Lauri kivinen taf 13.1.2016
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Ylen toimitusjohtajan Lauri Kivisen esitys television tulevaisuudesta TAF:n Millennium-treffeillä 13.1.2016.
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Lauri kivinen taf 13.1.2016
- 1. Television everywhere Lauri Kivinen CEO - Yle, the Finnish Broadcasting Company
- 2. Changing technologies, changing business models, changing habits
- 5. Screen size: Wall - Lap - Pocket
- 6. Growth of Complexity Screen size: Wall Lap Pocket Content Format: Program Series Clip Way to watch: Live Catch-up On demand Distribution: Antenna Cable Internet Business model: Producer Distributor Device maker Payment model: Free Buy Rent
- 7. Sports: IAAF Beijing 2015 Content Format: Program Series Clip Way to watch: Live Catch-up On demand Screen size: Wall Lap Pocket Distribution: Antenna Cable Internet Business model: Producer Distributor Device maker Payment model: Free Buy Rent
- 8. Series: House of Cards Content Format: Program Series Clip Way to watch: Live Catch-up On demand Screen size: Wall Lap Pocket Distribution: Antenna Cable Internet Business model: Producer Distributor Device maker Payment model: Free Buy Rent
- 9. News: Obama in Anchorage Content Format: Program Series Clip Way to watch: Live Catch-up On demand Screen size: Wall Lap Pocket Distribution: Antenna Cable Internet Business model: Producer Distributor Device maker Payment model: Free Buy Rent
- 10. 1) Easy and affordable television everywhere 2) Total offering = Content + Publishing Mastering complexity
- 11. Yle Television Yle TV Broadcast Yle Player Our TV offering: Strategy 2015-25
- 12. 2017 2020 20232014 1 million 2 million 3 million 4 million Daily total Television audience Yle TV + Yle Player = Yle Television
- 13. Examples of our experience in new type of viewing
- 14. 20 x 50 minutes The most streamed drama series ever in Finland An example of innovation in development and script writing Hospital drama series, “Pulse”
- 15. Rating % Episode 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 First run Rerun 2. Rerun Yle Player “Pulse” reached an average of 18% in Ratings
- 16. In Total watching of “Pulse”, Yle Player share was exceptionally large at 17 % Yle Player Live Timeshift on TV 17% 59% 24%
- 17. Given a chance for a preview, the audience did use it Average Minute Rating Episode Player Preview 2. season, 5 episodes at the time to Yle Player Player Catch-up
- 18. Crazy School Animated series 10 x 8 minutes
- 19. Yle Player Live Timeshift on TV 85% 14% 1% Most of the viewing came from Yle Player
- 20. ➔ more platforms ➔ new business models ➔ engagement with audiences = TOTAL OFFERING APPROACH TV will not die, but go everywhere