Latin American Millennials Are Connected And Online
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The document summarizes survey results about technology use among millennials globally and in Latin America. Some key findings: - Nearly 3/4 of Latin American millennials own smartphones, similar to other regions surveyed. Laptop ownership is also high at 77%. - Latin American millennials spend an average of 5 hours online per day, aligned with millennials in other areas. - They believe internet and social media are the best sources for entertainment and news coverage compared to traditional media. - Technology is seen as making language barriers easier to overcome and creating more opportunities, especially in Latin America. However, it is not seen as shrinking the gap between rich and poor as much as in other regions.
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Latin American Millennials Are Connected And Online
- 2. Millennials Are A Smartphone Generation Globally 76% say I own a smartphone North America 71% Laptop Desktop Tablet 83% 50% 37% Western Europe 79% Laptop Desktop Tablet 72% 49% 22% Central & Eastern Europe 60% Laptop Desktop Tablet 64% 56% 23% Asia Latin America 68% Laptop Desktop Tablet 62% 58% 22% Middle East & Africa 72% Laptop Desktop Tablet 66% 45% 20% 83% Laptop Desktop Tablet 77% 49% 31% Global smartphone penetration in 2011: 30%* 2
- 3. Latin American Millennials Are Connected And Online Globally, Millennials spend an average of 6 hours online each day North America Western Europe Central & Eastern Europe 5 7 6 hours hours hours Latin America Middle East & Africa 5 hours 7 hours 3 Asia 6 hours
- 4. New Media Trumps The Old For Information And Entertainment What is the best source for… Entertainment Credible coverage of news Internet, including social media Television Printed newspapers/magazines Not showing “Radio” 4 4
- 5. Technology Makes Language Barriers Easier To Overcome… 5
- 6. Easier To Get A Job… 6
- 7. …And Creates More Opportunities For All, Rather Than A Select Few Countries most strongly agreeing with this: Latin America Venezuela 88% Colombia 81% Peru 78% Chile 76% Argentina 73% Mexico 72% Brazil 71% 7
- 8. Technology Shrinks the Gap Between The Rich vs. Poor – Contrary To Millennials Globally Global North America Who Believes Technology Has Shrunk The Gap? Latin America Western Europe Latin America Peru 61% Brazil 57% Central & Eastern Europe Asia Middle East & Africa Venezuela 54% Mexico 44% Argentina 40% Colombia 57% 8 Chile 54% 8
- 9. Technology Is Also The New Gender Gap How much do you agree or disagree with the following statement? I am on the cutting-edge of technology Consider themselves “on the cutting-edge of technology” Global Ranked by Global North America La?n America Western Europe Central & Eastern Europe Middle East & Africa Asia Strongly + Somewhat Agree 80 69 87 70 89 83 87 72 77 65 74 63 83 79 Strongly Agree 23 14 29 17 39 25 28 14 23 10 14 11 31 20 Somewhat Agree 57 55 58 53 50 58 59 58 54 55 60 52 52 59 Somewhat Disagree 17 25 12 25 9 13 11 24 20 31 22 29 14 19 Strongly Disagree 3 6 1 5 2 3 2 4 3 5 5 8 3 2 9
- 10. Latin American Millennial Men Twice As Likely To Credit Technology For Having Influenced Their Outlook Say “technology” has been influential in shaping their outlook on life Ranked by Global Global North America Latin America Western Europe Central & Eastern Europe Middle East & Africa Asia Family 81 88 81 86 84 93 81 90 82 88 83 89 67 72 School/ education 58 64 53 57 65 72 58 66 56 64 60 66 47 57 Friends 54 57 53 61 44 46 66 69 58 56 54 58 41 41 Technology 39 22 43 24 44 22 38 20 35 22 37 20 39 34 Economy 29 30 26 23 22 22 24 23 20 18 34 38 29 27 Religion 15 17 22 32 24 31 11 11 12 13 8 7 43 37 10
- 11. Latin American Millennial Men More Likely To Say An Education In Technology Is Key For Ensuring Future Success Say “technology” is the most important field of study to ensuring personal future success Ranked by Global Global North America Latin America Western Europe Central & Eastern Europe Middle East & Africa Asia Economics 18 21 18 16 17 21 20 20 20 30 17 23 19 20 Foreign Languages 9 16 3 4 11 23 10 19 12 21 10 17 14 20 Science 12 11 15 22 10 11 14 15 10 9 11 7 16 13 Technology 42 29 35 21 44 25 32 15 40 21 49 40 35 25 Mathematics 5 4 6 6 6 4 7 4 7 3 3 2 7 7 Literature 2 4 3 6 2 4 2 4 2 4 2 4 3 4 11