Anfin pitch deck

1. INVESTMENT DECK

2. Vietnam’s first fully digital
broker has arrived to deliver
the next generation of wealth
management products

3. PHUOC TRAN
Cofounder & CEO
MICHAEL DO
Cofounder & CPO
HIEP NGUYEN
Cofounder & Tech
CHI PHAM
Cofounder & Operations
- Founder at VRED, sales agent B2B
marketplace with $36M GTV
- Cofounder at Ahamove, VN’s largest
on-demand delivery platform
- Early-stage investor at BEENEXT
- Growth product manager at MZ
leading to $1B in annual sales
- Investment Banking at Lazard
- Cofounder at Tale.City, AI-powered
travel and tourism app
- Lead engineer at Caterva –
acquired by Facebook
- Product management at TIKI
Operations Strategy at Capital One
- Business Development at Saigon
Hanoi Bank
3
Founding Team

4. MARKET
OPPORTUNITY

5. The Status of the Market
Financial Literacy
Basic education on the importance of savings and
powerful effect of compound interest is esoteric
Asset Diversification
Simplicity of Use
Despite high barrier to entry, savings are used
primarily to buy real estate assets
Brokerage platforms have a high learning curve
that is not intuitive for retail investors
5
Cost to Invest
Buying full lot of shares are prohibitively expensive
for the average retail investor

6. Outdated mobile experiences paired
with high minimums for blue chips
creates an opportune moment for
disruption in brokerage industry
$381
per full lot
$613
per full lot
$417
per full lot
$551
per full lot

7. 2016 2017
2016 2017 2018 2019
2020
2021
H1
2021
H2
132M
220M
286M
202M
330M
990M
2.1B
Daily Trading Volume on
Vietnam’s Stock Exchanges
6-Year CAGR 59%
Peak Daily Trading Volume in August 2021
Source: Saigon Times. Đằng sau điểm sáng chứng khoán. Link

8. 27,374 28,591 31,709
36,722
41,497
63,629
86,754
57,378
113,875 110,655 114,107
140,470
101,493
120,506
114,810
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21
New retail brokerage accounts are consistently
breaking 100k per month and will exceed 1M in 2021
4X-5X Growth in
12 Months
Source: CafeF. Nhà đầu tư trong nước mở kỷ lục hơn 1,5 triệu tài khoản chứng khoán trong năm 2021. Link

9. 0.3% 1.9%
10.8% 13.8%
28.9% 29.5%
36.0%
118.0%
0%
20%
40%
60%
80%
100%
120%
140%
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Mutual Funds Assets as % of GDP
Fast-growing economy transitioning into high-
skill, high-value manufacturing
GDP per capita is rising past essential spending
into discretionary spending
Optimal age demographics that favor long-term
equity investment strategies
High internet penetration and mobile-first internet
economy
Capital controls limit domestic ownership of foreign
assets
Factors for accelerated tailwinds
VIETNAM IS ONLY BEGINNING AND HAS A LONG WAY TO GO
Achieving similar adoption as India is
a $30B opportunity
9
Despite stock market investment being a nascent
industry, the proliferation of technology will
capitalize on a massive opportunity to educate
and capture new markets.

10. ANFIN
SOLUTION

11. Portfolio
Stocks
Invest
Education
The trading app offers an unparalleled
user experience focusing on new retail
investors. Trading, researching, learning
establishes a proven flywheel of
behaviors that will hook users.
Product Made Simple

12. Fractional share trading powered by a
backend system that market makes
accordingly to reduce balance sheet
exposure. Unique visual elements that
make trading appealing to the eyes.
Unique Trading Experience
Fractional share trading and company-specific colors highlight the app

13. Live feed of popular news, shortlist
of advanced metrics explained, and
industry lists promotes investing in
more assets. Training users to
examine like a professional trader.
Company Discovery
through Research
Popular news feed and basic financial metrics

14. Education section offers a non-bias
space to learn about stock market
fundamentals. Builds goodwill with
users and opportunity to win over
young investors.
Continuous Learning
Hundreds of pages of financial education from basic to advanced

15. Execution

16. Fractional shares are among many
engagement features designed to
achieve product-market fit.
Accelerating monetization and
achieving strong unit economics.
Engagement then
Monetization
Engage Monetize
Fractional
Education
Magazine
Margin
Subscription
Derivatives
Mutual Funds/ETFs
Community

17. PARTNERS ENABLE OPERATIONS BEFORE LICENSE ACQUISITION
17
Current partners will broker trades, distribute products, and connect to real-time data
0.25% 0.14% 0.11%
Gross Spread Partner Share Net Spread
Customers
Anfin
Platform

18. Pre-launch Strategy
§ Culturally relevant content feed
§ Social media community building
§ Landing page pixel tracking
Launch Strategy
§ KOL promotions
§ Press release & paid media
§ Mini-game giveaways
Post-launch Strategy
§ Lead generation (GDN, In-stream,
SEO/SEM, Facebook ads)
§ KOL content partnership
§ Referral program
Go-to Market

19. The Landscape

20. ZERODHA
India
Valued at $3 billion
Product ecosystem
WEALTHSIMPLE
Canada
Valued at $6 billion
Tax advisory modules
TRADE REPUBLIC
Germany/EU
Raised $1 billion
Global product selection
ETORO
Israel
$10 billion SPAC planned
Social investments
Tech-enabled investing is a rapidly emerging vertical in the global Fintech sector
GLOBAL BENCHMARKS
20

21. Lightspeed, SoftBank invest in $17m
round of Singapore fintech startup
Endowus
Apr 1, 2021; TechinAsia
Indonesian investment platform
FUNDtastic lands $7.7 million Series A
Feb 22, 2021; Techcrunch
Indonesian savings and investment app
Pluang gets $20M in pre-Series B funding
Mar 22, 2021; Techcrunch
Investment app Ajaib becomes
Indonesia’s latest unicorn with $153m
raise
Oct 4, 2021; TechinAsia
Indonesian robo-advisor app Bibit raises
$30 million led by Sequoia Capital India
Jan 6, 2021; Techcrunch
Groww, an investment app for millennials
in India, raises $30M led by YC Continuity
Sep 10, 2020; Techcrunch
Regional Products are Raising Large Rounds
Robinhood raked in $331 million
from client’s trading activity during
the first quarter May 3, 2021; CNBC
Miley Cyrus is giving out $1 million in
stock with Cash App
Mar 31, 2021; MarketWatch
Millions of millennials are piling into
India's stock market, shows data
Mar 25, 2021; Business Standard
Global Headlines
Despite strong economic metrics relative to its regional peers, Vietnam does not have
any mobile apps adequately addressing the demand for a modern brokerage.
RECENT HEADLINES INDICATE A PROMISING TREND
21

22. Traditional Tech-enabled
Passive
Investing
Active
Investing
DOMESTIC ECOSYSTEM
22

23. Brokerage
Passive Banking
Demography
Consumer
Fintech
Cambodia
Philippines
Thailand
Rewards
Business Services
Regional
Expansion
Stocks
Copy
trading
Retirement
Algorithmic
Lending
Checking
Crypto
Derivatives
Building an integrated investment
ecosystem is essential in sustainable
growth. In the process, creating an
incentivized freeway system where
Anfin operates the toll booths.
A World of Opportunities
NFT
Today

24. Fundraising

25. PROJECTED TIMELINE
Trading App Limited Release
2k accounts
Develop wealth management
16k accounts
Marketing push
80k accounts
Trading App Full Release
8k accounts
80K Funded Accounts by Q4 2022
#Accounts * Account Value * Monthly Turnover * Commission
80k x $300 x 1.5 x 0.25% * 12 = $1.1M run-rate
Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022
25
Raise Series A
Accelerate partnership programs
30k accounts

26. Product
Development
Branding &
Customer
Acquisition
Operations
Partnerships
FUNDRAISING TO GET TO YC DEMO DAY
26
Target Allocation Our Investors