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PS 103: Adobe Photoshop Tools and Filters for Nonprofits
and Libraries
Wes Holing
Senior Web Content Developer
December 8, 2016
. © TechSoup Global | All rights reserved2
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Presenters
Becky Wiegand
Webinar Program Manager
TechSoup
Assisting with chat: Terry McGrath and Katherine Rockwell, Adobe
Susan Hope Bard, TechSoup
Wes Holing
Senior Web Content Developer
TechSoup
Wes White
Program Manager
TechSoup
. © TechSoup Global | All rights reserved5
Objectives
• Know when retouching a photo is recommended and when it’s not
• Learn the basics of the pen tool
• Learn which tools are best for different levels of retouching
• Know the value of nondestructive editing
. © TechSoup Global | All rights reserved6
Objectives
• Know when retouching a photo is recommended and when it’s not
• Learn the basics of the pen tool
• Learn which tools are best for different levels of retouching
• Know the value of nondestructive editing
• Replace my brother-in-law’s head with an ostrich’s

7
About TechSoup
. © TechSoup Global | All rights reserved8
The Need Is Global – And So Are We
• TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social
change agents around the world to gain effective access to the resources they need to design and
implement solutions for a more equitable planet.
Countries Served TechSoup Partner Location NetSquared Local Group
Where are you on the map?
. © TechSoup Global | All rights reserved9
www.TechSoup.Global
. © TechSoup Global | All rights reserved10
Our Impact
Together, we build a stronger, more resilient civil society.
$5.4B
in technology products
and grants employed
by NGOs for the
greater good
35
languages used to
provide education
and support
100+
corporate and
foundation partners
connected with the
causes and
communities they
care about
6.2M
annual visits to
our websites
600,000
newsletter
subscribers
empowered with
actionable
knowledge
79%
of NGOs have improved
organizational efficiency
with TechSoup Global's
resource offering*
*Source: survey conducted among TechSoup members in 2013
. © TechSoup Global | All rights reserved11
Adobe Photoshop (and more!)
www.techsoup.org/adobe
• Adobe Creative Cloud
(All Applications)
• Adobe Creative Cloud
Photography Plan
• Adobe Acrobat Pro DC
• Adobe Photoshop Elements
. © TechSoup Global | All rights reserved12
Choosing the Right Adobe App - Quiz
http://www.techsoup.org/support/articles-and-how-tos/how-to-choose-right-adobe-app
13
Photo Retouching Ethics
. © TechSoup Global | All rights reserved14
Photo Retouching Ethics
Okay
• Fixing flaws in a photograph
• Correcting image for accuracy
• Modifications permitted
Not okay
• Altering image to meet perceived social
standard
• Misrepresenting subject
• Don’t hold copyright
Resource: How to Find Free (and Legal to Use) Images and Media Online
Resource: Top 10 Sources for Free Images
Resource: Fair Use Standards
15
Photoshop Interface
. © TechSoup Global | All rights reserved16
Photoshop Interface
Tools
Options
Panels
. © TechSoup Global | All rights reserved17
Photoshop Interface
A. Selection Tools
• Move Tool (V)
• Artboard Tool
• Rectangular Marquee Tool
(M)
• Elliptical Marquee Tool
• Single Row Marquee Tool
• Single Column Marquee Tool
• Lasso Tool (L)
• Polygonal Marquee Tool
• Magnetic Marquee Tool
• Quick Selection Tool (W)
• Magic Wand Tool
B. Crop and Select Tools
• Crop Tool (C)
• Perspective Crop Tool
• Slice Tool
• Slice Select Tool
C. Measuring Tools
• Eyedropper Tool (I)
• 3D Material Eyedropper Tool
• Color Sampler Tool
• Ruler Tool
• Note Tool
• Count Tool
D. Retouching Tools
• Spot Healing Brush Tool (J)
• Healing Brush Tool
• Patch Tool
• Content-Aware Move Tool
• Red Eye Tool
E. Painting Tools
• Brush Tool (B)
• Pencil Tool
• Color Replacement Tool
• Mixer Brush Tool
• Clone Stamp Tool (S)
• Pattern Stamp Tool
• History Brush Tool (Y)
• Art History Brush Tool
• Eraser Tool (E)
• Background Eraser Tool
• Magic Eraser Tool
• Gradient Tool (G)
• Paint Bucket Tool
• 3D Material Drop Tool
• Blur Tool
• Sharpen Tool
• Smudge Tool
• Dodge Tool (O)
• Burn Tool
• Sponge Tool
F. Drawing and Type Tools
• Pen Tool (P)
• Freeform Pen Tool
• Add Anchor Point Tool
• Delete Anchor Point Tool
• Convert Point Tool
• Horizontal Type Tool (T)
• Vertical Type Tool
• Vertical Type Mask Tool
• Horizontal Type Mask Tool
• Path Selection Tool (A)
• Direct Selection Tool
• Rectangle Tool (U)
• Rounded Rectangle Tool
• Ellipse Tool
• Polygon Tool
• Line Tool
• Custom Shape Tool
G. Navigation Tools
• Hand Tool (H)
• Rotate View Tool (R)
• Zoom Tool (Z)
Customize: Edit > Toolbar
A
B
C
D
E
F
G
. © TechSoup Global | All rights reserved18
Photoshop Interface
• History: Undo, redo, make a snapshot
• Navigator: Change the zoom percentage
• Histogram: View tonal and color information
• Info: See the color values and other info beneath the pointer
• Properties: Get dimension info of element
• Brush: Choose and modify brushes
• Brush Presets: Choose brushes from existing libraries
• Clone Source: Touch up blemishes, whiten teeth, correct red eye, and fix other
imperfections
• Character: Change font settings
• Paragraph: Change line spacing settings
• Paragraph Styles: Choose and save existing line spacing settings
• Character Styles: Choose and save existing font settings
• Tool Presets: Save and use tool settings
19
Photoshop Flashback
. © TechSoup Global | All rights reserved20
Photoshop Flashback
Spot Healing Brush Tool, et al
Making minor adjustments to photos
Camera Raw Filter
Enhance saturation, clarity, contrast, and more
Pen Tool
Selecting objects with the most precision
21
Pen Tool
. © TechSoup Global | All rights reserved22
• Most precise tool for selecting objects
• Useful for selecting and refining
• Selections can be
• placed in other images
• modified without affecting rest of image
• Based on anchor points and curves
• Learning curve (no pun intended)
Pen Tool
Image: https://pixabay.com/en/iphone-smartphone-apps-apple-inc-410311/
24
Healing Brushes
. © TechSoup Global | All rights reserved25
• Removes small blemishes from photos
• Samples surrounding context and fills in space
• See also:
• Spot Healing Brush Tool
• Healing Brush Tool
• Content-Aware Move Tool
• Red-Eye Tool
Healing Brush Tools
Image: Adobe
27
Camera Raw Filter
. © TechSoup Global | All rights reserved28
• Adjusts tone, colors, brightness, clarity, blemishes
• Compare before and after
• Refine adjustments after making them
• Heavy levels of detail for minute changes
• Save presets for repeated adjustments
Camera Raw Filter
Image: https://pixabay.com/en/home-based-plumbing-email-acne-1287040/
30
Liquify Filter
. © TechSoup Global | All rights reserved31
• Push, pull, rotate, reflect, pucker, and bloat any
area of an image
• Freeze part of image to remain unaffected
• Creative Cloud: Automatic face detection and
manipulation
Liquify Filter
Image: https://pixabay.com/en/people-portrait-man-male-smile-1690965/
33
Smart Filters
. © TechSoup Global | All rights reserved34
• For use with smart objects
• Applies to most filters
• Nondestructive: can modify or remove later
without affecting other changes to image
Smart Filters
Image: Wes Holing
36
Blending Options
. © TechSoup Global | All rights reserved37
• Apply to elements like text and shapes
• Adds bevel; stroke; glow; color, gradient, or
pattern overlay; or drop shadow
Blending Options
39
Resources
. © TechSoup Global | All rights reserved40
Resources
• Learn
• Adobe: Adobe Photoshop CC
• Vandelay Design: Learn Photoshop Basics
• Lifehacker: Learn the Basics of Photoshop
• TechSoup: Intro to Photoshop for Nonprofits, How to Choose the Right Adobe App
• Phlearn: How to Use the Pen Tool in Photoshop
• Images
• Pixabay: Free, high-quality images
• The Noun Project: Icons for everything
• Creative Commons search: All CC-licensed images
. © TechSoup Global | All rights reserved41
Where can my organization get Adobe?
. © TechSoup Global | All rights reserved42
Adobe for Nonprofits
www.techsoup.org/adobe-software-nonprofits
. © TechSoup Global | All rights reserved43
Adobe for Nonprofits
. © TechSoup Global | All rights reserved44
Adobe Photoshop (and more!)
www.techsoup.org/adobe
• Adobe Creative Cloud
(All Applications)
• Adobe Creative Cloud
Photography Plan
• Adobe Acrobat Pro DC
• Adobe Photoshop Elements
45
Questions?
. © TechSoup Global | All rights reserved46
Learn and Share!
• Chat in one thing that you
learned in today’s webinar or
will try to implement.
• Will you share this information
with your colleagues and within
your network?
• Please complete the post-event
survey that will pop up once the
webinar ends!
. © TechSoup Global | All rights reserved47
https://techsoup.course.tc
/catalog
. © TechSoup Global | All rights reserved48
Upcoming Webinars and Events
• 12/14: Libraries Supporting Social Good: Tools and Tips for
Outreach to Nonprofits
• 12/20: Use It, Don't Lose It! Technology Donations Before
Calendar-Year End
Explore our webinar archives for more!
. © TechSoup Global | All rights reserved49
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Webinar - PS 103 - Adobe Photoshop Tools and Filters for Nonprofits and Libraries - 2016-12-08

  • 1. PS 103: Adobe Photoshop Tools and Filters for Nonprofits and Libraries Wes Holing Senior Web Content Developer December 8, 2016
  • 2. . © TechSoup Global | All rights reserved2 Using ReadyTalk • Chat to ask questions • All lines are muted • If you lose your Internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers. Hear an echo? You may be logged in twice and will need to close one instance of ReadyTalk.
  • 3. . © TechSoup Global | All rights reserved3 You Are Being Recorded… • You can find upcoming and past webinars on the TechSoup website: www.techsoup.org/community/events-webinars • You can also view recorded webinars and videos on our YouTube channel: https://www.youtube.com/TechSoupVideo • You will receive an email with this presentation, recording, and links within a few days. • Tweet us @TechSoup or using hashtags: #tswebinars
  • 4. . © TechSoup Global | All rights reserved4 Presenters Becky Wiegand Webinar Program Manager TechSoup Assisting with chat: Terry McGrath and Katherine Rockwell, Adobe Susan Hope Bard, TechSoup Wes Holing Senior Web Content Developer TechSoup Wes White Program Manager TechSoup
  • 5. . © TechSoup Global | All rights reserved5 Objectives • Know when retouching a photo is recommended and when it’s not • Learn the basics of the pen tool • Learn which tools are best for different levels of retouching • Know the value of nondestructive editing
  • 6. . © TechSoup Global | All rights reserved6 Objectives • Know when retouching a photo is recommended and when it’s not • Learn the basics of the pen tool • Learn which tools are best for different levels of retouching • Know the value of nondestructive editing • Replace my brother-in-law’s head with an ostrich’s 
  • 8. . © TechSoup Global | All rights reserved8 The Need Is Global – And So Are We • TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to the resources they need to design and implement solutions for a more equitable planet. Countries Served TechSoup Partner Location NetSquared Local Group Where are you on the map?
  • 9. . © TechSoup Global | All rights reserved9 www.TechSoup.Global
  • 10. . © TechSoup Global | All rights reserved10 Our Impact Together, we build a stronger, more resilient civil society. $5.4B in technology products and grants employed by NGOs for the greater good 35 languages used to provide education and support 100+ corporate and foundation partners connected with the causes and communities they care about 6.2M annual visits to our websites 600,000 newsletter subscribers empowered with actionable knowledge 79% of NGOs have improved organizational efficiency with TechSoup Global's resource offering* *Source: survey conducted among TechSoup members in 2013
  • 11. . © TechSoup Global | All rights reserved11 Adobe Photoshop (and more!) www.techsoup.org/adobe • Adobe Creative Cloud (All Applications) • Adobe Creative Cloud Photography Plan • Adobe Acrobat Pro DC • Adobe Photoshop Elements
  • 12. . © TechSoup Global | All rights reserved12 Choosing the Right Adobe App - Quiz http://www.techsoup.org/support/articles-and-how-tos/how-to-choose-right-adobe-app
  • 14. . © TechSoup Global | All rights reserved14 Photo Retouching Ethics Okay • Fixing flaws in a photograph • Correcting image for accuracy • Modifications permitted Not okay • Altering image to meet perceived social standard • Misrepresenting subject • Don’t hold copyright Resource: How to Find Free (and Legal to Use) Images and Media Online Resource: Top 10 Sources for Free Images Resource: Fair Use Standards
  • 16. . © TechSoup Global | All rights reserved16 Photoshop Interface Tools Options Panels
  • 17. . © TechSoup Global | All rights reserved17 Photoshop Interface A. Selection Tools • Move Tool (V) • Artboard Tool • Rectangular Marquee Tool (M) • Elliptical Marquee Tool • Single Row Marquee Tool • Single Column Marquee Tool • Lasso Tool (L) • Polygonal Marquee Tool • Magnetic Marquee Tool • Quick Selection Tool (W) • Magic Wand Tool B. Crop and Select Tools • Crop Tool (C) • Perspective Crop Tool • Slice Tool • Slice Select Tool C. Measuring Tools • Eyedropper Tool (I) • 3D Material Eyedropper Tool • Color Sampler Tool • Ruler Tool • Note Tool • Count Tool D. Retouching Tools • Spot Healing Brush Tool (J) • Healing Brush Tool • Patch Tool • Content-Aware Move Tool • Red Eye Tool E. Painting Tools • Brush Tool (B) • Pencil Tool • Color Replacement Tool • Mixer Brush Tool • Clone Stamp Tool (S) • Pattern Stamp Tool • History Brush Tool (Y) • Art History Brush Tool • Eraser Tool (E) • Background Eraser Tool • Magic Eraser Tool • Gradient Tool (G) • Paint Bucket Tool • 3D Material Drop Tool • Blur Tool • Sharpen Tool • Smudge Tool • Dodge Tool (O) • Burn Tool • Sponge Tool F. Drawing and Type Tools • Pen Tool (P) • Freeform Pen Tool • Add Anchor Point Tool • Delete Anchor Point Tool • Convert Point Tool • Horizontal Type Tool (T) • Vertical Type Tool • Vertical Type Mask Tool • Horizontal Type Mask Tool • Path Selection Tool (A) • Direct Selection Tool • Rectangle Tool (U) • Rounded Rectangle Tool • Ellipse Tool • Polygon Tool • Line Tool • Custom Shape Tool G. Navigation Tools • Hand Tool (H) • Rotate View Tool (R) • Zoom Tool (Z) Customize: Edit > Toolbar A B C D E F G
  • 18. . © TechSoup Global | All rights reserved18 Photoshop Interface • History: Undo, redo, make a snapshot • Navigator: Change the zoom percentage • Histogram: View tonal and color information • Info: See the color values and other info beneath the pointer • Properties: Get dimension info of element • Brush: Choose and modify brushes • Brush Presets: Choose brushes from existing libraries • Clone Source: Touch up blemishes, whiten teeth, correct red eye, and fix other imperfections • Character: Change font settings • Paragraph: Change line spacing settings • Paragraph Styles: Choose and save existing line spacing settings • Character Styles: Choose and save existing font settings • Tool Presets: Save and use tool settings
  • 20. . © TechSoup Global | All rights reserved20 Photoshop Flashback Spot Healing Brush Tool, et al Making minor adjustments to photos Camera Raw Filter Enhance saturation, clarity, contrast, and more Pen Tool Selecting objects with the most precision
  • 22. . © TechSoup Global | All rights reserved22 • Most precise tool for selecting objects • Useful for selecting and refining • Selections can be • placed in other images • modified without affecting rest of image • Based on anchor points and curves • Learning curve (no pun intended) Pen Tool Image: https://pixabay.com/en/iphone-smartphone-apps-apple-inc-410311/
  • 23.
  • 25. . © TechSoup Global | All rights reserved25 • Removes small blemishes from photos • Samples surrounding context and fills in space • See also: • Spot Healing Brush Tool • Healing Brush Tool • Content-Aware Move Tool • Red-Eye Tool Healing Brush Tools Image: Adobe
  • 26.
  • 28. . © TechSoup Global | All rights reserved28 • Adjusts tone, colors, brightness, clarity, blemishes • Compare before and after • Refine adjustments after making them • Heavy levels of detail for minute changes • Save presets for repeated adjustments Camera Raw Filter Image: https://pixabay.com/en/home-based-plumbing-email-acne-1287040/
  • 29.
  • 31. . © TechSoup Global | All rights reserved31 • Push, pull, rotate, reflect, pucker, and bloat any area of an image • Freeze part of image to remain unaffected • Creative Cloud: Automatic face detection and manipulation Liquify Filter Image: https://pixabay.com/en/people-portrait-man-male-smile-1690965/
  • 32.
  • 34. . © TechSoup Global | All rights reserved34 • For use with smart objects • Applies to most filters • Nondestructive: can modify or remove later without affecting other changes to image Smart Filters Image: Wes Holing
  • 35.
  • 37. . © TechSoup Global | All rights reserved37 • Apply to elements like text and shapes • Adds bevel; stroke; glow; color, gradient, or pattern overlay; or drop shadow Blending Options
  • 38.
  • 40. . © TechSoup Global | All rights reserved40 Resources • Learn • Adobe: Adobe Photoshop CC • Vandelay Design: Learn Photoshop Basics • Lifehacker: Learn the Basics of Photoshop • TechSoup: Intro to Photoshop for Nonprofits, How to Choose the Right Adobe App • Phlearn: How to Use the Pen Tool in Photoshop • Images • Pixabay: Free, high-quality images • The Noun Project: Icons for everything • Creative Commons search: All CC-licensed images
  • 41. . © TechSoup Global | All rights reserved41 Where can my organization get Adobe?
  • 42. . © TechSoup Global | All rights reserved42 Adobe for Nonprofits www.techsoup.org/adobe-software-nonprofits
  • 43. . © TechSoup Global | All rights reserved43 Adobe for Nonprofits
  • 44. . © TechSoup Global | All rights reserved44 Adobe Photoshop (and more!) www.techsoup.org/adobe • Adobe Creative Cloud (All Applications) • Adobe Creative Cloud Photography Plan • Adobe Acrobat Pro DC • Adobe Photoshop Elements
  • 46. . © TechSoup Global | All rights reserved46 Learn and Share! • Chat in one thing that you learned in today’s webinar or will try to implement. • Will you share this information with your colleagues and within your network? • Please complete the post-event survey that will pop up once the webinar ends!
  • 47. . © TechSoup Global | All rights reserved47 https://techsoup.course.tc /catalog
  • 48. . © TechSoup Global | All rights reserved48 Upcoming Webinars and Events • 12/14: Libraries Supporting Social Good: Tools and Tips for Outreach to Nonprofits • 12/20: Use It, Don't Lose It! Technology Donations Before Calendar-Year End Explore our webinar archives for more!
  • 49. . © TechSoup Global | All rights reserved49 ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: www.techsoup.org/readytalk Please complete the post-event survey that will pop up once you close this window. Thank You to Our Webinar Sponsor!

Notas do Editor

  1. Before we get started I want to make sure everyone is comfortable using Readytalk, the webinar platform we are using today. You can chat using the box in the lower left side of your screen. At any time let us know if you have any technical issues such as audio problems or being able to view the slides. You may ask questions for our presenters at any time and we will keep track of them. We will keep all lines muted so that you can get a clear recording to refer to later. You will get that full recording, slides, and any links we share today in a followup email from me by tomorrow. If you lose your connection, you can go back to your registration email to reconnect. If you were registered more than an hour ago, the reminder email has the PowerPoint slide deck attached as a link in the right hand column. Keep in mind a lot of today’s webinar will be a live shared demo so that won’t be in the slides, but will be in the recording to view later. If you are hearing an echo, you may be logged in twice, so you will need to close one of the Readytalk windows. If you have any other technical issues, dial into the 800 number.
  2. TechSoup Global doesn’t just help NGOs overcome barriers to effective use of technology. We also help NGOs overcome language, economic, geographic, cultural, knowledge, and access barriers. We create new ways to access technology, new paths to connect and network, and new means to learn and develop skills — all so that NGOs can operate at their full potential, more effectively deliver their programs and services, and better achieve their missions.
  3. TechSoup doesn’t just help NGOs overcome barriers to effective use of technology. We also help NGOs overcome language, economic, geographic, cultural, knowledge, and access barriers. We create new ways to access technology, new paths to connect and network, and new means to learn and develop skills — all so that NGOs can operate at their full potential, more effectively deliver their programs and services, and better achieve their missions.
  4. Since fiscal year 2008, 16 European partners have distributed product donations valued at US$97M retail with United Kingdom portion equaling US$38.5M The European programme witnessed 138% growth from Fiscal year 2009 to fiscal year 2010.
  5. Serving significant portion of society: Worldwide third sector comprised of and estimated 10+ million organizations employing a workforce of 47.6M contributing 5.9% of total GDP. A large portion are the digitally and socially excluded. They understand the digitally and socially excluded. Economic crisis, changes in technology and lack of in-house technology management elevate need for affordable technology solutions with appropriate context Several factors elevate their need for help with technology: economic crisis, fast paced and confusing changes in technology (the Cloud, mobile, so many options), and it really takes solutions. How do you figure out what really works when you are an expert in mental health issues or elder care and you have no in-house IT expert on staff? Gap exists between nonprofit needs and technology product donor capabilities Private technology companies, it turns out, are willing to donate. They know this isn’t a market for them due to its inability to pay and its costs to serve (fragmentation, level of support needed). Access required but context is key: local tech “know-how” and support The contributions of many are leveraged to create “solutions” that work and are easy to share, replicate and scale – and the technology is used to develop services which promote digital inclusion aims
  6. Serving significant portion of society: Worldwide third sector comprised of and estimated 10+ million organizations employing a workforce of 47.6M contributing 5.9% of total GDP. A large portion are the digitally and socially excluded. They understand the digitally and socially excluded. Economic crisis, changes in technology and lack of in-house technology management elevate need for affordable technology solutions with appropriate context Several factors elevate their need for help with technology: economic crisis, fast paced and confusing changes in technology (the Cloud, mobile, so many options), and it really takes solutions. How do you figure out what really works when you are an expert in mental health issues or elder care and you have no in-house IT expert on staff? Gap exists between nonprofit needs and technology product donor capabilities Private technology companies, it turns out, are willing to donate. They know this isn’t a market for them due to its inability to pay and its costs to serve (fragmentation, level of support needed). Access required but context is key: local tech “know-how” and support The contributions of many are leveraged to create “solutions” that work and are easy to share, replicate and scale – and the technology is used to develop services which promote digital inclusion aims
  7. Serving significant portion of society: Worldwide third sector comprised of and estimated 10+ million organizations employing a workforce of 47.6M contributing 5.9% of total GDP. A large portion are the digitally and socially excluded. They understand the digitally and socially excluded. Economic crisis, changes in technology and lack of in-house technology management elevate need for affordable technology solutions with appropriate context Several factors elevate their need for help with technology: economic crisis, fast paced and confusing changes in technology (the Cloud, mobile, so many options), and it really takes solutions. How do you figure out what really works when you are an expert in mental health issues or elder care and you have no in-house IT expert on staff? Gap exists between nonprofit needs and technology product donor capabilities Private technology companies, it turns out, are willing to donate. They know this isn’t a market for them due to its inability to pay and its costs to serve (fragmentation, level of support needed). Access required but context is key: local tech “know-how” and support The contributions of many are leveraged to create “solutions” that work and are easy to share, replicate and scale – and the technology is used to develop services which promote digital inclusion aims
  8. Serving significant portion of society: Worldwide third sector comprised of and estimated 10+ million organizations employing a workforce of 47.6M contributing 5.9% of total GDP. A large portion are the digitally and socially excluded. They understand the digitally and socially excluded. Economic crisis, changes in technology and lack of in-house technology management elevate need for affordable technology solutions with appropriate context Several factors elevate their need for help with technology: economic crisis, fast paced and confusing changes in technology (the Cloud, mobile, so many options), and it really takes solutions. How do you figure out what really works when you are an expert in mental health issues or elder care and you have no in-house IT expert on staff? Gap exists between nonprofit needs and technology product donor capabilities Private technology companies, it turns out, are willing to donate. They know this isn’t a market for them due to its inability to pay and its costs to serve (fragmentation, level of support needed). Access required but context is key: local tech “know-how” and support The contributions of many are leveraged to create “solutions” that work and are easy to share, replicate and scale – and the technology is used to develop services which promote digital inclusion aims
  9. Serving significant portion of society: Worldwide third sector comprised of and estimated 10+ million organizations employing a workforce of 47.6M contributing 5.9% of total GDP. A large portion are the digitally and socially excluded. They understand the digitally and socially excluded. Economic crisis, changes in technology and lack of in-house technology management elevate need for affordable technology solutions with appropriate context Several factors elevate their need for help with technology: economic crisis, fast paced and confusing changes in technology (the Cloud, mobile, so many options), and it really takes solutions. How do you figure out what really works when you are an expert in mental health issues or elder care and you have no in-house IT expert on staff? Gap exists between nonprofit needs and technology product donor capabilities Private technology companies, it turns out, are willing to donate. They know this isn’t a market for them due to its inability to pay and its costs to serve (fragmentation, level of support needed). Access required but context is key: local tech “know-how” and support The contributions of many are leveraged to create “solutions” that work and are easy to share, replicate and scale – and the technology is used to develop services which promote digital inclusion aims
  10. 49