Final slide show for basic training for Facebook, with Beginning Twitter information and industry updates for other platforms. Taken from Coldwell Banker Bain training 6/23/15

1. Facebook Part 3
Twitter Part 1

2. Disclaimer Time
• Be very aware of what is said online.
• Agents have to adhere to at least four sets of compliance standards
when it comes to social media: state real estate commission policies,
NAR’s Code of Ethics, their broker’s policy, and the social media
website’s terms of service.
• Posts or comments that attack or threaten other people, language that
could be taken as defamation, and statements that reveal information
about a transaction are issues of concern. There are also issues related
to appropriate use of advertising and intellectual property infringement.
• Thanks to Terry for providing this page:
http://realtormag.realtor.org/for-
brokers/network/article/2015/05/protect-your-business-social-media-
policy#sf9538163

3. Facebook Updates…
• Facebook has begun testing a new option for users—they’re giving
some users the ability to choose people or pages whose posts would
always show up at the top of their News Feed.
• Recent algorithm changes includes an update to make posts from
friends more prominent, a tweak to decrease the number of “overly
promotional posts,” and an adjustment that included more real-time
content in the News Feed.

4. Instagram adds Call-To-Action
Buttons
• Instagram has added several new features to its advertising platform,
including call-to-action buttons such as Shop Now and Install Now.

5. Instagram Cont.
• Instagram is also working to make its sponsored posts even more relevant with
better targeting (a strategy imported from parent Facebook); by working with
select Facebook Marketing Partners to bring more advertisers onto its platform
through the company’s ads application programming interface.
• Instagram is also working to bring Instagram ads via Facebook’s ad buying
interfaces over the next few months.

6. Pinterest is allowing Buyable
Pins
• Noting that 80 percent of the people buying things via Pinterest are doing so via
mobile Buyable Pins are coming to iPhone and iPad later this month. Rollouts for
Android and desktop are planned in the future, but with no timetable yet.

7. Pinterest…
• Pinners can enter in their credit card or Apple Pay information, but the company is ensuring
the utmost safety and security of users’ vulnerable info. Customers will only enter payment
info and address once, and the app will ask to confirm password on major purchases.
• Pinterest has partnered with several top brands at launch, such as Macy’s, Neiman
Marcus and Nordstrom. Through a partnership with Shopify, mid-size and smaller
businesses such as including Madesmith and Poler Outdoor Stuff will also be able to sell
directly to Pinners.
• Via Shopify, Pinterest is hoping to be able to offer this service to individual sellers and
mom-and-pop stores — a possible Etsy combatant.

8. Pinterest… part 2
• payment information will be shared and stored. The data will be encrypted via
the payment partner and shared with merchants.

9. Warning: Facebook Scams
Messages from ‘Facebook Recovery’ Are Scams

10. Warning: Facebook Scams
Cont.
• Once a user entered the credentials that were requested and clicked
“Log In,” data is posted to recovery.php, and then users are redirected
to this payment page, which asks for his/her full name, credit-card
details and billing address.
• If you see posts on your feed that appear similar to the Facebook post
we discussed here, whether it continues to bear the same URL or not,
it’s best to ignore it and warn your network about an ongoing spam
campaign.

11. Warning: Facebook Scams
Cont.

12. Warning: Facebook Scams
Cont.
• Jovi Umawing of Malwarebytes Labs wrote in a blog post that users are
seeing notifications directing them to a fake Facebook for Business page, where they are
asked to “confirm to access Facebook for Business” by providing their email addresses or
phone numbers, passwords, security questions and the answers to those questions.
Once the information is obtained, victims are brought to another false page, which
reads (unedited):
Thank you for contacting Facebook for Business.
Please wait for reply message via email address.
We have accepted your submission for approval, we will contact you shortly for your
verification request, it may take up to 48h.
Sincerely,
Facebook for Business

13. Social Demographics Time!*
*As of May 2015

14. Social Demographics Time!
Part 2

15. Social Demographics Time!
Part 3

16. Social Stats

17. Additional Facebook extras…
How To Hide Your Profile On Facebook
1)Login to your facebook account and click on Account-> Account Settings
2) Locate the sections Privacy under account
settings and click Manage

18. 3) Under Privacy Settings click on Search
4) If you don’t want your profile to appear in search engines , then uncheck Public
Search Results
If you want that only your Facebook friends can see your profile and other
information about you, ten choose option friends only

19. How to Link Facebook to Twitter
1. Go to: facebook.com/twitter/ 2. Click on "Link my Profile to Twitter."
Linking your Facebook account with your Twitter account will make it even easier for
you to share your thoughts with your friends and followers.

20. How to Link Facebook to Twitter
part 2
4. Make any necessary adjustments to your
settings. You should be told that your Twitter is now
linked to your Facebook profile. Right now, there will be
checked boxes next to the following: status updates,
photos, notes, videos, links, and events. If you'd like
any of those to not be linked to your Twitter, then you
can unclick them and select "Save changes."
3. Click on "Authorize app." This will
allow your Facebook account to post to
your Twitter account.

21. How to Link Twitter to Facebook
Linking your Twitter account to your Facebook account, so that Tweets are
automatically posted on your FB page.
1. Log in to Twitter. Type in
your username and password.
2. Click on the wheel on the top right of
your homepage. You can find it in
between the search bar and the writing
tool.

22. How to Link Twitter to Facebook
part 2
3. Select "Settings." It's the second option
from the bottom of the drop-down menu.
4. Select "Profile." It's fourth from the
bottom of the menu to the left hand side of
the page.

23. How to Link Twitter to Facebook
part 3
5. Select "Connect to Facebook."
This is the last option on the bottom of
your profile. Scroll down to find it.
Once you select it, you will open a new
browser to continue the process.
6. Click on "Log in With Facebook."

24. How to Link Facebook to Twitter
part 4
7. Log in to Facebook. Type in your
Facebook email and password. If your
Facebook is already open, you won't have
to complete this step. Next, Twitter will ask
for permission to post on your behalf.
8. Click on "Allow" to accept permissions.
Your tweets will now automatically be posted on
Facebook and your username will show up on
Facebook as well. Replies won't be posted.
Check the bottom of your profile to make sure
you've connected the two correctly. It should say
"Your account is connected to Facebook."

25. How to Link Facebook to Twitter
part 5
9. Adjust your settings if necessary. Twitter will be set for
posting your retweets to Facebook, and for posting to your
Facebook profile. If you don't want those things to happen,
then unclick the clicked boxes next to these items.

26. Twitter – what is it?
• Twitter is a Miniature Blog
• Micro-blogging is defined as a quick update
usually containing a very limited number of
characters.
• 140 characters or less) through their
computers and mobile phones.