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Video marketing online
In this file, we share with you all information that related to video
marketing online such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Why is online video marketing so important in 2014? This is the
question we are going to answer in this post, but first there are a couple
of other key questions that we need to consider: does my company or
brand need videos? Does video marketing provide a good ROI compared
with other marketing efforts?
If I had created a video instead of this blog post to make my point I am
sure I would have enticed an (even) bigger audience than I will now. We
would agree that a motion picture normally attracts us more than an
intriguing novel or comic book based on the same story.
Although some people prefer reading, when we are focused on exposing
our marketing efforts to the maximum number of people, video is the
answer. Let’s compare the different interest levels by looking at the
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common reaction to text content, infographics or online videos. Which
one do you think is more effective?
Video Marketing Can Evoke Feelings
Visual content that is interesting, unique and of high-quality will arouse
strong feelings within its audience. Let’s analyse the most common
feelings and emotions that video marketing can evoke:
1: Trust
Online videos have a big advantage over other marketing content: the
human touch it brings to brands. When real people appear in your video
it gains the trust of your users and, with competition growing between
brands in almost every online niche, this trust can make all the
difference.
2: Curiosity
If you want to ignite curiosity in your potential audience, try dicing your
content into shorter videos. This is an effective video marketing tactic if
you want to get conversions in the form of subscriptions. Always end
your videos with a teaser about what to expect in the next video and/or a
call-to-action link to a site with further details not shared in the video.
3: Confidence
When a potential customer is considering doing business with you, they
will usually look for customer testimonials. If you have a text
testimonial with a picture, name and location, they will only be half
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convinced. But if you have a video testimonial, then you’ll have them:
they can identify themselves with the other person and this will eradicate
any apprehension they may still have.
4: Amusement
Most of the viral content on the internet and social media are videos.
Videos are fun to watch and some of them can be extremely creative
(e.g. animated videos, funny videos). Look for a concept related to your
niche and bring it to life with a blend of creativity and humor ; the
perfect recipe to increase your brand’s fan base. This kind of video is not
easy as it takes a lot of conceptualisation and expertise. But if you can
manage to make one, the competition will be so sparse that it will set
you apart from others in your industry.
Why is Online Video Marketing So Important in 2014?
Rising User Statistics: 93 percent of the 600 marketing professionals
surveyed said they had used video content in 2013 and 82 percent of
them said they found it effective, according to ReelSEO. Forty-one
percent of adults in the US watch online videos. Just imagine how
intense the online video usage for digital marketing will be in 2014!
More Content In Less Time: The attention span of internet users is
diminishing every year with the changes in the type of content shared
online. Video is the type of digital content that is seeing an increase in
its usage, while the length of each piece continues to decrease. People
are also watching videos on the go and don’t want to strain their eyes
reading text, especially when on a tablet or mobile phone. (NOTE: If
your customer base is located in a place with slow internet/wi-fi
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connectivity, the scenario would be different and you must optimize
your digital marketing strategy accordingly.)
Mobile Apps That help Share and Play Videos Are On the Rise: In
2012 and 2013 the average time spent watching videos doubled on
mobile phones and tripled on tablets. Mobile phone chat apps, such as
Facebook messenger and WhatsApp continue to captivate people and
increase their worldwide user bases. Fifty billion messages will be sent
in 2014 through these apps, according to ibitimes.co.uk. And most of
these messages will be in a video format.
Storytelling Through Explainer Videos is a Rising Trend: The new
trend of explainer videos that use either animation or actual people to do
the storytelling has risen exponentially in recent times. Check out these
10 explainer videos from startups, listed out by Ben Davis. This type of
video is perfect for promoting products and services because they are
short, entertaining and convey your marketing message in a unique way.
Videos In Emails Improve Click Through Rates: By simply
mentioning the word ‘video’ in an email subject line, click-through rates
were increased by seven (numbers under 10 should be written out, and
so should the word percent -AP style) to 13 percent, according to the
2012 Experian Digital Marketing Trend Report. You can find more
statistics on email marketing via video content in this SmartInsights
post.
Popular Video Formats
Some of the most popular video formats that generate user engagement
or increase brand visibility are:
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· Video testimonials
· Product demos
· About us videos
· Instructional videos
· Video tutorials
· Interviews
· Animated videos
· Creative videos with elements of humor
· Celebrities endorsing the brand
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
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where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
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Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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