1. CSR Embedded Project Management
Construction of Suzlon One Earth – A Case Study
Presented By: Ameya Gumaste & Jitesh Donga
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2. About Us
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3. Suzlon One Earth
SEZ EPC
ISO 9001:2008 I ISO 14001:2004 I OHSAS 18001:2007
e-PM
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4. Our Achievements; Our Expertise
• Accomplished over 150 successful projects globally
• A remarkable 1400 acres of Hi-tech Engineering SEZ developments in
Vadodara, Coimbatore and Mangalore
• Delivered 5 million sq. ft. of top class work spaces, campuses, R&D
Centers, Industrial and Warehousing and social infrastructure projects.
SYNEFRA offers Project Management, Sustainability Management, EPC and
Facility Management Services
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5. The Context
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6. All these Projects made great Social Impact!
Coliseum Eiffel eTower
Taj Mahal
St. Peter Basilica
Opera House Suez Canal
Burj Khalifa 6

7. India Today!!
Bandra Worli Sea Link
Pune Mumbai Expressway
Delhi Metro
Konkan Railway
Bandra Worli Sea Link Bhakra Nangal Dam Reliance Refinery
Reliance Refinery
Magarpatta City City
Magarpatta
Bhakra Nangal Dam
Chatrapati Shivaji International Airport 7

8. Social Impact of Projects
• Projects have both POSITIVE and NEGATIVE impacts
• Social Issues and their impact associated with a project in a developing
country like India could be completely different from Developed Nations
• Every project is UNIQUE, so are the Social Impacts associated
• Bottom of the Pyramid is impacted the most
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9. The Synefra CSR Model
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10. “Suzlon One Earth”
• Global HQ of Suzlon Energy Ltd and Group Companies
• 820,000 Sft Integrated Development
• LEED Platinum and GRIHA Five Star certified campus
• India’s first campus 100% on renewable energy
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11. SUZLON ONE EARTH, PUNE
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12. Suzlon One Earth – A Case Study
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13. Synefra’s Scope & Responsibility
Visualize Synergize Harmonise
Conversion of Between various Harmony of
a dream to reality in designers and briefs concepts without
terms of project profile diluting the brief
Align Manage Add value
Alignment of an idea Managing the functional Value adds in terms
and action considering need with aesthetics Innovation and
cost, time & quality creativity
Create a Built-to-suit campus that is a unique & inspiring place to work
To conceive, develop and manage
one of the world’s greenest campus
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14. Why “One Earth”?
• The name is a dedication to our
precious home, Earth
• It highlights Earth’s unique
existence as an eco system
• It reinforces Suzlon’s belief that co-
existence and responsible usage of
natural resources are the only way
to achieve sustainability
• Devoted to Suzlon’s efforts across
the globe to create a sustainable
future
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15. Project Management
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16. Challenges
• To take off for a large & prestigious requirement from a very
simply worded, but very sound and extremely challenging
brief to execute and establish.
• Select and choose methodically a site and the team with a
clear focus of all stakeholders so that the vision of SEL
management and Synefra the Project Managers were in total
alignment.
• To create a space, which was not just an office, but an area
which will personify the vision of its leader, the mission of
the company and the core business of the group – Powering a
greener tomorrow, today.
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17. Project Strategy & Management
• Direction / Approach
o Deliberation & decision of what, who, how & when of the project
o Project programming with respect to needs, stakeholders /
partners and milestones
o Set a very focused and precise action plan
• Dedicated Project Management team formed to capture & imbibe
the company requirement and prepare precise briefs for all designers
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18. Project approach – Design briefs
• Development of Design brief :
o Project Architecture design brief
o Project Services design brief
o Project Interior Architecture design brief
o Project Communication design brief
• Help reduce input time for each stakeholder and help them deliver
an output much superior than expected
• Reduced the otherwise high level of initial energy which gets
drained in negotiating through the clutter & change in ideas
• Approval sought from SEL at various stages of data assimilation and
preparation of brief for each discipline
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19. Formation of Project Task Force
Based on the requirements of the Design briefs, an appropriate team got
established at various stages of the project as per expertise required:
o Strategic Synefra project team – Project owner, project
manager, finance controller, site management team
o Developer – To build base infrastructure with services & landscape
o Architect – To conceive the building and develop design as per brief
o Construction contractor – For execution & construction of cold shell as
per the design envelope
o Interior design build company – For effective justice to the cold shell
and a functional yet classic interior architecture
o Communication designer – For a total space experience, memory
points, branding and signage to enhance the architecture
o Design coordinator – For complete synergy between all designers and
harmony of ideas during execution
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20. Change Management
• Change Management - As Suzlon became larger, business plans grew
and requirements changed significantly -
o From talking green to demonstrating green
o From a place to work to an inspiring place to work
o No. of people from 1500 to 2500 and their functional requirements
o Introduction of shared services – 24x7 operations
o Belief structure replaced by Values
o Technology advancement in operations, Information
Technology, Audio-Visual, etc.
This changed project parameters, scale and design criteria.
• Consistent focus, managing change, adaptation to circumstances and
the flexibility of approach were the keys to stay on track.
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21. Evolution of the program
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22. Design Management
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23. Design Management
Design Selection – with criteria as to:
o What is it that we want to achieve through the design?
o What are the indicators which would help in the enabling objectives
and how to recognize them?
o What is the message that we wish to convey through the design to
all its stakeholders which would represent the client’s vision.
To align all designers to the Client’s expectations,
the project vision, objectives and deliverables
was a phenomenal process and for which
Synefra Strategic team became a key catalyst and an enabler.
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24. Project management approach for design
• Started with Interactions with senior management, business
vertical heads & HR team
• With Senior management – Values, business vertical structure, business
needs, significance of facility in global business, future plans
• With Business Vertical heads – team function, hierarchy and
nos., archiving requirement, special requirements like
studios, library, control rooms, etc.
• With HR team – final nos., defining work areas as per
team/group/position functions, allocation of space/floor/building to
respective business units, and common facilities like
cafeteria, gym, clinic, etc. as per Admin policies
• Along with company requirements, facilities for all kinds of users
were mapped, established and considered in design which were
approved and signed off for execution 25

25. Alignment of the Design Process
Purpose Result
• Built to suit model All requirements set forth in the brief
• Studying the design to match needs document were achieved in the Design,
• Achieve satisfaction first on paper including the brief of the Green
• Ensure design & technical aspects Building
• Efficient costs and effective design
Action: Design drawings were screened with respect to:
Functional Vaastu Construction Local Rules & Criteria for Cost & Time
Requirements Compliances Technology Regulations Green buildings implications
All of the above were closely monitored & cross-checked by :
1. Client 2. Developer 3. Architects
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26. Mapping Key Users & Functions
Service Providers Casual Visitors
Security Agencies, Caterers, House College School Students, Relatives.
Keeping Agency, Courier Agency,
Business Visitors
Government Officials, MEDA, Business
Personalities
Vendors, Suppliers and Consultants
Executive Part Manufacturers, Transporters,
Management Legal Consultants, Training Faculty
Promoters, CMD,
Board of Directors,
CXOs, S4, SGM,
VP/Heads Clients & Investors
Existing &
Prospective, FIIs, Large
Brokerage Firms
Interview Candidates
Senior Executives and
Short term visitors appearing
Executives
for job interviews
S3 - GM, S2 - DGM,AGM
S1, M6, Sr. Manager, Manager
M5 – Dy. Manager & Below Training & Induction Candidates
Short term visitors appearing for
short courses
Media
World Press
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27. Systematic organization from part to whole
Strategy Planning
Media Room
Training Rooms
New Business
MBU Technology
Group
Library Wind Gallery
Cafeteria Gymnasium
Welcome Lounge IT
Chairman Offce
HR / Admin
Finance CLC
Corporate Parking
Travel Desk Stores
Communication
Record Room
Executive Board Room
IBMS / FMS
Business Halls Courier Desk
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28. The Whole
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29. Driving factors and program scale
Sustainability Inspiring place to work
Principles of sustainability A place which will inspire & motivate
from site selection, design, Providing healthy and productive
engineering, construction, environment for occupants in terms of
material and operations indoor air quality and daylight usage
Land 443,473 sq ft (10.18 acres)
Office space 598,256 sq ft
Highlights Terminus (basement) 223,270 sq ft
Open space (landscape) 185,578 sq ft
Capacity 2300
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30. 360 degree approach to Sustainability
1 2 3 4 5 6
Environment Water Energy Eco-Friendly Healthy & Innovative
Sensitive Sensitive Conscious Material & Productive Design
development Approach Approach Resources Indoor Elements
environment
• Minimum Site • Rain Water • Minimum • Use of low emitting • Green design
• Energy efficient
Disturbance Harvesting Construction waste materials education
HVAC
• Heat island effect • Use of low flow • Use of regional • Indoor pollutants • Creating green
• Energy efficient
fixtures materials control energy
lighting
• Minimum light resource on site
• Use of sensor • Use of rapidly • Natural use of day and off site
pollution • Usage of
based fixtures renewable material light and view of
renewable energy
• Use of native outdoor spaces • Green house
• Water efficient • Recycle & reuse of keeping
plants • Sensor based
Irrigation
lighting and material • Increase ventilation
• CFC & HCFC free ventilation • Minimum pollution • Zero waste
material use • 100 % use of • Use of high recycle during construction policy
sewage water content material
• Energy efficient
• Promote Public electrical
transport • Water efficient
equipment
HVAC system
• Less water
requirement
landscape
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31. Architecture Design :
From abstract to form
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32. Conceptualization
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33. Master Plan
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34. Landscape :
From form to functional enhancement
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35. Aim: Responsive & responsible landscape
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36. Sustainability in landscape practices
Using recycled water
Reduced water
consumption
Use of native plants
Creating new Habitats
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37. Interior :
Functional enhancement
to operational optimization
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38. Design Goal
• Translating Suzlon’s values and vision into
the interior space as experienced in the
context of architecture and landscape
• Bringing value to the space by integrating
the functional HR requirements of the
business units, employee aspirations and
well being.
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39. Holistic Design Approach
Space Planning - Interior, Architecture & Landscape “Becoming One”
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40. Brand Communication :
From operations to a ‘wow’
experience
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41. Approach
Goal
LANDSCAPE
INTERIORS
USER
JOURNEY
ARCHITECTURE
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42. Nomenclature – Business Units
Sustainability
Renewable Key Energy Elements
Sun Water Wind + Wood Space or Sky
Aqua Tree Sky
Sun
Technology + Manufacturing Board members &
Corporate Services Manufacturing team Business team new business
Terminus : Terra or Earth Energy 43
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43. Nomenclature – Global Learning Academy
Learning ICON
Cultural symbol for learning
It depicts energy and
awareness
Each intersection depicts a
point of creation
Each ‘one’ numeral at the top
of the icon is an abstract
indicative beginning to the
process of knowledge
gathering
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44. Memory Points
Customised indoor & outdoor artworks
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45. Sustainability Measures
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46. Sustainability Features at One Earth
• Sustainability has to be an objective from the concept stage and then
embedded in every design aspect
• Sustainable solution and practices are integrated towards efficiency in:
o ENERGY USE
o WATER USE
o WASTE MANAGEMENT
o MATERIALS USE
o HEALTHY AIR QUALITY
o OPERATING PRACTICES
• Sustainability is the hallmark of this project while the result is an
inspiring place to work. Achievements then speak for themselves.
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47. Design Approach Results
47% 85%
Energy Recycle
Savings Waste
60% 90%
Water Occupants use
Savings Daylight
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48. Global Recognitions
SYNEFRA WINS THE SYNEFRA WINS MIPIM
PRESTIGIOUS ASIA ASIA GOLD Award 2011
PACIFIC PROPERTY Synefra E&C Ltd was
AWARD 2011 awarded the MIPIM Asia
The Asia Pacific Property 2011 GOLD Award in “Best
Awards 2011 in association Green Buildings” category for
with Bloomberg Television its project Suzlon One Earth
& Google awarded the which it conceived, managed
prestigious award to and executed.
Synefra E&C Ltd for Best MIPIM Asia this year
Office Development for received entries of 80
Suzlon One Earth. projects from 15 countries.
The project was further This year, Synefra E&C Ltd. is
selected as the official the only Indian company to
nominee from Asia Pacific be announced as a winner
at the World Property amongst the 29 winners in
Award to be held at the end 10 distinct categories in Asia.
of this year
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49. Sustainable Approach for Construction
Comprehensive planning for construction created a wide path for the
execution team taking a batten from design team. Key areas of
construction management are mentioned below:
• People Management & the integration of knowledge & technology
with project planning
• Fundamentals of Project planning were followed emphasizing “Plan,
Organize, Lead and Monitor”
• Procurement process considering the aspects of QS, sustainable
options, logistics, properties, impacts, cash flows, ABC analysis & life
cycle costing.
• Execution with appropriate sequencing, time management, processes
including ISO norms, EHS norms, quality checklists, execution checklists,
etc.
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50. Sustainable Approach for Construction
• Quality control, checks, assessments & audits on predefined
timeline throughout the project life cycle for improvement in all
aspects
• Timely reviews and feedbacks through regular review meetings at
site along with all key stakeholders
• Appropriate skill up-gradations & capacity building through
trainings & appropriate inputs to the engineers and supervisors on
site
• Labour welfare activities in co-ordination with CSR team, NGOs, etc.
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51. Environment Management Plan Implementation
• Site barricading to define boundaries & prevent damage to neighborhood.
• Excavation- Top Soil preservation / excess soil disposal / handling / reuse.
• Erosion & sedimentation control during construction- planning for drain
lines below terminus level.
• Sprinkling water on roads at pre-decided frequencies to prevent pollution
of the air.
• Spill prevention- Use of trays, etc. as per the need for DG sets / pumps &
other equipments during handling of oil.
• Waste management during construction- segregation / storage / disposal
of waste, etc.
• Water use minimization- use of sedimentation tank to reuse the water at
central batching plant, use of curing compounds / covering the concrete
surfaces by Hessian cloth / gunny bags as applicable to reduce the need of
overall water requirement. 52
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52. Concern for Construction Workers
• It was a culture at One Earth construction site to consider all the
stakeholders like family members irrespective to their economic class,
gender and race. All the construction team members were treated with
equal care and respect. The project team demonstrated a unique example
of a care which any construction company can practice for their workers.
Few of the initiatives taken at site are mentioned as under:
• Crèche & School facility during construction for the construction
worker’s children with nutritious mid-day meal facility.
• Regular health checkups– Periodic blood tests for blood groups /
hemoglobin / malaria etc. of all construction workers and their
children.
• Onsite medical facility (Doctor & dispensary across the road)
available 24x 7.
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53. Concern for Construction Workers
• Hygienic Sanitation facility on site with state of the art temporary toilets
and their regular maintenance and management by a professional agency.
Other services included daily housekeeping & garbage collection systems,
provision of appropriate fire fighting facility, safe drinking water
provisions, sufficient lighting, security etc.
• Improvement in conventional cooking methods- Training & facilitation to
the workers for making the smokeless chullahs for cooking needs.
Distribution of the same free of cost.
• Pure drinking water supply & sanitation facility at labour camp.
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54. CSR Initiatives
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55. CSR Initiatives
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56. Key Stakeholders
• Chief Architect : Christopher Charles Benninger Architects
• Integrated Design coordination : Tao Design
• Construction & Engineering : Vascon Engineers
• Interior Architecture, : Space Matrix in association
Engineering & Execution with Tao Architecture
• Landscape Architect : Ravi Varsha Gavandi
• Communication Design : Elephant Design
• Sustainability Consultants : Environmental Design Solutions
Design Consultants 06
Technical Consultants 12
Direct Suppliers 46
Sub-contractors / suppliers 400
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57. SUZLON One Earth
Visual Experience
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60. Incorporating
local arts & crafts
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67. Thank You!
Synefra Engineering & Construction Ltd.
One Earth - Tree Lounge, Level 2, Hadapsar,
Pune 411 028
INDIA
Tel: +91.20.67022000 | Fax: +91.20.67022100
Toll Free: 1800-200-1330
Email: info@synefra.com | www.synefra.com
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