O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

What Makes a Great Nonprofit Website? .pdf

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Carregando em…3
×

Confira estes a seguir

1 de 45 Anúncio
Anúncio

Mais Conteúdo rRelacionado

Mais de TechSoup (20)

Mais recentes (20)

Anúncio

What Makes a Great Nonprofit Website? .pdf

  1. 1. What Makes a Great Nonprofit Website? Presented by: Tapp Network Melissa Pitts & Jason Spangler 12.06.2022
  2. 2. Housekeeping How to Communicate with Us • Send questions in the chat • Q&A session to follow Recording of the Live Event • The event will be recorded • You can choose to turn on/off your audio/video
  3. 3. 3 © TechSoup Global. All Rights Reserved. TechSoup Courses Website Wellness Report: The TechSoup Dr. is IN Hour-long Free seminar as we walk through instant insights that will enable you to determine what your priorities are based upon your organization’s goals and plans. This will definitely be worth sharing with others in your organization and even your board! Web Design Best Practices 101 This on-demand Web Design Best Practices course will equip you with the basics on how to design a user-friendly website. Get $2 off (20% discount) by using promo code ‘20WEBDEC at checkout. Offer valid until Dec 31, 2022. Gotta Get Google Analytics This four-course, on-demand self-paced Google Analytics learning track will give you a solid start with Google Analytics. You will learn what Google Analytics is, how it works, and how to use it to find out what people are doing on your website. Get $20 off (20% discount) by using promo code ‘20WEBDEC at checkout. Offer valid until Dec 31, 2022. Developing and Implementing a Marketing Plan with HubSpot 301 Learn CRM best practices with other nonprofits in this six-week online blended learning. Get $100 off by using promo code HUBSPOTOFF100 at checkout. Offer valid until Jan 31, 2023.
  4. 4. Overview Introductions Pillars of a Nonprofit Website Tapp Networks Methodology TechSoup Website Services
  5. 5. A Mission-Driven Marketing and Technology Agency Empowering Organizations for Good www.tappnetwork.com
  6. 6. 6 © TechSoup Global. All Rights Reserved. Introductions Melissa Pitts has a background in Digital Marketing, Advertising, and Account Management. She specializes in developing marketing and technology strategies to meet each of her client's unique goals. Melissa Pitts Director of Client Services Tapp Network Jason brings over 16 years of sales experience spanning multiple industries including the automotive, financial, and hospitality sectors. He has helped over 800 individual clients select and deploy technology-based solutions that align with their unique business needs. Jason Spangler Director of Business Development Tapp Network
  7. 7. 7 © TechSoup Global. All Rights Reserved. Poll Question What is the status of your organization’s website? A. We do not have a website, but are looking to create one B. We have a website that we plan to redesign or redevelop in the next 12 months C. We’re happy with our current website, but it needs some updates D. We’re happy with our website as is
  8. 8. Key Elements of a Great Nonprofit Website
  9. 9. 9 © TechSoup Global. All Rights Reserved. Scalability & Flexibility User Experience Integration Opportunities What makes a great nonprofit website?
  10. 10. 10 © TechSoup Global. All Rights Reserved. Scalability & Flexibility • Content Management Systems (CMS) • Site Architecture • Updates
  11. 11. 11 © TechSoup Global. All Rights Reserved. Content Management Systems Wix Squarespace WordPress Drupal Joomla Open-Source CMS Managed CMS
  12. 12. 12 © TechSoup Global. All Rights Reserved. Site Architecture Home About Us Blog What We Do Get Involved Contact About Us Mission Board of Directors Register Volunteer Donate Jobs Our Impact Programs Services Events Donate Log In
  13. 13. 13 © TechSoup Global. All Rights Reserved. Example: Site Architecture
  14. 14. 14 © TechSoup Global. All Rights Reserved. Example: Site Architecture
  15. 15. 15 © TechSoup Global. All Rights Reserved. Example: Site Architecture
  16. 16. 16 © TechSoup Global. All Rights Reserved. Updates & Maintenance • Budget & Timelines • Available Tools • Comfort Level
  17. 17. User Experience • Personas • User Journey • Mobile Responsiveness
  18. 18. 18 © TechSoup Global. All Rights Reserved. Personas Semi-fictional representations of your stakeholders based on data, previous interactions and some educated guesses. Used to help create marketing plans and content that speaks to your unique audience segments. Resource: Persona Creator
  19. 19. 19 Copyright © TechSoup Global. All Rights Reserved. What is a customer journey map? Touchpoint 1 Touchpoint 3 Touchpoint 4 Touchpoint 2 “A customer journey map is a visual representation of every experience your customers have with you.”
  20. 20. 20 Copyright © TechSoup Global. All Rights Reserved. Example: Journey Mapping Social Posts Indeed Search Ads Provider/Staff focused Blog Subscribe and self-identify as a provider in form Provider/Staff focused Worksheet Download worksheet and self-identify as a provider Careers Landing Page CRM Email 1 Email 2 Apply (Indeed) 3rd Party Publication Awareness → Consideration → Engage/Capture → Application → Current Provider Download .pdf to learn more about practice and services offered and provide email Onboard and Engage Homepage → About → Services Apply (Indeed) Automated Email Response for Application (Indeed) Careers Landing Page
  21. 21. 21 Copyright © TechSoup Global. All Rights Reserved. Mobile Optimization • Speed • Sizing • Layout • Activity • Engagement
  22. 22. 22 © TechSoup Global. All Rights Reserved. Mobile Optimization
  23. 23. 23 © TechSoup Global. All Rights Reserved. Integration & Automation Opportunities • Constituent Relationship Management (CRM) • Marketing Automation Tools • Donations & Fundraising
  24. 24. 24 Copyright © TechSoup Global. All Rights Reserved. Contact Relationship Management tools help you track individual contacts and their engagement with your organization. A CRM can connect user information from multiple sources into a single management directory. CRM
  25. 25. 25 Copyright © TechSoup Global. All Rights Reserved. Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns - not just for the sake of efficiency, but also to provide a more personalized experience for their customers. Examples of Marketing Automation: • Drip Email Campaigns • Workflows Marketing Automation
  26. 26. 26 Copyright © TechSoup Global. All Rights Reserved. Donor Management tools allow you to not only collect donations online, but also create a database of potential and existing donors in order to establish communication with them. The ability to capture and analyze donor interactions allows you to customize your communications and marketing efforts to optimize fundraising efforts. Donations & Fundraising
  27. 27. Our Methodology Growth Driven Design
  28. 28. 28 © TechSoup Global. All Rights Reserved. Difficult to Plan Nonprofits grow and pivot all of the time. Attempting to plan and implement technology to support your ever evolving organization and mission is difficult. High Cost & Long Timelines Attempting to plan for the future with little certainty leads to unnecessary costs and long timelines. Limited Updates Post-Launch Time, budget, and resources get burned out during the process and the new site often sits untouched, requiring the organization to start this time consuming process over again every 3-5 years. What’s wrong with traditional website design?
  29. 29. 29 © TechSoup Global. All Rights Reserved.
  30. 30. 30 © TechSoup Global. All Rights Reserved. Growth-Driven Design - The Big Picture strategy 1 3 plan develop learn transfer launchpad website 2 Continuous Improvement
  31. 31. Phase 1: Strategy • Target Audience Analysis • Website Goals • Content Audit • Site Structure
  32. 32. 32 © TechSoup Global. All Rights Reserved. Phase 2: LaunchPad Website • Content Management System (CMS) • User Experience • Design • Initial Integrations
  33. 33. Phase 3: Continuous Improvement • Evaluate performance based on initial goals • Collect UX feedback from target audiences • Learn about your users • Plan big or small updates to meet goals, improve UX, and continue to collect feedback.
  34. 34. Website Development TechSoup Service Offerings
  35. 35. 35 © TechSoup Global. All Rights Reserved. TechSoup Website Services Custom Website Development Nonprofit Starter Website Website Maintenance Subscriptions Hosting & Security
  36. 36. 36 © TechSoup Global. All Rights Reserved. Nonprofit Starter Website Our Nonprofit Starter Website program is designed for nonprofits who are building their first website or seeking to simplify their current solution. TechSoup and Tapp Network provide organization staff with the resources and guidance to develop content for the site and feel comfortable with day-to-day updates following launch. Intended Audience Nonprofits with minimal existing systems and assets who are building their first website or seeking an upgrade from a basic landing page. Starting at $3,500
  37. 37. What’s included: • Platform choice: Wix or WordPress • Select from a gallery of mobile-responsive themes • Resource library & content templates • Dedicated account manager • Development of 5 Key Pages: Home, About Us, What We Do, Blog, Contact Us • Drag-and-Drop Page Builder Tool • Training • Ongoing Hosting, Security, & Plugin Licenses* *Monthly subscription (additional cost) required for 12-months. Home About Us Blog What We Do Contact
  38. 38. 38 © TechSoup Global. All Rights Reserved. Custom Website Development Utilizing the Growth Driven Design methodology, we partner with nonprofits to develop a website strategy, design and build a custom WordPress website, and optimize a long-term approach tailored to your organization’s goals. Intended Audience Nonprofits who have outgrown their current CMS, would like to redesign an existing WordPress site, or are seeking systems integrations such as member portals, ecommerce, or donor management. Starting at $10,000
  39. 39. 39 © TechSoup Global. All Rights Reserved. Custom Website Development Strategy Content & Design Development QA, Testing, & Launch Discovery, Content Audit, & Scope of Work At this stage we will identify design, development, and integration needs. Each need will be reviewed and assigned a priority. Applying the Growth Driven Design methodology, high priority items will be considered for Phase 2: Launchpad Website, while other items will be noted and added to a wish list for consideration during the continuous growth phase and beyond. Tapp Network will collaborate with the client to design a new theme in-house that includes templates for each of the content types outlined above. The design process takes into account user experience best practices, your organization’s unique target audiences, and the learnings from the content audit. The design is "mobile-first" and is created to be responsive (on common devices and browsers) and accessible (ADA compliant for visual impairment and other common disabilities). Our developers follow industry standards for best practices when building out your website. These practices apply to the entire CMS development process but are particularly critical when it comes to writing code, developing databases and installing plugins. Sites that are built based on best practices are scalable for future needs and more efficient overall. Custom sites are developed in a staging environment in order to allow for thorough testing and review by both Tapp Network and the client. At this point we confirm functionality on all devices and browsers ensuring a smooth transition when the site goes live. Site Structure Recommendations & Custom Website Design Best Practice WordPress Development Quality Assurance Testing
  40. 40. 40 © TechSoup Global. All Rights Reserved. Website Maintenance Services Starting at $499/mo Keeping a website running smoothly is not an easy job! Our website maintenance services are designed to ensure your site is always performing at its best. From broken links to building new pages for your fundraising event, you’ll have access to the technical experts and can submit requests to make those repairs or turn that creative website idea into a reality. Your dedicated Account Manager will ensure the successful delivery of requests. Requests are managed through our ticketing system and timelines will be provided within 48 hours of receiving any request. Dedicated Account Manager Available 9am–8pm EST No Contract. Cancel Anytime.
  41. 41. Start with the basics! Creating new website graphics, tweaking website templates fixing web design errors, updating website fonts for better design and readability or website speed optimization. NONPROFIT ESSENTIALS PACKAGE $499/month starting at Essentials Package PLUS Access to our design and UX team to build out custom web pages, landing pages, or setting up your donation intake or payment provider. NONPROFIT UPGRADES PACKAGE $999/month starting at Upgrades Package PLUS Custom applications, custom integrations, plugin development, integrations with automation systems, UI/UX designed for highly customized pages. NONPROFIT PREMIUM PACKAGE $1,499 starting at
  42. 42. 42 © TechSoup Global. All Rights Reserved. Hosting & Security Starting at $99/mo Website Security and Hosting is a TechSoup subscription service for hosting and securing your organization's website on the WordPress platform. What’s Included: ● Let's Encrypt SSL (Secure Sockets Layer) certificate installation ● Nightly website backups ● Website patches and updates ● Managed PHP version updates ● Cloudflare CDN (content delivery network) ● DNS setup and management ● Caching tools ● Security monitoring, malware scanning, and firewall to keep websites from being compromised or attacked
  43. 43. 43 Copyright © TechSoup Global. All Rights Reserved. Ready to get started? Book a consultation!
  44. 44. Any Questions?
  45. 45. Thank You! Tapp Network sales@tappnetwork.com www.tappnetwork.com

×