1. Instructed on: 11-Nov-2011 | Session: #02
 
By: Tasneem Hatem
Topic Code: MRV-02-2012
All Copy Rights Saved to the 7 th Students’ Conference on Communication and Information Based in the Faculty of Computers and Information Cairo University – Egypt 2011/ 2012 www.scci-cu.com

2. ADVERTISING
By: Tasneem Hatem

3. What Is
ADVERTISING ??

9. Advertising is bringing a product or
service
to the attention of potential
and current customers

10. Disclaimer,, Advertising can never
succeed in selling something which the
public will not accept!

11. WHY
ADVERTISE ??

12. Reach New
tomers

13. Continuity

14. Remain With Shoppers through the buying
Process

15. Your Competition is Advertising

16. Because it Pays Off Over a Long Period

17. Generate Store Traffic

18. Make more sales

19. Keep a Healthy Positive Image

20. Maintain Employee Morale

21. Types of
ADVERTISING

22. Print Advertising

23. Outdoor Advertising

24. Broadcast Advertising

25. Covert Advertising

26. Public Service Advertising

27. Surrogate Advertising

28. Celebrity Advertising

29. Steps of Creating
Advertisements

30. Identify Information

31. Brainstorm idea

32. Sketch ideas

33. Proof. Make Corrections

34. Prepare final copy

41. ARE YOU READYYY ?!!