Here are the key points I took away from this webinar on driving social media engagement with nonprofit storytelling:- Share impact stories, insider stories, donor stories, and community partner stories to educate audiences and build trust. - Know your audiences - what do they value and what knowledge gaps can your stories address?- Consistency and quality are important for social media success. Focus on a few channels and post regularly with engaging, shareable content.- Smartphones make it easy to capture and share videos/stories in the moment to give audiences a behind-the-scenes look. - Tools like Canva, Animoto, and Hootsuite can help nonprofits create and schedule professional
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Pew Internet found that 87 percent of Americans use social media. With so much noise and clutter in the online landscape, how can nonprofits stand out? In this webinar, digital storytelling expert and social media strategist Julia Campbell will review examples of nonprofits using stories to supercharge their social media engagement. She will tell you about the steps you can take to adapt their success to your own organization. Key takeaways: Specific social media storytelling strategies that you can employ to connect with supporters Real-world examples from nonprofits using effective storytelling for social media engagement Tried and tested tools to use to rock your social media storytelling
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Semelhante a Here are the key points I took away from this webinar on driving social media engagement with nonprofit storytelling:- Share impact stories, insider stories, donor stories, and community partner stories to educate audiences and build trust. - Know your audiences - what do they value and what knowledge gaps can your stories address?- Consistency and quality are important for social media success. Focus on a few channels and post regularly with engaging, shareable content.- Smartphones make it easy to capture and share videos/stories in the moment to give audiences a behind-the-scenes look. - Tools like Canva, Animoto, and Hootsuite can help nonprofits create and schedule professional
Semelhante a Here are the key points I took away from this webinar on driving social media engagement with nonprofit storytelling:- Share impact stories, insider stories, donor stories, and community partner stories to educate audiences and build trust. - Know your audiences - what do they value and what knowledge gaps can your stories address?- Consistency and quality are important for social media success. Focus on a few channels and post regularly with engaging, shareable content.- Smartphones make it easy to capture and share videos/stories in the moment to give audiences a behind-the-scenes look. - Tools like Canva, Animoto, and Hootsuite can help nonprofits create and schedule professional (20)
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Here are the key points I took away from this webinar on driving social media engagement with nonprofit storytelling:- Share impact stories, insider stories, donor stories, and community partner stories to educate audiences and build trust. - Know your audiences - what do they value and what knowledge gaps can your stories address?- Consistency and quality are important for social media success. Focus on a few channels and post regularly with engaging, shareable content.- Smartphones make it easy to capture and share videos/stories in the moment to give audiences a behind-the-scenes look. - Tools like Canva, Animoto, and Hootsuite can help nonprofits create and schedule professional
- 1. How to Drive Social Media Engagement with Nonprofit Storytelling February 28, 2019
- 2. Using ReadyTalk Chat to ask questions All lines are muted If you lose your Internet connection, reconnect using the link emailed to you. You can find upcoming and past webinars on the TechSoup website: www.techsoup.org/community/events-webinars You will receive an email with this presentation, recording, and links Tweet us @TechSoup and use hashtag #tswebinars
- 3. A Global Network Bridging Tech Solutions and Services for Good Where are you on the map?
- 4. Acclivity Adobe Alpha Software Atlas Business Solutions Atomic Training Autodesk Azavea BetterWorld Bitdefender Blackbaud Bloomerang Box Brocade Bytes of Learning Caspio CauseVox CDI Computer Dealers Cisco Citrix CitySoft CleverReach ClickTime Closerware Comodo Connect2Give Dell Dharma Merchant Services Digital Wish Dolby DonorPerfect Efficient Elements FileMaker GoDaddy GrantStation Guide By Cell Headsets.com Horizon DataSys HR Solutions Partners Huddle Idealware InFocus Informz InterConnection Intuit JourneyEd Litmos Little Green Light Mailshell Microsoft Mobile Beacon NetSuite Nielsen NonProfitEasy O&O Software Quickbooks Made Easy Reading Eggs ReadyTalk Red Earth Software Sage Software Shopify Simple Charity Registration Skillsoft Smart Business Savings Society for Nonprofit Organizations Sparrow Mobile Symantec Tableau TechBridge Tech Impact Teespring Telosa Tint Ultralingua Western Digital Zoner
- 5. Presenters Julia Campbell Founder and Principal J Campbell Social Marketing Sima Thakkar Senior Manager, Content TechSoup Assisting with chat: Zerreen Kazi, TechSoup Zerreen Kazi Marketing Associate TechSoup Sima Thakkar Senior Manager, Content TechSoup Julia Campbell Founder and Principal J Campbell Social Marketing
- 7. HOW TO DRIVE SOCIAL MEDIA ENGAGEMENT WITH YOUR NONPROFIT STORIES Julia Campbell TWEET @JULIACSOCIAL@TECHSOUP
- 8. ABOUT ME Mom of 2 Returned Peace Corps Volunteer (Senegal 2000- 2002) Former Development and Marketing Director at small shops Author, Storytelling in the Digital Age: A Guide for Nonprofits Passionate digital storytelling evangelist Tweet: @JuliaCSocial TWEET @JULIACSOCIAL@TECHSOUP
- 9. WHAT WE WILL COVER TODAY Specific social media storytelling strategies that you can employ to connect with supporters Real-world examples from nonprofits rocking storytelling for social media engagement Battle-tested tools to use to rock your social media storytelling TWEET @JULIACSOCIAL@TECHSOUP
- 10. POLL: WHAT IS YOUR MAIN JOB RESPONSIBILITY? TWEET @JULIACSOCIAL@TECHSOUP Fundraising Marketing Social Media Executive Director I’m a volunteer
- 12. OUR UNIQUE RESPONSIBILITY TWEET @JULIACSOCIAL@TECHSOUP Trust in institutions is at an all time low. The stories we share build our world view and expose it to a wide variety of people. We have a moral obligation to engage our communities on digital platforms.
- 13. DONORS WANT STORIES! Resource: https://www.classy.org/blog/want-donors-to-give-again-read-this/ TWEET @JULIACSOCIAL@TECHSOUP
- 15. SOCIAL MEDIA LANDSCAPE ENTERING 2019 TWEET @JULIACSOCIAL@TECHSOUP
- 17. MAJORITY OF AMERICANS USE FACEBOOK AND YOUTUBE TWEET @JULIACSOCIAL@TECHSOUP
- 18. YOUNG PEOPLE ARE STILL USING SOCIAL MEDIA TWEET @JULIACSOCIAL@TECHSOUP
- 19. BABY BOOMERS ARE THERE TOO TWEET @JULIACSOCIAL@NONPROFITORGS
- 20. THE REALITY FOR NONPROFITS All told, every second, our senses transmit an estimated 11 million bits of information to our poor brains, as if a giant fiber-optic cable were plugged directly into them, firing information at full bore. – Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads TWEET @JULIACSOCIAL@TECHSOUP
- 21. 2018 GLOBAL TRENDS IN GIVING SURVEY 29% of donors worldwide say that social media is the tool that most inspires them to give, however, email is a close second at 27%. Of those donors inspired by social media, 56% say that Facebook inspires them the most. 20% say Instagram, and 13% say Twitter. Get the report: https://nptechforgood.com/wp- content/uploads/2019/02/2018-GivingReport-English.pdf TWEET @JULIACSOCIAL@NONPROFITORGS
- 22. $125 MILLION RAISED ON FACEBOOK ON GIVING TUESDAY 2018. THAT’S UP FROM $45 MILLION ON GIVING TUESDAY 2017. TWEET @JULIACSOCIAL@NONPROFITORGS
- 23. HOW TO DRIVE ENGAGEMENT WITH NONPROFIT STORYTELLING TWEET @JULIACSOCIAL@TECHSOUPTWEET @JULIACSOCIAL@TECHSOUP
- 24. DEFINE SUCCESS. What do you hope to accomplish? One year from now, how will you know you have succeeded? If our work on social media is successful, this is our destination. TWEET @JULIACSOCIAL@TECHSOUP
- 25. KNOW YOUR AUDIENCE. What do your supporters really value? What do they want to know more about as related to our nonprofit and our work? What motivates them? TWEET @JULIACSOCIAL@TECHSOUP
- 26. KNOWLEDGE GAPS What does your target audience already know about you? What misconceptions may they have about the population you work with or the work that you do? TWEET @JULIACSOCIAL@TECHSOUP
- 27. BUILDING AN ENGAGED SOCIAL MEDIA COMMUNITY MEANS: Building trust Educating people around the issues Showcasing your impact Eliciting emotion and excitement Inspiring people and making them proud to be in your court TWEET @JULIACSOCIAL@NONPROFITORGS
- 28. 4 TYPES OF NONPROFIT STORIES TO SHARE ON SOCIAL MEDIA TWEET @JULIACSOCIAL@TECHSOUP
- 29. IMPACT STORY Life changed; trajectory altered. Not data-driven. Benefits not features. Not as much about WHAT they went through, but how they FELT. Address knowledge gaps about the population and the program. TWEET @JULIACSOCIAL@TECHSOUP
- 35. INSIDER STORY Who volunteers and works with your organization? Why do they do it? What have they learned? What has been their best experience? What has been the hardest? Behind-the-scenes insight Humanize the brand TWEET @JULIACSOCIAL@TECHSOUP
- 40. DONOR STORY Powerful form of social capital. Why did they give? Why do they continue to give? What does this mean to them? TWEET @JULIACSOCIAL@TECHSOUP
- 44. COMMUNITY STORY Influential and well-respected community members. Community partners. Legislators, politicians, media personalities. TWEET @JULIACSOCIAL@TECHSOUP
- 47. “SO, TELL US YOUR STORY…” What is your favorite memory? How has our organization made you feel? How did you feel when you first discovered us? What is one reason that you continue to support us? What impact have you witnessed in the community because of our work? TWEET @JULIACSOCIAL@TECHSOUP
- 48. FREE NONPROFIT STORYTELLING WORKBOOK http://www.jcsocialmarketing.com/ workbook TWEET @JULIACSOCIAL@TECHSOUPTWEET @JULIACSOCIAL@TECHSOUP
- 49. POLL: WHAT TYPE OF STORIES DO YOU SHARE ABOUT YOUR NONPROFIT WORK? TWEET @JULIACSOCIAL@TECHSOUP Impact Insider Donor Community We don’t share stories yet
- 51. BEFORE JUMPING ON A NEW DIGITAL CHANNEL: Is your audience there? Can you add value? What can you post that will be interesting and unique? Why are you using this channel specifically? TWEET @JULIACSOCIAL@TECHSOUP
- 52. CONSIDER: Can you design and create content specific to that channel? Do you have the capacity to manage another channel? Research Knowledge Content creation Measurement/analysis TWEET @JULIACSOCIAL@TECHSOUP
- 53. IRS SOCIAL MEDIA STRATEGY TWEET @JULIACSOCIAL@NONPROFITORGS
- 54. YOUR NEW MANTRA Less is more. Focus over frantic. TWEET @JULIACSOCIAL@TECHSOUPTWEET @JULIACSOCIAL@TECHSOUP
- 55. USE YOUR SMARTPHONE Take and share videos on social media using just your smartphone Live streaming videos. Instagram Stories. Short, sweet, poignant, authentic. Provide in-the-moment insight. Thank supporters in real time during a campaign. TWEET @JULIACSOCIAL@TECHSOUP
- 56. BATTLE-TESTED TOOLS Canva – https://about.canva.com/en_in/ canva-for-nonprofits/ Animoto – https://animoto.com/business/n on-profit WordSwag mobile app – http://wordswag.co/ TWEET @JULIACSOCIAL@TECHSOUP
- 58. BATTLE-TESTED TOOLS Hootsuite – https://hootsuite.com/pages/landin g/non-profit-discount-application Buffer – https://buffer.com/nonprofits Later – https://docs.later.com/billing-and- accounts/does-later-have- nonprofit-discounts BuzzSumo – http://buzzsumo.com/nonprofits/ TWEET @JULIACSOCIAL@TECHSOUP
- 59. 3 KEYS TO SOCIAL MEDIA SUCCESS Confidence –in your voice, in taking risks, and in being yourself Consistency – showing up regularly and being present Content – that people like to watch, read, share, comment on TWEET @JULIACSOCIAL@TECHSOUP
- 60. WANT MORE? 4-course track on social media marketing for nonprofits: http://bit.ly/socialmedianonprofits You will learn: 1. How to get started with social media fundraising 2. How to build an engaged audience on social media 3. How to address common challenges 4. How to measure social media success TWEET @JULIACSOCIAL@TECHSOUP
- 61. Share and Learn Chat in one thing that you learned in today’s webinar. Please complete our post-event survey. Your feedback really helps. Follow TechSoup on social media (FB, Instagram, Twitter) Visit the TechSoup Blog at blog.techsoup.org
- 62. Social Media Marketing for Nonprofits with Julia Campbell Courses: ● Social Media Marketing 101: How to Get Started With Social Media for Fundraising for Your Nonprofit ● Social Media Marketing 201: How to Build an Engaged Audience on Social Media ● Social Media Marketing 202: Problem Solving Coaching Session - Challenges and Solutions - No more excuses! ● Social Media Marketing 203: How to Measure Social Media Success For more information, please visit https://techsoup.course.tc/catalog/track/soc ial-media-marketing-for-nonprofits FY19WEB10 - 10% OFF YOUR FIRST COURSE
- 63. Join us for our upcoming webinars. 3/5 QuickBooks Premier for New Desktop Users 3/7 QuickBooks Online Plus for New Nonprofit Users 3/11 How to Be a Data-Driven Organization with Power BI 3/19 QuickBooks Premier for Existing Users Archived Webinars: www.techsoup.org/community-events
- 64. Thank you to our webinar sponsor! Please complete the post-event survey that will pop up once you close this window.