India’s economic star has been firmly in the ascendant for some time now, and as a result the country’s SME community has really flourished in recent years. Since Narendra Modi became prime minister in 2014, the Government has introduced a number of schemes deigned to help SMEs, and today the sector contributes 22% to India’s GDP, up from 17% in 2013. Source <> http://www.bizbilla.com/articles/Why-Indian-SMEs-need-data-solution-1750.html

1. Why Indian SMEs Need Data
Solution?
India’s economic star has been firmly in
the ascendant for some time now, and as a
result the country’s SME community has
really flourished in recent years. Since
Narendra Modi became prime minister in
2014, the Government has introduced a
number of schemes deigned to help SMEs,
and today the sector contributes 22% to
India’s GDP, up from 17% in 2013.

2. These businesses are a real driving force in
the economy, but that is not to say that
there are not still challenges to be
addressed.
In the last couple of years, many SMEs
invest in new technologies to improve
their overall operational efficiency, while
overlooking Sales and Marketing – two of
the most strategically important business
functions. It’s a completely false economy,
and not one that will drive sustainability
and profitability in the long-term.
At the end of the day, if you are not
targeting the right prospects it doesn’t
matter how good your product or service is.
There is a huge amount of data available,
but much of it unstructured and therefore
difficult to use in any meaningful way.
Mining this information can be a
gargantuan task, and often not enough

3. attention is paid to getting it right. So why
not invest in a data platform to shoulder
the burden?
SMEs rely on new businesses for survival,
so they need to be able to identify the right
contacts at the right prospect companies at
the right time. A data provider can
customise your prospect search based on
criteria such as geography, sector,
employee size or even current business
activity. A dynamic list can even take this
a step further and continuously update
your target database as corporate
information changes, so you know that the
information you are using is always up to
date and fresh.
From here, your data solution can then
help you find the right contacts at these
companies – and even their contact details.
Some platforms have triggers that can

4. alert you to a company’s business activity -
like new office openings, management
changes, etc. - that might give you a good
reason to make contact, demonstrating
your knowledge and understanding of the
company.
All too many SMEs in India do not
currently have the infrastructure in place
to carry out this precision targeting, but
it’s an investment that will yield great
returns. Avention’s India file, for example,
now contains every registered company in
the country and around 21 million direct
email addresses, while globally we provide
access to over 50 million active companies.
The opportunity is just as much
international as it is domestic.
*************