Webinar - Instagram for Public Libraries: Good Practices for Social Media - 2016-04-27

Instagram for Public Libraries:
Good Practices for Social Media
April 27, 2016

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Storymakers 2016

Ray DeLara
Burlingame Public Library
California
Presenters
Twitter: Ginny Mies
Chat: Becky Wiegand
Amanda Zuccarelli
Cherry Hill Public Library
New Jersey
Crystal Schimpf
TechSoup for Libraries
San Francisco, California

Instagram Resources
Training:
•  Instagram Help Center
•  GCF Learn Free: Instagram
•  Lynda.com: Instagram ($)
Articles:
•  #Bookface Brings Cover Art Into the Real World (WNYC)
•  20 Ways to Make People Fall in Love With Your Instagram: A Guide
for Libraries and Other Cultural Institutions (NYPL)
Digital Storytelling:
•  Storymakers (TechSoup)

Amanda Zuccarelli
New Jersey
Email: AZuccarelli@chplnj.org
Instagram: chplnj
Website: http://www.chplnj.org/

Goals for Instagram
•  To promote our library
materials and services
•  Celebrate libraries in general
•  To convey a love of reading
and books.
•  Stay current and relevant by
posting about current issues,
trends and pop culture.

Management
We have a Social Media Committee, so someone is in charge
of each of these things.
1.  Bookface (if you have ideas, talk to them)
2.  DVDs/TV shows
3.  YS Events
4.  Book covers and end pages
5.  Events (other areas: scifi, LGBT, science)
6.  Pop Culture/ InstagramTrends

Social Media Committee
•  8 people
•  Shared document on
Google Drive

Bookface
Primarily the bookface posts are taken by myself and
one other Reference Librarian.

DVD’s/TV Shows
One person in our Circulation Department is assigned to post
these types of pictures.

YS Events
All Children /Teen events are handled by two members of the
committee that work in our Youth Services Department.

Book Covers & End Pages
Someone in our Technical Services Department does these when she
adds the barcode and enters the book into our system.

Events (other areas: Sci-fi, LGBT, Science)
These types of pictures are taken by our Director of PR and Special Events and
one of our part time employees.

Pop Culture/ Instagram Trends
Anyone in the group can do these types of posts.

Quality Photos
DON’T

Quality Photos
DON’TDO

Quality Photos
Bookface
1.  It’s ok if hands and/or fingers
show.
2.  Have something line up.
All you need is one line.
3.  Take a few pictures.
4.  They don’t all have to be faces.
5.  Sometimes you need props.

Editing Apps
App Purpose
Latergramme Reminder
Layout Collage
Hyperlapse Speeds up
Boomerang Loop
Quick Text over a photo
Flipagram Slideshow
InstaVid Video & picture collage
Color Pop B&W /Color Changes

Promotion
#Hashtags, Tagging,
and adding a location
•  All of these things help to get
new followers.
•  Always tag celebrities and
authors when you use their
books in pictures.
Follow and support other
Libraries
•  Find them with
#bookfacefriday

Trend Alert
@BookBento #Bookbento

Please type your questions in the chat window. Send twitter questions to @techsoup4libs
Questions?
Amanda Zuccarelli
New Jersey
AZuccarelli@chplnj.org
Instagram: chplnj

Ray DeLara
Burlingame, California
Email: delara@plsinfo.org
Instagram: Burlingame_Library
Website: http://www.burlingame.org/library

Getting Started
•  Pick a clear, concise user name
•  Create a strong description for your
account
•  Pick a link to display on your bio
•  Have a game plan:
1.  Who is your intended audience?
2.  What kind of content do you plan
to share?
3.  How will you manage the
account?

Marketing
•  Announce your account on email
newsletters, flyers, website,
bookmarks, email signature
•  Use other social media accounts to
promote the start of your Instagram
•  Link your IG posts to those other Social
Media outlets
•  Tell your friends, family, and coworkers
to follow
•  Follow other libraries

Community Engagement
•  Search hashtags to find
local followers
•  Start your own hashtag
campaigns
•  Get out of the library!

Library Hashtags
Pro Tip – Participate in
library hashtag campaigns
and IG challenges
#libraryshelfie
#bookstagram
#librarylife
#librariesofinstagram
#libraries
#librariestransform
#bookface
#bookfacefriday

Community Engagement : Part II
•  Dive into the Instagram community
•  Follow Instagram
•  Connect with other Instagrammers
•  Collaborate

Content Creation
•  Smartphone
•  DSLR Camera
•  GoPro
•  Laptop

Quick Facts about Content
•  Photos and stills generate 36% more likes than videos
•  Instagram photos with faces get 38% more likes
•  On average, posts that tag other users net 56% more
engagement
•  Posts with at least one hashtag average 12.6% more
engagement
•  Posts tagged with a location receive 79% higher
engagement

Sharing Photos
•  Special, unique features of
your library
•  Books
•  Events
•  Card Catalogs
•  Use filters and other editing
tools that are native to the
app

Sharing Video
•  Instagram has made a movement
towards sharing video
•  Created apps to help users make
video
1.  Hyperlapse
2.  Boomerang
•  Format changes allow for sharing
video clips

Timelapse Video
Hyperlapse GoProiMotion iMovie
•  All you need to start is your smartphone
•  Hyperlapse and iMotion are powerful timelapse apps
•  Pro Tips
1.  Use a Tripod
2.  Record action!
3.  Does not have to be video, you can stitch
together individual photographs
4.  Set your time intervals

Stop Motion Video
iMotion iMovieiMotion Remote
•  Highlight new books
•  Promote library events
•  Pro Tips
1.  Use a Tripod
2.  Use iMotion Remote
3.  Turn on the grid
4.  Use ghost image feature
5. For advanced editing, use iMovie

Other Video Production Apps
Boomerang
Flipagram
•  Utilizes the shutter feature of camera
phone
•  Creates a looping video by stitching
photos together
•  Create slideshows by importing multiple
photos
•  Has a function to add music to resulting
video
•  Slideshow videos are great for highlighting
events where you have multiple pictures to
share

Analytics
•  Use analytics to learn
important information about
your account
•  Iconosquare
•  Free 30-day trial

Analytics

Challenges
•  Social Media Policy
•  Getting the word out to our
immediate community
•  Keeping content fresh
•  Time constraints

Account Successes

Take Away Points
•  Dive into the Instagram
community
•  Comment, follow, and like
•  Be passionate
•  Utilize your team
•  Have fun!

Useful Links
A Long List of Instagram Statistics and Facts (Hootsuite)
20 Ways to Make People Fall in Love With Your Instagram: A Guide for
Libraries and Other Cultural Institution (NYPL)
Using Instagram for your library: 9 strategies (CUNY)
Instalibrary: Libraries on Instagram
Video on Instagram (Instagram)

Please type your questions in the chat window. Send twitter questions to @techsoup4libs
Questions?
Amanda Zuccarelli
New Jersey
AZuccarelli@chplnj.org
Instagram: chplnj
Ray DeLara
Burlingame, California
delara@plsinfo.org
Instagram: Burlingame_Library
Website: http://www.burlingame.org/Index.aspx?page=32

Storymakers 2016
Thursday, 4/28, 11AM-12PM PDT
Storymakers 3: Polishing Your Digital Story
Thursday, 5/5, 11AM-12PM PDT
Storymakers 4: Using Photos to Tell Your Story
Visit
TechSoup.org/Storymakers

Upcoming Library Webinars
Wednesday, 5/4, 11AM-12PM PDT
Outcome Measurement for Small Libraries
Wednesday, 5/18, 11AM-12PM PDT
Teaching Digital Skills to Older Adults in Libraries
Explore our webinar archives for more!

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Webinar - Instagram for Public Libraries: Good Practices for Social Media - 2016-04-27

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Webinar - Instagram for Public Libraries: Good Practices for Social Media - 2016-04-27