyconroy
@TemperoUK
Jonathan Stray
Project Lead, Overview
@jonathanstray
@overviewproject
#SMWDataGeeks
3. WHO ARE WE?
Mick Conroy
Senior Social Media Analyst
Tempero
Jonathan Stray
Project Lead, Overview
Associated Press
20. We look at every word in the documents
find the words that make some documents
different from all the others
21. Unstructured text
Not tables of numbers, or stacks of fill-in-the-
blank forms, but:
Emails, meeting minutes, social media posts,
event reports, news articles, blog posts,
tweets, contracts, archives, press releases,
instruction manuals, research articles,
transcripts…
34. interaction.link interaction.content
http://twitter.com/Proud_Libtard/statuse ... RT @Mikoshoes17: majority of the deaths ...
http://twitter.com/FOXXXI/statuses/24734 ... nicki minaj on american idol, even more ...
http://twitter.com/TFitz62/statuses/2473 ... @BarackObama U say ur foreign policy is ...
http://twitter.com/NoDronesCanada/status ... Sept 28 we find out which arm company lo ...
http://twitter.com/ownersmag/statuses/24 ... So GOP solutions to all foreign policy p ...
http://twitter.com/AymenAhmad1/statuses/ ... @KanwalZaidi @SenRehmanMalik The stubbor ...
http://twitter.com/KCruickshank1/statuse ... RT @OwenJones84: Other than propping up ...
http://twitter.com/svdaveo/statuses/2473 ... RT @BuzzFeedAndrew: RT @BuzzFeedPol: Wha ...
http://twitter.com/PacketknifeToo/status ... Marcus Aurelius: CIA Scrambles to Rush S ...
http://twitter.com/RSIClub/statuses/2473 ... Ellip6: from military drones to the Worl ...
http://twitter.com/Gertsevoa/statuses/24 ... Parrot Ar.Drone 2.0 - полетееел ...
http://twitter.com/NooseCorpSE/statuses/ ... RT @OwenJones84: Other than propping up ...
text url
RT @Mikoshoes17: majority of the deaths ... https://twitter.com/Proud_Libtard/statuse ...
nicki minaj on american idol, even more ... https://twitter.com/FOXXXI/statuses/24734 ...
@BarackObama U say ur foreign policy is ... https://twitter.com/TFitz62/statuses/2473 ...
Sept 28 we find out which arm company lo ... https://twitter.com/NoDronesCanada/status ...
So GOP solutions to all foreign policy p ... https://twitter.com/ownersmag/statuses/24 ...
@KanwalZaidi @SenRehmanMalik The stubbor ... https://twitter.com/AymenAhmad1/statuses/ ...
RT @OwenJones84: Other than propping up ... https://twitter.com/KCruickshank1/statuse ...
RT @BuzzFeedAndrew: RT @BuzzFeedPol: Wha ... https://twitter.com/svdaveo/statuses/2473 ...
Marcus Aurelius: CIA Scrambles to Rush S ... https://twitter.com/PacketknifeToo/status ...
Ellip6: from military drones to the Worl ... https://twitter.com/RSIClub/statuses/2473 ...
Parrot Ar.Drone 2.0 - полетееел ... https://twitter.com/Gertsevoa/statuses/24 ...
RT @OwenJones84: Other than propping up ... https://twitter.com/NooseCorpSE/statuses/ ...
2. PARSE/FILTER
41. 6. MAKE IT INTERACTIVE
Add methods for people to manipulate the
data, or control what features are visible
More importantly, it empowers people to
explore your data!
Also good for showing off
42. MAKE DECISIONS
Do something with the data
If you don’t, you’ve just made expensive
graphs
What do you know now that you didn’t
know before?
43. WHAT ELSE COULD YOU DO?
Look through the rest of Datasift’s data
Make ever more beautiful (and useful!)
visualizations
46. Are you an NYC influencer?
Find out @TemperoUK
47. Thanks for not falling asleep.
Any questions?
Michael Conroy
Senior Analyst, Tempero
@mickyconroy
@TemperoUK
Jonathan Stray
Project Lead, Overview
@jonathanstray
@overviewproject
#SMWDataGeeks
overviewproject.org