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Airbnb Social Impact
Experiences
Introduction
Agenda
Introductions
Airbnb Experiences (5 min)
Social Impact Experiences (20 min)
Questions (15 min)
Hello from Airbnb!
Laura
Programme
Manager
Lives in San
Francisco
Holly
Europe Lead
Lives in London
Jessemin
Team Lead
Lives in: San Francisco
/ Portland
Airbnb Experiences
Polling Question:
1) Have any of you heard of Airbnb experiences
before? Yes / No
2) Have any of you taken on an experience
before? Yes / No
Experiences are a way for LOCALS to host Airbnb
guests on activities that connect them to real local
people, and culture.
Social Impact Experiences: the Airbnb program for NGOs
Social Impact Experiences: the Airbnb program for NGOs
Airbnb
Experience
Hosts
Small Businesses
New Entrepreneurs
Community Nonprofits
What about Romania?
Social Impact Experiences
Social Impact
Experiences
Inspiring activities for 1- 10 guests, hosted by
nonprofits that connect Airbnb travelers and
locals to their cause.
Airbnb waives its 20% fee, meaning
100% goes directly to the organization.
www.airbnb.com/social-impact
Social Impact Experiences: the Airbnb program for NGOs
Benefits
Raise Awareness
With millions of impressions
on a global audience
Create lasting impact
By connecting people
emotionally to causes
Generate regular income
With an innovative revenue
stream
$
Hear from a Host
“The type of clientele that have come to us
via the Airbnb Social Impact Experiences
platform are exactly the type of clientele we
have always wanted to reach; young,
energetic, informed people with a passion
for conserving and enjoying wild spaces
that matches even our own.”
- Jon Monsoon, host of Paddle with the
Penguins
Hear from a Host
“People only have a finite amount of money
in their budget for donating to good
causes. There’s much more money in their
entertainment budget, and we see social
impact experiences as a way to take
advantage of that entertainment budget!”
- Thomas Muirhead, CEO, hosts of The
Feminist Tour of London
Experiment with Themes
Connect with
Locals
Meet Ole, an author born and raised
in Copenhagen.
His experience exposes guests to
locals with stories to share! Enjoy
the wind in your hair while seeing
the other side of Copenhagen.
Get “Hands-On”
with the Cause
Get a close-up tour of Amsterdam
while lending a hand collecting plastic
from the canals.
Benefits Plastic Whale.
Provide Insider
Access
Meet Jack, the Prison Warder, one
of Nelson Mandela’s prison guards
for a tour around Robben Island.
Benefits the Nelson Mandela
Foundation.
Share Your Skills
Offer a class or workshop so people
can get hands-on.
Becca, a volunteer, shares her skills
as a professional cookie maker to
benefit Family House! Guests learn
to decorate cookies while meeting
the families from the cause.
Aim for Iconic
With a Twist
Show off what’s great about your
city and your cause!
Take in views of the Hollywood sign
while hiking Runyon Canyon with a
rescue dog.
Benefits Free Animal Doctor.
Polling Question:
1) How many dogs were adopted from the Hike to
the Hollywood sign experience?
a) 5
b) 11
c) 20
What’s your secret?
Ask yourself these questions as you
begin thinking about your
experience!
1. What kind of activity might connect
someone (emotionally) to your cause?
What made you fall in love with your
cause?
2. What assets do you have? Skills? Venue?
Programming? Expertise? Volunteers?
3. When you have guests visiting your city,
what do you show them?
This is an extension of your brand, and ongoing
programming for your organization. Think
about how you might you make it exceptional.
Who’s Your
Best Host?
Staff Member
Leadership development
opportunity for enthusiastic
staff member or intern
Community Member
A way to employ creative
members of the community
(artists, actors, beneficiaries
of the organization, and other
locals)
Volunteer / Fundraiser
A meaningful way for
volunteers to participate in
your cause
Let’s get started!
1. Identify your host.
2. Create a new Airbnb account for your nonprofit.
3. Build your experience! Fill out the fields and indicate that it is a social
impact experience, be sure to tick this box.
Ready to submit your Experience now?
Set aside an hour.
Polling Question:
1) Have any of you thought of an new idea or
existing event that could make a great experience
during this webinar? Yes / No
Q&A
Thank you!
For any additional questions, email holly.bland@airbnb.com
Appendix
Product demo
Product Demo: How to Submit your Experience

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Social Impact Experiences: the Airbnb program for NGOs

  • 2. Agenda Introductions Airbnb Experiences (5 min) Social Impact Experiences (20 min) Questions (15 min)
  • 3. Hello from Airbnb! Laura Programme Manager Lives in San Francisco Holly Europe Lead Lives in London Jessemin Team Lead Lives in: San Francisco / Portland
  • 5. Polling Question: 1) Have any of you heard of Airbnb experiences before? Yes / No 2) Have any of you taken on an experience before? Yes / No
  • 6. Experiences are a way for LOCALS to host Airbnb guests on activities that connect them to real local people, and culture.
  • 12. Social Impact Experiences Inspiring activities for 1- 10 guests, hosted by nonprofits that connect Airbnb travelers and locals to their cause. Airbnb waives its 20% fee, meaning 100% goes directly to the organization. www.airbnb.com/social-impact
  • 14. Benefits Raise Awareness With millions of impressions on a global audience Create lasting impact By connecting people emotionally to causes Generate regular income With an innovative revenue stream $
  • 15. Hear from a Host “The type of clientele that have come to us via the Airbnb Social Impact Experiences platform are exactly the type of clientele we have always wanted to reach; young, energetic, informed people with a passion for conserving and enjoying wild spaces that matches even our own.” - Jon Monsoon, host of Paddle with the Penguins
  • 16. Hear from a Host “People only have a finite amount of money in their budget for donating to good causes. There’s much more money in their entertainment budget, and we see social impact experiences as a way to take advantage of that entertainment budget!” - Thomas Muirhead, CEO, hosts of The Feminist Tour of London
  • 18. Connect with Locals Meet Ole, an author born and raised in Copenhagen. His experience exposes guests to locals with stories to share! Enjoy the wind in your hair while seeing the other side of Copenhagen.
  • 19. Get “Hands-On” with the Cause Get a close-up tour of Amsterdam while lending a hand collecting plastic from the canals. Benefits Plastic Whale.
  • 20. Provide Insider Access Meet Jack, the Prison Warder, one of Nelson Mandela’s prison guards for a tour around Robben Island. Benefits the Nelson Mandela Foundation.
  • 21. Share Your Skills Offer a class or workshop so people can get hands-on. Becca, a volunteer, shares her skills as a professional cookie maker to benefit Family House! Guests learn to decorate cookies while meeting the families from the cause.
  • 22. Aim for Iconic With a Twist Show off what’s great about your city and your cause! Take in views of the Hollywood sign while hiking Runyon Canyon with a rescue dog. Benefits Free Animal Doctor.
  • 23. Polling Question: 1) How many dogs were adopted from the Hike to the Hollywood sign experience? a) 5 b) 11 c) 20
  • 25. Ask yourself these questions as you begin thinking about your experience! 1. What kind of activity might connect someone (emotionally) to your cause? What made you fall in love with your cause? 2. What assets do you have? Skills? Venue? Programming? Expertise? Volunteers? 3. When you have guests visiting your city, what do you show them? This is an extension of your brand, and ongoing programming for your organization. Think about how you might you make it exceptional.
  • 26. Who’s Your Best Host? Staff Member Leadership development opportunity for enthusiastic staff member or intern Community Member A way to employ creative members of the community (artists, actors, beneficiaries of the organization, and other locals) Volunteer / Fundraiser A meaningful way for volunteers to participate in your cause
  • 28. 1. Identify your host. 2. Create a new Airbnb account for your nonprofit. 3. Build your experience! Fill out the fields and indicate that it is a social impact experience, be sure to tick this box. Ready to submit your Experience now? Set aside an hour.
  • 29. Polling Question: 1) Have any of you thought of an new idea or existing event that could make a great experience during this webinar? Yes / No
  • 30. Q&A
  • 31. Thank you! For any additional questions, email holly.bland@airbnb.com
  • 34. Product Demo: How to Submit your Experience