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Simplofon
    Pirkko Taskinen
    Co-founder


    pirkko.taskinen@simplofon.com
    +358 40 506 2079


Copyright © 2012 Simplofon Oy
www.simplofon.com               Confidental   11. October 2012
Operators’ two problems
  with smart phones
     • How to expand smart phone segment?

                         50%    50%

                                        Source: Marketvision 2012




     • How to differentiate?



Copyright © 2012 Simplofon Oy
www.simplofon.com                     Confidental                   11. October 2012
Simplofon – Less is More
    Home Page                Service Page




           Launched in July 2012
Differentation is the Key
  for operators




           •     Capture the mobile UI
           •     Simplofon differentiates by distribution channel

Copyright © 2012 Simplofon Oy
www.simplofon.com                 Confidental                11. October 2012
Simplofon – Less is More

Simplicity seekers      Operators
• A bridge to smart     • Differentiation
  phone                 • Increases smart
• My preferences          phone user segment
• Smart phone           • Increases data
  becomes attractive      revenue



      Positive feedback from user study
Business opportunity


    • The first agreement with DNA in Finland

    • License fee with royalties

    • Growth with international operators




Copyright © 2012 Simplofon Oy
www.simplofon.com               Confidental   11. October 2012
Competition




 •    Apple-Android-Windows stores try to control smart phones
 •    Simplofon gives control back to operators
 •    Simplofon differentiates by distribution channel

Copyright © 2012 Simplofon Oy
www.simplofon.com               Confidental              11. October 2012
People in charge
                                Pirkko Taskinen
                                Sales & Marketing
                                • 25 years mobile business
                                • Product marketing & Operator collaboration
                                • collaboration

     Jari Taajoranta                                        Teemu Veikanmaa
     R&D                                                    R&D
     • 10 years wireless business                           • SW Chief designer
     • SW R&D and project management                        • Project management

   Ismo Tenhunen                                           Pekka Seppänen
   Chairman of the board                                   Advisor
   •   17 years mobile business                            • 16 years mobile business
   •   Logistics & operations management                   • Manufacturing


Copyright © 2012 Simplofon Oy
www.simplofon.com                            Confidental                       11. October 2012
Thank You!

pirkko.taskinen@simplofon.com
+358 40 506 2079

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Simplofon MTF presentation 2012

  • 1. Simplofon Pirkko Taskinen Co-founder pirkko.taskinen@simplofon.com +358 40 506 2079 Copyright © 2012 Simplofon Oy www.simplofon.com Confidental 11. October 2012
  • 2. Operators’ two problems with smart phones • How to expand smart phone segment? 50% 50% Source: Marketvision 2012 • How to differentiate? Copyright © 2012 Simplofon Oy www.simplofon.com Confidental 11. October 2012
  • 3. Simplofon – Less is More Home Page Service Page Launched in July 2012
  • 4. Differentation is the Key for operators • Capture the mobile UI • Simplofon differentiates by distribution channel Copyright © 2012 Simplofon Oy www.simplofon.com Confidental 11. October 2012
  • 5. Simplofon – Less is More Simplicity seekers Operators • A bridge to smart • Differentiation phone • Increases smart • My preferences phone user segment • Smart phone • Increases data becomes attractive revenue Positive feedback from user study
  • 6. Business opportunity • The first agreement with DNA in Finland • License fee with royalties • Growth with international operators Copyright © 2012 Simplofon Oy www.simplofon.com Confidental 11. October 2012
  • 7. Competition • Apple-Android-Windows stores try to control smart phones • Simplofon gives control back to operators • Simplofon differentiates by distribution channel Copyright © 2012 Simplofon Oy www.simplofon.com Confidental 11. October 2012
  • 8. People in charge Pirkko Taskinen Sales & Marketing • 25 years mobile business • Product marketing & Operator collaboration • collaboration Jari Taajoranta Teemu Veikanmaa R&D R&D • 10 years wireless business • SW Chief designer • SW R&D and project management • Project management Ismo Tenhunen Pekka Seppänen Chairman of the board Advisor • 17 years mobile business • 16 years mobile business • Logistics & operations management • Manufacturing Copyright © 2012 Simplofon Oy www.simplofon.com Confidental 11. October 2012

Notas do Editor

  1. Simplofon has developed a simplified user interface for Android smart phones. Product is named Simplofon. Simplofon was launched last summer and it is available in DNA Shops. Simplofon interface has two pages: home page and service page. The phone book is immediately available on the home page for calling or messaging. Yle news, wheather forecast and the most common functions are pre-organized to the service page. In addition to pre-selected functions user can add his/her favorites to the service page. For simplicity seekers Simplofon is installed from the memory card in the DNA Shop by shop personnel. The user is released to have in his/her phone only the functions, he/she would need.
  2. For operators Simplofon increases the smart phone segment and datarevenue. Data connection is needed for the news and wheatherforecast. It also gives differentation tool to operators. Target customers are not familiar to customize their product or download any new application from the web.
  3. For siplicity seekers user segment we lauched simplified user interface, Simplofon.