3. Goal
Capture qualified leads by using search engine
optimization and Google Adwords to increase sales
Short-term strategy: PPC
Long-term strategy: SEO
10. Summary: Budget & ROI
Average customer buying cycle~ 3 months
Adwords~ $11/ day
Average conversion = $5000
Budget
Planning, build, implementation, management, paid media
(Adwords/Display) the full digital strategy will cost 8 hours X
$130/hour + $330 PPC (1 month)= $1370.
ROI
1 month PPC 16500+ impressions, 210+ clicks, conversions
SEO First page of Google’s SERP
Average conversion yielding $5,000 +ROI 400% !!