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Digital Marketing Trends 2017 | BloodBuzz Marketing

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Resumo do estudo de tendências realizado pela BloodBuzz Marketing no decorrer de 2016 através de um mapeamento feito com marcas parceiras em diferentes segmentos.

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Digital Marketing Trends 2017 | BloodBuzz Marketing

  1. 1. http://www.bloodbuzzmarketing.com BloodBuzz Marketing apresenta: TRENDS DIGITAL MARKETING 2017
  2. 2. Há um ano falávamos sobre as tendências digitais sinalizando a importância do INBOUND MARKETING, SEO, MARKETING DE CONTEÚDO, INTERNET DAS COISAS e do MOBILE. 12 meses depois essas tendências ganharam novas perspectivas , novas aplicabilidades e contribuições, e este material é um resumo do estudo de tendências realizado pela BloodBuzz Marketing no decorrer de 2016 através de um mapeamento feito com diferentes marcas parceiras durante seis meses em diferentes segmentos. O estudo completo é exclusivo das marcas participantes, mas todos os nossos clientes receberão insights desse estudo no decorrer de 2017. E para começar 2017, compartilhamos nossas primeiras impressões e tendências: Não importa o tamanho da sua empresa, da sua marca, dos seus produtos e serviços, pois as tendências aqui apresentadas possuem indicadores adaptáveis a todo tipo de negócio! DIGITAL MARKETING TRENDS 2017 BloodBuzz Marketing http://www.bloodbuzzmarketing.com
  3. 3. [CONTEÚDO NÃO É O MESMO QUE POSTAR ALGUMA COISA] conteúdo http://www.bloodbuzzmarketing.com 1.
  4. 4. Gerar conteúdo que torne a vida das pessoas mais fáceis Contextualizar como seu produto ou serviço pode ajudar pessoas e/ou causas Mostrar como sua marca se relaciona com o dia-a-dia do seu cliente. http://www.bloodbuzzmarketing.com PARA UM CONTEÚDO RELEVANTE, É PRECISO:
  5. 5. VAMOS REFLETIR SOBRE A DIFERENÇA ENTRE: COMPARTILHAR OPINIÃO, LINKS, PROMOÇÕES, NOTÍCIAS E GERAR CONTEÚDO? SEU CONTEÚDO É COERENTE COM AS PRÁTICAS DA SUA EMPRESA?! http://www.bloodbuzzmarketing.com
  6. 6. MICRO-INFLUENCIADORES [O SEU AMBIENTE, MUITAS VEZES, TEM MAIS INFLUÊNCIA DO QUE O TODO] http://www.bloodbuzzmarketing.com 2.
  7. 7. http://www.bloodbuzzmarketing.com A NETNOGRAFIA É UMA FERRAMENTA ESSENCIAL PARA DETECTAR INFLUENCIADORES O CUSTO DE MÍDIA COM MICRO­INFLUENCIADOR É MAIS BARATO E TRÁS RESULTADOS MAIS ASSERTIVOS OS  MICRO­INFLUENCIADORES FORNECEM INFORMAÇÕES MUITO MAIS PRECISAS SOBRE O COMPORTAMENTO  DO SEU  PÚBLICO­ALVO 
  8. 8. " A G E N T E N ÃO E N T R A O N L I N E , A G E N T E V I V E O N L I N E " [ G O O G L E M O B I L E D A Y ] MOBILE http://www.bloodbuzzmarketing.com 3.
  9. 9. AS MARCAS POSSUEM MAIOR PRESENÇA MOBILE DO QUE O CONSUMIDOR O MOBILE MUDA A RELAÇÃO ENTRE AS PESSOAS, AS MARCAS E AMPLIFICA ESSA RELAÇÃO PARA O SEU DIA-A-DIA. A MAIORIA DAS MARCAS INTEGRAM EXPERIÊNCIA MOBILE COM O PONTO DE VENDA http://www.bloodbuzzmarketing.com
  10. 10. O MOBILE MUDOU A NOSSA MANEIRA DE DIRIGIR, DE PEDIR TÁXI [OU ALGUÉM AÍ AINDA VAI ATÉ O PONTO DE TÁXI?!], DE OPÇÕES DE TRANSPORTE COMO O UBER. SÃO MUDANÇAS MUITO RECENTES, MAS ESTÃO TÃO INSERIDAS NO NOSSO DIA-A- QUE MAL LEMBRAMOS COMO FAZÍAMOS ANTES DELAS. http://www.bloodbuzzmarketing.com
  11. 11. E COMO PENSAR ESTRATEGICAMENTE NO USO DO MOBILE PARA SUA MARCA?! - ALINHAR EXPERIÊNCIA MOBILE COM O SERVIÇO OFERECIDO EM OUTRAS PLATAFORMAS E AMBIENTES - ADEQUAR COMUNICAÇÃO http://www.bloodbuzzmarketing.com
  12. 12. 25 TÉCNICAS INFALÍVEIS PARA SE TER O MELHOR O G O O G L E D I S P O N I B I L I Z A , G R A T U I T A M E N T E , O M A T E R I A L : SITE MOBILE L I N K : H T T P S ://T H I N K .S T O R A G E .G O O G L E A P I S .C O M /I N T L /A L L _B R /D O C S /25-T E C N I C A S -S I T E - M O B I L E _R E S E A R C H -S T U D I E S .P D F http://www.bloodbuzzmarketing.com POR ONDE COMEÇAR?!
  13. 13. SOCIAL VIDEO [Mais realidade e menos produções] http://www.bloodbuzzmarketing.com 4.
  14. 14. Os vídeos institucionais não provocam mais tanto impacto e interesse dos influenciadores de uma marca como os "sociais videos". O "stories" do Instagram, o "Live" do Facebook, o Snapchat e o Youtube crescem a cada dia com conteúdo "social video" e as marcas precisam saber diferenciar "amadorismo" de "humanização"! Os "social videos" valorizam os micromomentos e são um importante veículo de  relação com os influenciadores e consumidores  http://www.bloodbuzzmarketing.com
  15. 15. VAREJO MAIS CONECTADO [ A E X P E R I Ê N C I A D E C O M P R A P R E C I S A A C O N T E C E R O N L I N E E O F F L I N E ] http://www.bloodbuzzmarketing.com 5.
  16. 16. O VAREJO, DE ACORDO COM SEU SEGMENTO E CATEGORIA, PRECISA TER UM SITE RESPONSIVO E ANALISAR A NECESSIDADE DE TER UM APP. É IMPRESCINDÍVEL TORNAR A EXPERIÊNCIA ONLINE TÃO INTERESSANTE COMO A OFFLINE. AFINAL, SEU PÚBLICO SEMPRE IRÁ BUSCAR ONLINE MESMO QUE A COMPRA SEJA REALIZADA NA LOJA FÍSICA. E SEM CONTEÚDO BEM DIRECIONADO, FACILIDADE DE INFORMAÇÕES E EXPERIÊNCIA POSITIVA, O CONCORRENTE ESTARÁ DISPONÍVEL POR UM CLIQUE. http://www.bloodbuzzmarketing.com
  17. 17. primeiro passo? E qual o ENTENDER O PÚBLICO-ALVO! http://www.bloodbuzzmarketing.com
  18. 18. É uma empresa de Inteligência Estratégica especializada nas seguintes divisões: - Planejamento Estratégico de Marketing e Comercial - Trade Marketing - Marketing Digital e Curadoria de Conteúdo - Marketing Farmacêutico e Serviços de Saúde Anualmente mapeamos dados e tendências em um estudo com parceiros de diferentes segmentos e detectamos indicadores de mercado no ambiente digital. Esses estudos são a base do nosso planejamento e com isso nos tornamos mais assertivos em nossas ações internas e com nossos clientes. Para conhecer melhor esses estudos, nossos serviços e workshops, entre em contato conosco através do e-mail: contato@bloodbuzzmarketing.com http://www.bloodbuzzmarketing.com
  19. 19. MATERIAL ELABORADO E EXCLUSIVO DA BLOODBUZZ MARKETING

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