1. HOW TO TURN ONE
PIECE OF CONTENT
INTO A DOZEN
Vanessa (Bogehold) Bagnato
@VanessaBagnato
Head of Influencer Development

2. HOUSEKEEPING
Length
60 Minutes w/ Q&A
Recording + Slides
Will Be Available After Presentation
Questions?
Use Chat Feature
Tweet Much?
Use #tapinfluence
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

3. WHO IS TAPINFLUENCE?
HEADQUARTERED IN
FOUNDED
BOULDER, CO
2009
COMPLETE END-TO-END
INFLUENCER
MARKETING SOFTWARE
WITH AN OFFICE IN NYC
HELPING BLOGGERS AND
INFLUENCERS CONNECT WITH
FORTUNE 1000
COMPANIES
100,000
REGISTERED INFLUENCERS
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

4. WHO’S DOING INFLUENCER MARKETING
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

5. YOU ARE EXPERT
CONTENT CREATORS
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

6. THE POWER OF LONG-FORM CONTENT
GIFT GUIDE
TAPINFLUENCE
HOW-TO POSTS &
TUTORIALS
INSPIRATION POSTS
TIPS & BEST PRACTICES
@VANESSABAGNATO @TAPINFLUENCE

7. TURN THAT LONG-FORM CONTENT
INTO A DOZEN!
=
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

8. IMPORTANT TIP!
BE SURE TO TAG THE BRANDS YOU LIKE
WHENEVER YOU ARE CREATING CONTENT
THAT INVOLVES THEIR PRODUCT.
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

9. #1 HOLIDAY GIFT GUIDE
VANESSA’S HOLIDAY GIFT GUIDE FOR HUSBANDS
COCKTAIL SHAKER
TAPINFLUENCE
COLOGNE
IPAD AIR
CONCERT TICKETS
@VANESSABAGNATO @TAPINFLUENCE

10. #2 MAKE IT A SHARABLE DOCUMENT
Tip: You can add these documents to the
“Publications” section of your LinkedIn profile
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

11. #3 CREATE A SERIES OF BLOG POSTS
Post One: “My favorite
cologne for men”
TAPINFLUENCE
Post Two: “Top cocktail
recipes you can make in
your own kitchen”
@VANESSABAGNATO @TAPINFLUENCE

12. #4 START A PINTEREST BOARD
vs
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

13. #5 PRODUCE A VIDEO
Video Title: “How I learned to use a
cocktail shaker properly”
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

14. #6 SNAP SOME PICTURES
“My husband’s favorite new cocktail to
make at home, and I love it.”
#holidaygiftguide @BombaySapphire
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

15. #7 HOST A GIVEAWAY
“Leave a comment about what you’re getting
your husband this Christmas, and enter to win
a cocktail shaker set!”
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

16. #8 TWEET & FACEBOOK POST
“Tip: Get your husband a cocktail shaker for Christmas,
and enjoy your favorite cocktail together from the comfort
of your couch”
“I finally learned how to properly use a cocktail shaker.
Check out the video, but don’t laugh at me!”
#holidaygiftguide @BombaySapphire
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

17. #9 GUEST POST ON ANOTHER BLOG
“Dear readers, today Vanessa from
Purple Boots Blog is going to share
with us some of her top gift choices
for husbands”
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

18. #10 ASK YOUR NETWORK TO GUEST POST
“Dear readers, today Holly from
TapInfluence Blog is going to share
with you her gift ideas for husbands”
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

19. #11 CREATE A LIST
EXAMPLE
Here’s a list of retailers that have this cocktail
shaker in stock.
EXAMPLE
Here’s a shopping list for the ingredients needed
to make this cocktail with the new shaker.
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

20. #12 SHOWCASE YOUR WORK
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

21. QUESTIONS?
YOU CAN ASK QUESTIONS WITHIN THE GOTOWEBINAR CHAT INTERFACE, OR
TWEET YOUR QUESTION USING #TAPINFLUENCE
Resources – be sure to check out our ebooks and blog posts. Tell your friends about TapInfluence!
www.tapinfluence.com
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE