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Are you an NYC influencer?
Find out @TemperoUK
Analyzing social conversation:
a guide to data mining and
data visualization
Michael Conroy
Senior Analyst, Tempero
@mickyconroy
@TemperoUK
Jonathan Stray
Project Lead, Overview
@jonathanstray
@overviewproject
#SMWDataGeeks
WHO ARE WE?
Mick Conroy
Senior Social Media Analyst
Tempero
Jonathan Stray
Project Lead, Overview
Associated Press
WE’RE DROWNING IN TEXT!
THESE ONLY GO SO FAR…
Word clouds?
Every time I see a word
cloud presented as
insight, I die a little
inside.
-JACOB HARRIS
New York Times Data Journalism Team
IT’S NOT JUST ‘US’
Journalists!
How do you deal with WikiLeaks?
Freedom of Information Requests?
The problems are very similar
An overview of Overview
Jonathan Stray
Overview Project Lead
Analyzing social conversation: a guide to data mining and data visualization
Analyzing social conversation: a guide to data mining and data visualization
Analyzing social conversation: a guide to data mining and data visualization
structured data
unstructured data
Analyzing social conversation: a guide to data mining and data visualization
more video on YouTube than produced by TV
networks during entire 20th century
10,000 legally-required reports filed by U.S.
public companies every day
All New York Times
articles ever =
0.06 terabytes
(13 million stories,
5k per story)
Computer-assisted unstructured text analysis
buzzwords!
text analysis
semantic visualization
automatic classification
Document Clustering
= about cars
= not about cars
We look at every word in the documents
find the words that make some documents
different from all the others
Unstructured text
Not tables of numbers, or stacks of fill-in-the-
blank forms, but:
Emails, meeting minutes, social media posts,
event reports, news articles, blog posts,
tweets, contracts, archives, press releases,
instruction manuals, research articles,
transcripts…
Analyzing social conversation: a guide to data mining and data visualization
Analyzing social conversation: a guide to data mining and data visualization
Open source project of the Associated Press
overviewproject.org
Overview and Social Media
Mick Conroy
Senior Analyst, Tempero
OVERVIEW AND SOCIAL?
Understanding ‘how many’ is easy
Understanding what is being said -
conversation analysis - is hard
HUMANS AND ALGORITHMS
HUMANS AND ALGORITHMS
Exploring social data with
Overview
HUMANS AND ALGORITHMS
AN INTRODUCTION TO DRONES
HUMANS AND ALGORITHMS
AN INTRODUCTION TO DRONES
7 STAGES OF DATA ANALYSIS
1. Acquire
2. Parse/Filter
3. Mine
4. Represent
5. Refine
6. Interact
1. ACQUIRE
1. ACQUIRE
interaction.link interaction.content
http://twitter.com/Proud_Libtard/statuse ... RT @Mikoshoes17: majority of the deaths ...
http://twitter.com/FOXXXI/statuses/24734 ... nicki minaj on american idol, even more ...
http://twitter.com/TFitz62/statuses/2473 ... @BarackObama U say ur foreign policy is ...
http://twitter.com/NoDronesCanada/status ... Sept 28 we find out which arm company lo ...
http://twitter.com/ownersmag/statuses/24 ... So GOP solutions to all foreign policy p ...
http://twitter.com/AymenAhmad1/statuses/ ... @KanwalZaidi @SenRehmanMalik The stubbor ...
http://twitter.com/KCruickshank1/statuse ... RT @OwenJones84: Other than propping up ...
http://twitter.com/svdaveo/statuses/2473 ... RT @BuzzFeedAndrew: RT @BuzzFeedPol: Wha ...
http://twitter.com/PacketknifeToo/status ... Marcus Aurelius: CIA Scrambles to Rush S ...
http://twitter.com/RSIClub/statuses/2473 ... Ellip6: from military drones to the Worl ...
http://twitter.com/Gertsevoa/statuses/24 ... Parrot Ar.Drone 2.0 - полетееел ...
http://twitter.com/NooseCorpSE/statuses/ ... RT @OwenJones84: Other than propping up ...
text url
RT @Mikoshoes17: majority of the deaths ... https://twitter.com/Proud_Libtard/statuse ...
nicki minaj on american idol, even more ... https://twitter.com/FOXXXI/statuses/24734 ...
@BarackObama U say ur foreign policy is ... https://twitter.com/TFitz62/statuses/2473 ...
Sept 28 we find out which arm company lo ... https://twitter.com/NoDronesCanada/status ...
So GOP solutions to all foreign policy p ... https://twitter.com/ownersmag/statuses/24 ...
@KanwalZaidi @SenRehmanMalik The stubbor ... https://twitter.com/AymenAhmad1/statuses/ ...
RT @OwenJones84: Other than propping up ... https://twitter.com/KCruickshank1/statuse ...
RT @BuzzFeedAndrew: RT @BuzzFeedPol: Wha ... https://twitter.com/svdaveo/statuses/2473 ...
Marcus Aurelius: CIA Scrambles to Rush S ... https://twitter.com/PacketknifeToo/status ...
Ellip6: from military drones to the Worl ... https://twitter.com/RSIClub/statuses/2473 ...
Parrot Ar.Drone 2.0 - полетееел ... https://twitter.com/Gertsevoa/statuses/24 ...
RT @OwenJones84: Other than propping up ... https://twitter.com/NooseCorpSE/statuses/ ...
2. PARSE/FILTER
3. MINE
The end result
4. REPRESENT
5. REFINE
5. REFINE
5. REFINE
6. MAKE IT INTERACTIVE
Add methods for people to manipulate the
data, or control what features are visible
More importantly, it empowers people to
explore your data!
Also good for showing off
MAKE DECISIONS
Do something with the data
If you don’t, you’ve just made expensive
graphs
What do you know now that you didn’t
know before?
WHAT ELSE COULD YOU DO?
Look through the rest of Datasift’s data
Make ever more beautiful (and useful!)
visualizations
HUMANS AND ALGORITHMS
OR GET IN TOUCH WITH US!
HUMANS AND ALGORITHMS
WE WORK WITH EVERYTHING
Are you an NYC influencer?
Find out @TemperoUK
Thanks for not falling asleep.
Any questions?
Michael Conroy
Senior Analyst, Tempero
@mickyconroy
@TemperoUK
Jonathan Stray
Project Lead, Overview
@jonathanstray
@overviewproject
#SMWDataGeeks
overviewproject.org

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Analyzing social conversation: a guide to data mining and data visualization

  • 1. Are you an NYC influencer? Find out @TemperoUK
  • 2. Analyzing social conversation: a guide to data mining and data visualization Michael Conroy Senior Analyst, Tempero @mickyconroy @TemperoUK Jonathan Stray Project Lead, Overview @jonathanstray @overviewproject #SMWDataGeeks
  • 3. WHO ARE WE? Mick Conroy Senior Social Media Analyst Tempero Jonathan Stray Project Lead, Overview Associated Press
  • 5. THESE ONLY GO SO FAR…
  • 6. Word clouds? Every time I see a word cloud presented as insight, I die a little inside. -JACOB HARRIS New York Times Data Journalism Team
  • 7. IT’S NOT JUST ‘US’ Journalists! How do you deal with WikiLeaks? Freedom of Information Requests? The problems are very similar
  • 8. An overview of Overview Jonathan Stray Overview Project Lead
  • 15. more video on YouTube than produced by TV networks during entire 20th century
  • 16. 10,000 legally-required reports filed by U.S. public companies every day
  • 17. All New York Times articles ever = 0.06 terabytes (13 million stories, 5k per story)
  • 18. Computer-assisted unstructured text analysis buzzwords! text analysis semantic visualization automatic classification
  • 19. Document Clustering = about cars = not about cars
  • 20. We look at every word in the documents find the words that make some documents different from all the others
  • 21. Unstructured text Not tables of numbers, or stacks of fill-in-the- blank forms, but: Emails, meeting minutes, social media posts, event reports, news articles, blog posts, tweets, contracts, archives, press releases, instruction manuals, research articles, transcripts…
  • 24. Open source project of the Associated Press overviewproject.org
  • 25. Overview and Social Media Mick Conroy Senior Analyst, Tempero
  • 26. OVERVIEW AND SOCIAL? Understanding ‘how many’ is easy Understanding what is being said - conversation analysis - is hard
  • 28. Exploring social data with Overview
  • 29. HUMANS AND ALGORITHMS AN INTRODUCTION TO DRONES
  • 30. HUMANS AND ALGORITHMS AN INTRODUCTION TO DRONES
  • 31. 7 STAGES OF DATA ANALYSIS 1. Acquire 2. Parse/Filter 3. Mine 4. Represent 5. Refine 6. Interact
  • 34. interaction.link interaction.content http://twitter.com/Proud_Libtard/statuse ... RT @Mikoshoes17: majority of the deaths ... http://twitter.com/FOXXXI/statuses/24734 ... nicki minaj on american idol, even more ... http://twitter.com/TFitz62/statuses/2473 ... @BarackObama U say ur foreign policy is ... http://twitter.com/NoDronesCanada/status ... Sept 28 we find out which arm company lo ... http://twitter.com/ownersmag/statuses/24 ... So GOP solutions to all foreign policy p ... http://twitter.com/AymenAhmad1/statuses/ ... @KanwalZaidi @SenRehmanMalik The stubbor ... http://twitter.com/KCruickshank1/statuse ... RT @OwenJones84: Other than propping up ... http://twitter.com/svdaveo/statuses/2473 ... RT @BuzzFeedAndrew: RT @BuzzFeedPol: Wha ... http://twitter.com/PacketknifeToo/status ... Marcus Aurelius: CIA Scrambles to Rush S ... http://twitter.com/RSIClub/statuses/2473 ... Ellip6: from military drones to the Worl ... http://twitter.com/Gertsevoa/statuses/24 ... Parrot Ar.Drone 2.0 - полетееел ... http://twitter.com/NooseCorpSE/statuses/ ... RT @OwenJones84: Other than propping up ... text url RT @Mikoshoes17: majority of the deaths ... https://twitter.com/Proud_Libtard/statuse ... nicki minaj on american idol, even more ... https://twitter.com/FOXXXI/statuses/24734 ... @BarackObama U say ur foreign policy is ... https://twitter.com/TFitz62/statuses/2473 ... Sept 28 we find out which arm company lo ... https://twitter.com/NoDronesCanada/status ... So GOP solutions to all foreign policy p ... https://twitter.com/ownersmag/statuses/24 ... @KanwalZaidi @SenRehmanMalik The stubbor ... https://twitter.com/AymenAhmad1/statuses/ ... RT @OwenJones84: Other than propping up ... https://twitter.com/KCruickshank1/statuse ... RT @BuzzFeedAndrew: RT @BuzzFeedPol: Wha ... https://twitter.com/svdaveo/statuses/2473 ... Marcus Aurelius: CIA Scrambles to Rush S ... https://twitter.com/PacketknifeToo/status ... Ellip6: from military drones to the Worl ... https://twitter.com/RSIClub/statuses/2473 ... Parrot Ar.Drone 2.0 - полетееел ... https://twitter.com/Gertsevoa/statuses/24 ... RT @OwenJones84: Other than propping up ... https://twitter.com/NooseCorpSE/statuses/ ... 2. PARSE/FILTER
  • 41. 6. MAKE IT INTERACTIVE Add methods for people to manipulate the data, or control what features are visible More importantly, it empowers people to explore your data! Also good for showing off
  • 42. MAKE DECISIONS Do something with the data If you don’t, you’ve just made expensive graphs What do you know now that you didn’t know before?
  • 43. WHAT ELSE COULD YOU DO? Look through the rest of Datasift’s data Make ever more beautiful (and useful!) visualizations
  • 44. HUMANS AND ALGORITHMS OR GET IN TOUCH WITH US!
  • 45. HUMANS AND ALGORITHMS WE WORK WITH EVERYTHING
  • 46. Are you an NYC influencer? Find out @TemperoUK
  • 47. Thanks for not falling asleep. Any questions? Michael Conroy Senior Analyst, Tempero @mickyconroy @TemperoUK Jonathan Stray Project Lead, Overview @jonathanstray @overviewproject #SMWDataGeeks overviewproject.org