Defining Goals & Impact Mapping

1. Defining Goals
&
Impact Mapping

2. Set a goal to achieve something that is so big, so
exhilarating that it excites you and scares you at the
same time. It must be a goal that is so appealing, so much
in line with your spiritual core, that you can't get it out of
your mind.
- Bob Proctor

3. ● It has ‘Newness’ or differentiator to get the competitive advantage
● Spoiler - to kill the competitor’s advantage
● Talks money - increase in sales or reduction in cost
● Increase client & employee satisfaction
● Table taker - compliant with new rules
SMART - Specific - Measurable - Achievable - Relevant - Time-bounded
What a good ‘goal’ looks like?

4. ● It has ‘Newness’ or differentiator to get the competitive advantage
● Spoiler - to kill the competitor’s advantage
Goal gets decomposed..

5. Product Ownership
Reference: Christian Hassa - www.techtalk.at

6. Impact Map

7. Impact Map
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8. THANK YOU
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Anuj M Ojha