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Boost Your Online Reputation with Perkville & Yelp

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Boost Your Online Reputation with Perkville & Yelp

  1. 1. Building a Top Rated Health and Fitness Brand Online hosted by
  2. 2. Emily Washcovick Business Outreach Manager Yelp, Inc. Your Hosts Taylor Micaela Davis Content Marketing Manager Perkville
  3. 3. AGENDA 01 How Are Consumers Finding Local Businesses Today? 02 What Tools Are Best for Fitness Businesses To Grow Their Presence On Yelp. 03 Tips And Tricks To Manage Your Online Reputation. 04 Leveraging Loyal Customers To Build A Brand.
  4. 4. How are consumers finding local businesses?
  5. 5. 92% of consumers read online reviews to determine whether a local business is a good business.
  6. 6. According to Nielsen 82%Users visit Yelp because they INTEND TO BUY A PRODUCT OR SERVICE
  7. 7. People find you online in other ways … 92%Trust referrals and recommendations from people they know
  8. 8. Optimize Your Profile Using the Best Tools For Health & Fitness
  9. 9. Start Here: www.biz.yelp.com www.biz.yelp.com/support/mobile
  10. 10. Claim & Optimize Your Yelp Business Page! Add Photos Add Basic Business Information Describe Your Business & Recommend Like-Minded Businesses Add Your Website, Phone number and respond to quote requests
  11. 11. Add Your Class Schedule Using Singleplatform
  12. 12. Purchase a Call To Action Button To Grab People’s Attention
  13. 13. Purchase a Call To Action Button To Grab People’s Attention
  14. 14. Set Up A Yelp Deal
  15. 15. Tips and Tricks to Manage Your Online Reputation
  16. 16. If you dread the words “Online Reputation,” ask yourself: “Would I approach someone if I heard them talking about my business in the real
  17. 17. 7% 11% 15% 23% 44% Fact: Nearly 80% of Yelp reviews are 3-Stars or higher Myth: Most Yelp reviews are negative
  18. 18. Connect with Customers: You Can Send a Direct Message, or Post a Public Comment (or both)
  19. 19. Pro Response Tip: Say thank you, respond promptly & outline your plan to fix the issue
  20. 20. 123 Share your reviews across social networks as well as through email.
  21. 21. Share public Facebook Photos submitted by your members (with their permission, of course) "Awesome and PACKED #VinyasaFlow #yogaworks practice today with lots of amazing and NEWbie energy all led and inspired by the handsome George Kosmitis! Thank you and #Namaste! But first, a Selfie with the beautiful Diana Marie Caravella, always love seeing you honey! xoxo”
  22. 22. Leverage Your Loyal Customers To Grow Your Business
  23. 23. Online Reputation Not just your ratings Your Social Accounts How often you respond to messages What you post How you deal with conflict Your Customers’ Social Accounts What your customers are saying about you on social How they are referring their friends What types of posts they’re sharing about your business Your Website / Blog How you compare to others in the fitness industry What testimonials do you have What comments are on your blog
  24. 24. Referrals
  25. 25. Social Media 81% U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts (MarketForce) • Social media advocates • Rewarding for posting to other audiences • Facebook photo campaigns
  26. 26. Reviews 87% Consumers want a customer loyalty program • Market directly to your social media advocates. • Leave a trail of breadcrumbs for them to find leading them to write a review.
  27. 27. 01 Consumers turn to friend’s recommendations, referrals and review sites to find businesses 02 There are great tools available to you to grow your brand on Yelp 03 Your online reputation is a reflection of your business and a way to get new customers TAKEAWAYS04 Your loyal customers are your best marketers – find ways that they can help spread the word
  28. 28. #1 Retention & referral solution for health and wellness businesses.

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