Best Practices For Incorporating Influencer Marketing in Your Content Marketing Strategy
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Best Practices For Incorporating Influencer Marketing in Your Content Marketing Strategy
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TapInfluence CEO, Rustin Banks, shares 10 best practices for tapping the power of social content creators and why they are a critical part of any successful content marketing strategy.
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Best Practices For Incorporating Influencer Marketing in Your Content Marketing Strategy
- 1. 10 KEY STRATEGIES TO MAKE INFLUENCER MARKETING PART OF YOUR CONTENT MARKETING Rustin Banks
- 2. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 2 WORKING WITH “INFLUENCERS” FOR 15 YEARS FROM DIAL-UP BULLETIN BOARDS
- 3. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 3 WORKING WITH “INFLUENCERS” FOR 15 YEARS TO 100,000 REGISTERED INFLUENCERS
- 4. WORKING WITH “INFLUENCERS” FOR 15 YEARS NOW BUILDING INFLUENCER MARKETING SOFTWARE FOR THE WORLD’S TOP BRANDS… CONTENT MARKETING WORLD | TAPINFLUENCE #CMWORLD | @RUSTINB 4
- 5. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 5 WHAT IS INFLUENCER MARKETING? CONTENT MARKETING ON STEROIDS
- 6. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 8 HIGH-QUALITY DISTRIBUTED CONTENT
- 7. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 6 CONTENT MARKETING BUDGETS OVER 30% OF THE MARKETING BUDGET NOW SPENT CREATING AND DISTRIBUTING CONTENT. CONTENT PRODUCTION 12% creating content CONTENT DISTRIBUTION 30% reaching people 12% 30%12% 30%
- 8. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 7 INFLUENCER MARKETING IS... PRODUCTION DISTRIBUTION INFLUENCE
- 9. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 9 INFLUENCER MARKETING VERSUS TRADITIONAL CONTENT MARKETING NATIVE ADVERTISING Traditional Content Marketing Content Creator Price per Story ~$200 Voice Targeting
- 10. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 10 SPONSORED CONTENT IS MAINSTREAM HOW DO YOU GENERATE REVENUE FROM BLOGGING? 10% 6% 7% 21% 21% 68% 90% 92% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: Zig Marketing | N = 120
- 11. 10 KEY STRATEGIES TO MAKE INFLUENCER MARKETING PART OF YOUR CONTENT MARKETING
- 12. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 12 1. THINK SCALE FROM THE BEGINNING 10 5 50 500 9 8 7 6 5 4 3 2 1 NUMBER OF INFLUENCERS 1X 4X 10X
- 13. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 13 2. FIND THE RIGHT INFLUENCERS
- 14. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 14 2. FIND THE RIGHT INFLUENCERS •WHAT DOES YOUR TARGET MARKET LIKE TO READ? •HOW DO YOU FIND THOSE INFLUENCERS? GOOGLE DATABASE MARKETPLACES
- 15. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 15 3. OFFER A COMPELLING VALUE EXCHANGE CASH IS KING < 5,000 $1,000 $0 $100 $200 $300 $400 $500 $600 $700 $800 $900 5,000 - 9,999 10,000 - 24,999 25,000 - 49,999 50,000 - 99,999 > 100,000 Blog Size Reviews $0 $550 $500 $450 $400 $350 $300 $250 $200 $150 $100 $50 Giveaways Events Sponsored Content Blog for Brand Average Activity Fee RangeAverage Review Fee Range by Blog Size
- 16. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 16 4. CRAFT A COMPELLING ASSIGNMENT •COMBINE ENGAGING CONTENT WITH BRANDING •ASK YOURSELF: IF I READ THESE POSTS, WOULD I SHARE THEM?
- 17. 4. CRAFT A COMPELLING ASSIGNMENT •EXAMPLE A: THE CORRECT WAY #CMWORLD | @RUSTINB 17 CONTENT MARKETING WORLD | TAPINFLUENCE
- 18. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 18 4. CRAFT A COMPELLING ASSIGNMENT •EXAMPLE B: THE INCORRECT WAY
- 19. #CMWORLD | @RUSTINB 19 5. DON’T APPROVE EVERY POST •DON’T BE A HOVER PARENT •ENCOURAGE EDITORIAL INDEPENDENCE •INFLUENCERS ARE USUALLY HAPPY TO CHANGE THINGS AFTER THE POST. CONTENT MARKETING WORLD | TAPINFLUENCE
- 20. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 20 6. KEEP IT LEGIT AND TRANSPARENT
- 21. 7. RE-USE THE CONTENT #CMWORLD | @RUSTINB 21 CONTENT MARKETING WORLD | TAPINFLUENCE
- 22. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 22 8. DON’T MEASURE VANITY METRICS LIKE TOTAL READERSHIP AND TOTAL FOLLOWERS
- 23. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 23 9. YES, YOU CAN COMPUTE YOUR ROI
- 24. #CMWORLD | @RUSTINB CONTENT MARKETING WORLD | TAPINFLUENCE 24 10. MAKE IT ALWAYS ON
- 25. ABOUT TAPINFLUENCE •AUTOMATION SOFTWARE FOR INFLUENCER MARKETING •MARKETPLACE OF 100,000 AUTHENTICATED INFLUENCERS #CMWORLD | @RUSTINB 25 CONTENT MARKETING WORLD | TAPINFLUENCE