1. INFLUENCE MARKETING
PITCH DECK
CREATING A POWERFUL

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4. Today’s Agenda
1 Discuss Current Agency Engagement
2 Review Results of Engagement
3 Introduce New Capability: Influencer Marketing
4 Next Steps

5. CURRENT
ENGAGEMENT
DISCUSSION

6. Add Text, an Image, or Both

8. ENGAGEMENT
RESULTS
REVIEW

10. INFLUENCER MARKETING
OVERVIEW
INTRODUCTION

11. • 92% of consumers trust user-generated
content and word-of-mouth more than
advertising
• 74% rely on social networks to guide
purchase
• 60% of purchase research is done before
going to brand’s site
FACTS

12. Influencer marketing is
partnering with individuals who
have significant audience and
influence with a particular
consumer segment.
DEFINITION

13. Influencers drive scalability
via consumer reach, engagement
and content.
REASONING

14. • Efficiently find and manage online
content creators
• Easily publish content to multiple
channels
• Accurately measure the
effectiveness of the content
PROCESS

15. SAMPLE
INFLUENCERS
Annabelle – VivaLuxury
Los Angeles-based fashion
influencer who loves fashion and
travel.
McKenzie – Girl Loves Glam
Wife. Mom. Cosmetologist. Beauty
Junkie. Fashion Lover. Love Projects.
Hair tutorials. Makeup Looks. Room
Makeovers. YouTuber.
Kristie – Blushing Basics
Blushing Basics is your go-to
resource for all things beauty
and style.
Daniela – Nany’s Klozet
Miami fashion blogger from
Venezuela with a fun and
fabulous look.

16. NEXT STEPS
FOLLOW-UP

18. THANK YOU!