Marketing Your Mission: App Demos for Nonprofits

1. Marketing Your Mission: App Demos for Nonprofits January 25, 2023

2. 2 © TechSoup Global. All Rights Reserved. Here’s how to engage in today’s event: Questions? Use the Q&A feature. Check your inbox! We’ll email you the replay, slides, and resource links within a couple days. Learn something cool? Tag @TechSoup on social Closed captioning is available. Turn on with the CC button located in your Zoom menu. Hosted on

3. A Global Network Bridging Tech Solutions and Services for Good.

7. Adobe Express for Nonprofits Intro & Demo January 2023

8. Jordan Dené Ellis is an enthusiastic community manager based in Philadelphia, PA. She’s been an entrepreneur for over twelve years, building a pop-culture inspired fashion brand, producing a geeky lifestyle magazine, and helping fellow small businesses with a freelance social media service. Now she continues to support small businesses and brands with the team at Adobe Express. Meet Jordan Jordan Ellis Community Manager, Adobe Express

9. Ping me any time with questions! @jordandeneellis jordandene@adobe.com Jordan Ellis Community Manager, Adobe Express

10. DEMO • Homepage overview • Search “non-profit” templates • Invite/share projects • Show how to save favorites/collections in libraries • Schedule to social media

11. Call To Action • Your organization’s incredible work deserves to be shared with everyone — scale your impact with standout content made with Adobe Express Premium, all for free. • Nonprofits worldwide can register for a free, one-year (renewable) subscription to Adobe Express Premium now. • Visit adobe.com/express/nonprofits to learn more

13. Welcome to DonorPerfect

14. [Place Image Here] Hello! I’m Jeremy I have a Blue Heeler named Luna I love Hiking I love grilling and smoking food 39

15. ● Donor CRM System ● Accounting Integration ● Email Marketing System ● Direct Mail Provider ● Ticketing Software ● Payment Processing Provider ● Online Donation Forms ● Prospect Screening and Wealth Research Donor management & fundraising CRM

16. 41 DonorPerfect is your complete solution Centralize your tasks & Communications Manage every aspect of your fundraising efforts efficiently in one system. Online donations Gift + pledge tracking Letters + Email Reporting Event management Task assignment

17. ● Email Marketing System ● Log individual emails ● Text your supporters ● Social Media engagement ● Video thank you’s Communication tools 42

18. 43 Organize your to-do list See donor history & plan next steps With a to-do list you and your team can steam-line donor communications.

19. 44 Segment messaging Share your message with the right audience Customize the method of communication or the story your sharing.

20. Integrations 45

21. Constant Contact 46

22. 47 Thanks! Ready to learn more? Scan for a demo!

24. Grow your nonprofit with Constant Contact's time saving marketing tools

25. Nonprofits… ● Often a small staff ● Often overworked ● Every second saved is valuable

26. 51 51 Matthew Montoya Sr. Channel Marketing & Enablement Manager Constant Contact I know…I’ve been there! 51

27. 52 52 What we’ll cover 1 3 2

28. We have a small staff “I should be treating my donors, potential donors, vendors, members, and volunteers with different information but I’m by myself, how can I do it all?” 53

29. Click Segmentation Set up click segmentation and send email Contact clicks and contact info is added to a new or existing list

30. Automatic List Segmentation Engaged Boston Volunteers 1 2 3

31. You can then send to your segments! A segment based list is a “living list” As you add the contacts, they get added to your segments if they fit the profile you created. No limit to the number of segments! 1

32. I’m starved for time “I know how important it is for me to foster relationships, share education and cause action, but I wear so many hats!” 57

33. 58 58 How to use social tools 1 2 3 4 5 6

34. I know time is money “With our small staff and limited resources, I know that every second saved can be used to accomplish other goals but there are just so many things to do” 59

35. 60 60 Types of automation 1 2 3

36. 61 61 Setting up automation 1 2 3 4 5

37. 62 62 A look at the future (Some are plus features) 2 3 4

38. Get Connected to Save Time! Sync with tools you’re already using to simplify your marketing.

39. 64 64 Questions? Ready to get started? Scan the QR code to take advantage of TechSoup’s discounted pricing. 50% off monthly!

41. WhatsApp für die Automobilindustrie Automotiv e Messaging Live-Webinar 31.08.2022, 10:30 Uhr Userlike x TechSoup Customer messaging and service automation for NGOs Product demo Jan 25, 2023

42. Problem ● Customer communication and buyer behavior have radically changed in the digital age ● Many businesses and organizations are still relying on communication channels from the pre-digital age such as phone and email ● In times of economic downturn companies need to ﬁnd ways to save costs, generate more revenue and build closer customer relationships

43. Solution ● Userlike is a leading all-in-one customer messaging solution that supports digital transformation and helps businesses build and nurture long-term customer relationships on their preferred channel. ● We oﬀer the best channels to start the conversation – and stay in touch. No matter if your customers are on your website or in a messaging app such as WhatsApp, Facebook Messenger or SMS. You can manage all incoming conversations in a shared inbox for support and sales. ● Powerful chat tools for digital support help eliminate the trade-oﬀ between service quality and cost

44. Website Messenger ● Userlike allows you to bring modern messaging to your website ● Support your customers from the ﬁrst chat – and throughout their entire website experience. ● Simply add an HTML snippet to your website’s code and chat with your visitors in no time. ● Adjust the messenger’s design to reﬂect your brand style. ● Seamlessly switch between live chats and asynchronous messaging.

45. Messaging Channels ● Allow your website visitors to choose the channel that’s most convenient for them ● Userlike is your business layer on top of popular messaging apps ● Professional support and sales features such as routing, assignment, status and topic tagging, notes, live translation, analytics and much more.

46. Message Center ● The Message Center is your shared inbox for all customer interactions ● No matter which channels your customers use, answer all messages from one central place for professional support and sales. ● Customer data such as email, location, visited pages or related conversations are always at your ﬁngertips while you chat so you can provide personalized support at scale.

47. Video Calls ● Easily switch from chat to video calls and screen sharing ● With Userlike, calls are integrated directly into the chat, unifying all your communication in one place. ● Showcase your products and build closer relationships by oﬀering them the most personal channel.

48. Professional services Onboarding workshops, chatbot setup and more ● Our goal is to provide ultimate value for your individual case, with training and projects matched to your unique needs. ● Additional Userlike products such as AI Automation Hub let you create AI-powered chatbots, smart FAQ pages and interactive contact forms in just a few steps.

49. Get started with Userlike 1. Sign up for a Userlike plan on TechSoup 1. Set up your Userlike account 1. Start chatting! Feel free to reach out to our team any time via our chat button or at support@userlike.com. We’re always glad to help!

51. Marketing Your Mission on Social Media with Hootsuite 25 February 2023

52. Eva Taylor Director, Social Impact Hootsuite Twitter: @evaliveshere Email: eva.taylor@hootsuite.com Speaker

53. A little about us 11,500+ NONPROFIT CUSTOMERS AND GROWING We’re trusted by thousands of nonprofits NONPROFIT DISCOUNTS Our HootGiving Program gives eligible nonprofits up to 75% off Team and Pro plans EDUCATION FOR NONPROFITS This includes learning how to navigate the landscape of social media with Hootsuite Academy 1 2 3

54. THE PROBLEM Social media plays a critical role in helping organizations like non profits provide accessible information, deliver help when it’s needed, and inspire people to take action. But many of us face the same challenges: competing priorities, limited resources and an ever changing social media landscape to navigate.

55. HOW HOOTSUITE CAN HELP Social media is a powerful way to share your story with supporters, inspire action, get critical information to those who rely on you, and create a community. Our tools can help you: PUBLISHING & SCHEDULING → Free up your team’s time CHANNEL OVERVIEW → Simplify your social media tasks 250+ APPS & INTEGRATIONS → Do more with the tools you already use FREE MOBILE APPS → Stay on top of everything on the go HOOTSUITE ACADEMY → Build your skills

56. 1. Click on Analytics 2. Click “Best time to publish” 3. Select network 4. Choose your goal 5. Evaluate recommendations 6. Schedule a post in one click 1 2 3 4 5 6 DEMO: THE BEST TIME TO PUBLISH

57. 7. Network chosen 8. Scheduled time and date 9. Canva integration 10. Grammarly integration 7 8 9 10 DEMO: THE BEST TIME TO PUBLISH

58. 11. Click on ‘Inspiration’ 12. Choose a category 13. Pick a theme 14. It’s quick and easy to adapt the post for your organization 12 13 11 DEMO: CONTENT INSPIRATION TAB

59. → DEMO: CONTENT INSPIRATION TAB

60. Thank you Nonprofits get up to 75% off Head here for more info or to get started with Hootsuite: https://www.hootsuite.com/about/hootgiving Or, reach out to me at eva.taylor@hootsuite.com

62. What’s one thing you learned today? Share with us in chat

63. Support future demo events and reach nonprofits and NGOs using apps to deliver on their mission by becoming a sponsor. Contact Susan Tenby for more information. community@techsoup.org Become a Sponsor

64. Thank you for attending. Please complete our post-event survey. The link is in chat!

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