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Taylor lessepersonalbranding

  1. PERSONAL BRAND EXPLORATION Taylor Lesse Project & Portfolio I July 28th, 2019
  2. The eldest of the bunch, Taylor was born and raised in Orlando Florida and grew up falling in love with video games, sports, and business. with these passions in mind he started off at the University of Central Florida where he studied marketing. Around the same time he accepted a big job opportunity that led him to becoming the operations manager for Affinity Waste’s Orlando devision. It was a year later that Taylor realized his passions where being put on the back burner and decided to turn his life around and pursue an entertainment business degree from Full Sail University. Now with a new path before him his dream is to inspire and shape the Esports scene through marketing and events. IDENTITY
  3. PROFESSION Potential Job Titles: • Marketing Coordinator • Esports Manager • Meetings, Conventions, & Events Planner Entertainer Archetype - Providing a lively, inspiring, and entertaining content that markets towards Esports fans in a unique and exciting way. Marketing for Esports
  4. • DEMOGRAPHICS: 75% Male, 25-40 years old, Predominately White, College Educated, Located west coast of US, Canada, and France. • PSYCHOGRAPHICS: Enjoys adventure and travel. Not only marketing for games but enjoys playing. • IDEAL AUDIENCE MEMBERS: Annette Dana Digital Marketing Manager at Ubisoft, Shara Hashemi Brand and international brand manager at Ubisoft, John Romulo events coordinator at Ubisoft. Recruiters & Hiring Managers at Ubisoft TARGET AUDIENCE
  5. GOALS Short Term: (Immediately After Graduation, 2020) • Land an entry-level marketing position at Ubisoft. ‣ Connect with John and make a great first impression with Ubisoft Mid Term: (2025) • Be involved with and lead several Esports event with Ubisoft. ‣ Get my name out there and better known in the industry (not just on entry level). Long Term: (2040) • With my name being better known and my connections vast, become the director of marketing and events (mainly Esports with Ubisoft). ‣ Depending on the future of Esports, Lead a Digital Marketing team involved with several ad promotions.
  6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Office 75% Adobe Creative Suite 20% Organization 65% Presenting 85% SOFTHARD Video Production 30% WordPress CMS 10% Community Outreach 10% Researching 35% SOFTHARD
  7. I help brand, advertise, and support the culture Esports has created through unique and exciting marketing strategies PROMISE
  8. CREDENTIALS Work Experience: • 2 years In Operations Management • 1 year in hospitality (serving) Education: •• Entertainment Business, B.S., Full Sail University (Exp. 2020) Awards: • College Honors Society
  9. COMPETITION John Romulo Industry Experience: • Currently works as an event coordinator Education: • Graduated from San Jose State University, Bachelors of Arts, Radio-Television-Film Leadership Experience: • Community Director, able to lead a team and Make final project decisions(based on experience) Skills and Proficiencies: • Video Production - 20 endorsements • Community Outreach - 2 endorsements • Customer Service - 1 endorsement Taylor Lesse Overall Online Presence: • More than 500+ connections, however the number of endorsements seems lower than expected and profile pic is a little too zoomed in. With that being said he has detailed summaries, active throughout. • Grade: 75/100 Industry Experience: • 2 years Operations Management Experience Education: • Current student enrolled in Entertainment Business, B.S. at Full Sail University Leadership Experience: • Operations Manager Skills and Proficiencies: • Microsoft Office- n/a endorsements • Video Production - n/a endorsements • Customer Service - n/a endorsements Overall Online Presence: • Less than 100 connections, banner image customized, professional headshot, no detailed summaries throughout profile, no articles published, sporadically active on personal social media accounts, no URL customized • Grade: 25/100
  10. COMPETITION Annette Dana Taylor Lesse Industry Experience: • 2 years Operations Management Experience Education: • Current student enrolled in Entertainment Business, B.S. at Full Sail University Leadership Experience: • Operations Manager Skills and Proficiencies: • Microsoft Office- n/a endorsements • Video Production - n/a endorsements • Customer Service - n/a endorsements Overall Online Presence: • Less than 100 connections, banner image customized, professional headshot, no detailed summaries throughout profile, no articles published, sporadically active on personal social media accounts, URL not customized • Grade: 25/100 Industry Experience: • Currently works as a Digital Marketing Manager at Ubisoft Education: • California State University, B.S. Applied Computer Graphics, Art Leadership Experience: • Marketing Manager and Digital Marketing manager, Well-rounded experience in leadership. Skills and Proficiencies: • Photoshop - 7 endorsements • OS X - 4 endorsements • Flash - 4 endorsement Overall Online Presence: • Has 301 connections, banner image not customized, Detailed summaries and experience, professional headshot, no articles published, barely active, URL not customized • Grade: 65/100
  11. BRAND POSITION Making dreams a reality by bringing fresh, unique, and exciting ideas for the rising Esports era! TAYLOR LESSE
  12. NETWORKING & MARKETING Industry Events & Organizations • 2019 Dreamhack ‣ Date February, TBA, US Canada Europe & Brazil • Gamescon 2019 ‣ August 20th • August Network & Social for Young Professionals ‣ Tues, Aug 13 | Orlando, FL Digital Marketing • Primary Content: Making Esports promotions through our Esports team at Full Sail. • Primary Tools: Portfolio website and Instagram, Promote new ideas and release original content (made or produced by me)
  13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level Marketing Manager with at least 10 yrs of experience in Esports specifically in Ubisoft Formal Education • Complete Entertainment Business, B.S. by expected graduation date in 2020 Technical Skills • Marketing and Media development- lynda.com • Expert In Microsoft Office - Lynda.com • Original Digital Content - Lynda.com Soft Skills • Organization and leadership skills with marketing teams • Adobe Creative Suite- Lynda.com • WordPress CMS - Lynda.com
  14. Taylor Lesse You know how Esports is becoming more well known by the day, but the question is how do we get the right names behind the rising tides that is the Esports scene? Well I utilize my exciting personality and my well honed proficiencies to bring unique and original content through marketing strategies and stimulating advertising projects. “
  15. REFERENCES John Romulo (2019). John Romulo LinkedIn Profile. Retrieved July 28th, 2019, from https:// www.linkedin.com/in/johnromulo/ Shara Hashemi (2019). Shara Hashemi LinkedIn Profile. Retrieved July 28th, 2019, from https:// www.linkedin.com/in/shara-hashemi-9600411/ https://www.linkedin.com/jobs/search/? currentJobId=1363212959&keywords=Esports&location=worldwide&locationId=OTHERS.worldwide Annette Dana (2019). Annette Dana LinkedIn Profile. Retrieved July 28th, 2019, from https:// www.linkedin.com/in/annettedana/ Job Search - Millions of Jobs Hiring Near You. (n.d.). Retrieved from https://www.ziprecruiter.com/
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