Download it and quickly test out your Product-Market-Fit.

1. Problem
Top 3 Problems or
Questions. (Try to
build a customer’s
mental model first
through questions
and interviews)
Solution
Top 3 Use cases or
features
Unique
Value
Proposition
Simple, clear and
compelling
message that states
why you are
different and worth
paying attention.
Unfair
Advantage
Can’t be easily
copied or bought
Customer
Segments
Target customers
Key Metrics
Key activities you
measure (During
and after)
Channels
Path to customers
Cost Structure
Customer Acquisition Cost
Distribution Cost
Hosting/Operations,
Support
People,
Advertising,
Marketing costs
Tag-Line for
the Product
How would you
describe your
product in less than
10 words?
Revenue Streams
Revenue Model
Annual Recurring Revenue
Revenue
Gross Margin
Net Margin
Lifetime Value
Product Market
Original Source: Presentation by Ash Maurya on Product-Market Fit. http://www.slideshare.net/ashmaurya/10-steps-to-productmarket-fit-26608647?qid=c6fdfe48-
2218-4e99-954d-f8d834424e11&v=&b=&from_search=5