2016_TACTIQUE_00

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2016_TACTIQUE_00

  1. 1. WE ARE TACTIQUE COME INSIDE LET´S TAKE A TOUR
  2. 2. WHY TACTIQUE? WE UNDERSTAND THAT RETAIL IS DETAIL WE BELIEVE THAT THE BRAND VALUES COULD BE APPLIED TO THREE-DIMENSIONAL ENVIRONMENTS. WE KNOW THAT RETAIL DESIGN SHOULD BE A COMBINATION OF BOTH CREATIVITY AND BUSINESS. WE WORK TO INCREASE YOUR BRAND EQUITY.
  3. 3. OUR EXPERTISE AND WE TAKE THAT RESPONSIBILITY SERIOUSLY. WE DESIGN TO CREATE A SELLING ENVIRONMENT LEVERAGING YOUR BRAND VALUES . WE ARE FOCUSED ON RETAIL. WE KNOW HOW TO THINK GLOBALLY BUT IMPLEMENT LOCALLY. WHY TACTIQUE?
  4. 4. OUR PROCESS EXECUTION STRATEGY DESIGN •HOW TO APPLY THE IDEAS IN THE SPACE •MATERIALS •FIXTURE DESIGN •PLANS • PROJECT MANAGEMENT • VENDORS CHAIN •HOMOLOGATION • PRODUCTION •IMPLEMENTATION •DEEP DIVE INTO THE BRAND´S STORY •CONSUMERS •PRODUCTS •OTHER PLAYERS IMERSION •HOW TO TELL THE STORY •CONSUMER EXPERIENCE •LOOK AND FEEL
  5. 5. 2 – OUR CLIENTS
  6. 6. NEW CONCEPT ROLL OUT IN STORES / NIKE STORE MORUMBI / BARIGUI / HIGIENÓPOLIS / MULLER / BOURBON / PORTO ALEGRE NIKE STORES BRAZIL ROLL OUT
  7. 7. GLOBAL GUIDE ADAPTATION & DESIGN CONCEPT NIKE SPORTSWEAR STORE, SÃO PAULO – SP
  8. 8. 1 – NIKE OUTLET RETROFIT PROJECT AND CONSTRUCTION MANAGEMENT / SÃO BERNARDO / GUARULHOS / CONTAGEM
  9. 9. EXECUTION OF 35 SPECIAL SIS SOCCER FOR THE WC CUP GAMES IN BRAZIL 2014 ADIDAS WC’ PLAN 2014
  10. 10. ADIDAS SIS ROLL OUT OF: 90 SPACES IN 2011; 158 SPACES IN 2012; 125 SPACES IN 2013; 104 SPACES IN 2014; AND GOING! 8000 SQ MTS
  11. 11. ADIDAS REBIRTH CAMPAIGN EXECUTION – 102 DOORS WHOSALE / 40 DOORS OWNED RETAIL
  12. 12. RVCA CONCEPT DEVELOPMENT FOR THE BRAND LAUNCH IN BRAZIL
  13. 13. CONCEPT DEVELOPMENT FOR THE BRAND LAUNCH IN BRAZIL RVCA
  14. 14. GLOBAL GUIDE ADAPTATION / ROLL OUT OF 62 STORES IN 4 BRAZIL / 2 STORES IN SOUTH AMERICA / TURN KEY PROJECT SUNGLASS HUT
  15. 15. GLOBAL GUIDE ADAPTATION / ROLL OUT OF 62 STORES IN 4 BRAZIL / 2 STORES IN SOUTH AMERICA / TURN KEY PROJECT SUNGLASS HUT – SPECIAL DESIGN STORES
  16. 16. JK IGUATEMI SUNGLASS HUT – SPECIAL DESIGN STORES
  17. 17. SUNGLASS HUT – KIOSK CONCEPT DESIGN
  18. 18. 5 MALLS SUNGLASS HUT – KIOSK EXECUTION
  19. 19. LARGURA IDEAL DE PAREDE: 7,20m ALTURA IDEAL DE PAREDE: 2,50m ÁREA IDEAL DE PISO: 7,20 x 3,50m Planta de Layout proposta – SiS em uma única parede OAKLEY– SIS PREMIUM 25m² - OPÇÃO 1 vestuário Vestuário + calçados acessórios vestuário mesas óculos óculosimagem vestuário SiS: 25m² Descrição: Painel de Vestuário, Painel de Calçados, Módulo expositor de óculos com Backlight, Módulo Imagem, Gondolas, Mesas, Logo Retroiluminado, Manequins, Bustos, Piso. Vestuário + calçados Capacidade SKU TOTAL APP 95 285 FTW 20 20 EQ 12 24 OCULOS 112 112
  20. 20. LARGURA IDEAL DE PAREDE: 7,20m ALTURA IDEAL DE PAREDE: 2,50m ÁREA IDEAL DE PISO: 7,20 x 3,50m Planta de Layout proposta – SiS em uma única parede OAKLEY– SIS PREMIUM 25m² - OPÇÃO 1 vestuário Vestuário + calçados acessórios vestuário mesas óculos óculosimagem vestuário SiS: 25m² Descrição: Painel de Vestuário, Painel de Calçados, Módulo expositor de óculos com Backlight, Módulo Imagem, Gondolas, Mesas, Logo Retroiluminado, Manequins, Bustos, Piso. Vestuário + calçados Capacidade SKU TOTAL APP 95 285 FTW 20 20 EQ 12 24 OCULOS 112 112
  21. 21. EXECUTION OF 8 DOORS IN 2014 OAKLEY – SIS ROLL OUT
  22. 22. CONCEPT DESIGN FOR A SOCCER SPECIALIZED STORE MUNDO DO FUTEBOL
  23. 23. MUNDO DO FUTEBOL
  24. 24. MUNDO DO FUTEBOL
  25. 25. LUXOTTICA – RAYBAN´S 75TH ANNIVERSARY WINDOWSHOP
  26. 26. LUXOTTICA – TIFFANY´S DAYSI CAMPAIGN EXECUTION
  27. 27. LUXOTTICA – GIORGIO ARMANI FRAMES WINDOW SHOP
  28. 28. FIXTURES CONCEPT DESIGN TO ATTEND THE LOCAL DEMAND PROJECT ADAPTATION FOR DIFFERENT CHANNELS IN BRAZILIAN´S MARKETPLACE GATORADE – FIXTURE DESIGN
  29. 29. NEW PRODUCTS: PRIME, PERFORM AND RECOVER LAUNCH AT BAYARD’S STORES IN SÃO PAULO. SHOPPING IGUATEMI, SHOPPING IBIRAPUERA AND SHOPPING MORUMBI GATORADE – WINDOWSHOP CONCEPT AND EXECUTION
  30. 30. NEW PRODUCTS: PRIME, PERFORM AND RECOVER LAUNCH AT BAYARD’S STORES IN SÃO PAULO. SHOPPING IGUATEMI, SHOPPING IBIRAPUERA AND SHOPPING MORUMBI LUXOTTICA – RAYBAN´S 75TH ANNIVERSARY WINDOWSHOP
  31. 31. GATORADE – FUEL BAR EXECUTION OF 13 FUEL BARS GATORADE IN PROFESSIONAL CLUBS IN BRAZIL
  32. 32. STORE DESIGN OF 12 ARAMIS STORES IN BRAZIL ARAMIS – STORE DESIGN
  33. 33. ARAMIS – STORE DESIGN
  34. 34. ● CRIATIVO E DESENVOLVIMENTO DO PROJETO PADRÃO ● DESENVOLVIMENTO DE MOBILIÁRIO ● EXECUÇÃO DE 4 LOJAS DA REDE CORI – STORE DESIGN
  35. 35. LOJAS CORI ● CRIATIVO E DESENVOLVIMENTO DO PROJETO PADRÃO ● DESENVOLVIMENTO DE MOBILIÁRIO ● EXECUÇÃO DE 4 LOJAS DA REDE
  36. 36. CORI – SHOWROOM
  37. 37. BOB STORE – STORE DESIGN
  38. 38. BOB STORE – STORE DESIGN
  39. 39. DESIGN AND EXECUTION OF LUXOTTICA´S SHOWROOM IN SÃO PAULO AND PORTO ALEGRE LUXOTTICA SHOWROOM
  40. 40. CONCEPT DESIGN AND EXECUTION – ADCOS FRANCHISE STORES ADCOS
  41. 41. CONCEPT DESIGN AND EXECUTION – ADCOS FRANCHISE STORES ADCOS
  42. 42. ADCOS – KIOSK CONCEPT DESIGN AND EXECUTION – ADCOS KIOSKS 2015
  43. 43. ADCOS – KIOSK CONCEPT DESIGN AND EXECUTION – ADCOS KIOSKS 2015
  44. 44. DRINKIFINITY CONCEPT DESIGN AND EXECUTION – ADCOS KIOSKS 2015
  45. 45. DRINKIFINITY CONCEPT DESIGN AND EXECUTION – SHOPPING ELDORADO 2015
  46. 46. ÓTICAS JOÁ – AFONSO BRAZ CONCEPT DESIGN
  47. 47. ÓTICAS JOÁ – AFONSO BRAZ CONCEPT DESIGN
  48. 48. ÓTICAS JOÁ – AFONSO BRAZ CONCEPT DESIGN
  49. 49. OAKLEY RIO SUL STORE PROJECT DESIGN BASED ON GUIDELINES AND EXECUTION
  50. 50. THANK YOU FOR YOUR TIME !

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