1) The gaming console market was worth $40.7 billion in 2011, with consoles making up 76% of the market and handheld devices like iOS and Android making up the remaining 24%. 2) In 2011, the PS3 sold over 32% of all consoles, the Xbox 360 sold over 35%, and the Wii sold over 33%. 3) Global sales of the Xbox 360, PS3, and Wii decreased each year from 2008 to 2011.

1. Team_
Luvena Fischer
Tugi Aldarjavhlan
David Sinclair

2. Total Available Market
• Gaming Console
Market Worth $40.7
Portable billion in 2011
16%
• $500- $800 million
(2009-2010)
iOS & Android
8%
iOS( iPad,iPhone,iPod➚
Touch)
Console
76%

3. Top Gaming Consoles
2011
Total Sales of
➚1,920,449
Total Sales of Xbox 360
PS3
2,115,717← 32%
35%
Wii
33%
➘ Total Sales of
1,983,634
*Global Sales

4. Xbox 360 PS3 Wii
30000000
$24,393,681
25000000
$21,600,823
Sales in U.S. dollars
20000000 $18,345,329
15000000 $14,443,529
$13,024,761
$13,606,638
10000000 $9,920,589
$10,894,083 $10,139,386
5000000 $1,983,634
$2,115,717
0 $1,920,449
2008 2009 2010 2011
Year
*Global Sales

5. Market Forecast
Xbox PS3 Wii
$15,000,000
$10,000,000
$5,000,000
$0
2012 2013 2014 2015

6. References:
■http://venturebeat.com/2011/04/15/apple-and-google-steal-market-share-
from-video-game-systems/
■http://www.vgchartz.com/article/84776/2011-year-on-year-sales-and-
market-share-update-to-march-5th/
■http://clients.ibisworld.com.offcampus.lib.washington.edu/industryus/
industryoutlook.aspx?indid=2003