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E trade presentation taylor robson adv 420

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Taylor Robson
Taylor Robson

New Media Driver's License course at Michigan State University mock advertising campaign for E Trade Financial. Final Project

BusinessEconomy & Finance
1 of 10
By: New. Media. Drivers. License. Est. 1994
[object Object],[object Object],[object Object],[object Object],$45 Brokerage Fee $40 Maintenance fee if Balance is under $10,000 Tiered Fee Schedule ,[object Object],[object Object],[object Object]
Blogs Educate Via Promote Mobile Apps Drive Action toward www . . com Free Stock Tips Feature Technology Day Traders
VS. Wrong Medium Right Medium Unpopular Popular
Let Grow with you. Trade Free 60 Days For Earn $500 www. Etrade.com #Etradebaby 24 Hr. Support Change overall Image NOT the icon & (The baby)
Goes Mobile
"how to trade stocks" “ stocks for beginners" “ buying stocks” "share trading tips" "day trading" New to trading? No worries! Trade Free for 60 Days Receive $500 to trade.  Start Now Etrade.com/Freeaccount “ Top Penny Stocks” “ Best mobile trading apps” How do I Trade stock globally?
Provide Free Stock Tips Educate Rookie Traders Live market feed for Active Day Traders Rss feed Pod cast ActiveDay Traders & Company news updates Feature up-and–coming Penny Stocks Tip of the day
Monitor/Update Keys to campaign success ,[object Object],[object Object],[object Object],Feature Products More ,[object Object],[object Object],[object Object],Emphasize ease of use ,[object Object],[object Object],Clear use of Google Adwords Campaign ,[object Object]
Push Adwords Campaign during the end of each Market Quarter Budget Allocate $$$ for keywords @ end of Quarters, but main campaign is SEO and T.V. Advertisements

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E trade presentation taylor robson adv 420

  • 1. By: New. Media. Drivers. License. Est. 1994
  • 2.
  • 3. Blogs Educate Via Promote Mobile Apps Drive Action toward www . . com Free Stock Tips Feature Technology Day Traders
  • 4. VS. Wrong Medium Right Medium Unpopular Popular
  • 5. Let Grow with you. Trade Free 60 Days For Earn $500 www. Etrade.com #Etradebaby 24 Hr. Support Change overall Image NOT the icon & (The baby)
  • 7. "how to trade stocks" “ stocks for beginners" “ buying stocks” "share trading tips" "day trading" New to trading? No worries! Trade Free for 60 Days Receive $500 to trade.  Start Now Etrade.com/Freeaccount “ Top Penny Stocks” “ Best mobile trading apps” How do I Trade stock globally?
  • 8. Provide Free Stock Tips Educate Rookie Traders Live market feed for Active Day Traders Rss feed Pod cast ActiveDay Traders & Company news updates Feature up-and–coming Penny Stocks Tip of the day
  • 9.
  • 10. Push Adwords Campaign during the end of each Market Quarter Budget Allocate $$$ for keywords @ end of Quarters, but main campaign is SEO and T.V. Advertisements