TapAnalytics
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The Reporting Dashboard used by the today's Digital Mad Men, Agencies, and Media Companies.
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TapAnalytics
- 2. © 2014 TapClicks, Inc. “As much as 60% of our ops team’s time is spent manually generating reports” ! ! ! ! !! “We’re losing 25% of our customers YoY because of our inability to prove ROI”! Your Challenges! – Big Media Co! – Big Digital Agency “We’ve sold many different marketing solutions to many clients without a clear way to see use and upsell opportunities”! - Big Newspaper Co
- 3. © 2014 TapClicks, Inc. Our Solution: . ! A complete digital agency analytics and reporting platform! Now used by some of the largest media companies in the world! o
- 4. © 2014 TapClicks, Inc. Integrate your tools into ! one unified dashboard:!! § providing a 360° view ! § across campaigns, ! § on-demand, in the cloud! § No more logging into ! ! 4, 8, or 16 places ! ! for an update on ! campaign performance! We built you a unified dashboard! W i ana 40 A §
- 5. © 2014 TapClicks, Inc. § Scores! Equipped with robust campaign analysis! ! ng s! § Color Coding! § KPI Analysis! § Comparisons! § Trending Insights!
- 6. © 2014 TapClicks, Inc. … and automated, configurable reporting! ! Client! ! [Advertiser/Franchise/Group]! Agent! ! [Management/Sales]! Admin!! [Ops]! Reporting Automation! § Email/export reports in:! § Schedule reports! Account Structure, Roles, and Permissions:! § Interactivity!
- 7. © 2014 TapClicks, Inc. A unique partnership opportunity! ! White-label Custom Branding! Customizability! Ta gu ou X on ca § Data + Campaign Configurability! § Custom ! Integrations! Marketing Analytics Platform Training and Support! • Web! • Phone! • In-person!
- 8. © 2014 TapClicks, Inc. …and no need take our word for it!! - Michael Fibison, VP Digital Platforms “Digital First Media adopted the TapAnalytics Platform to consolidate and simplify complex campaign metrics, which enabled us to demonstrate our full value to our customers.” - Greg Dowd, President “TapAnalytics… helped streamline and automate the process, and will save us enough in man-hours alone to achieve our ROI goals. Most importantly, we now have a tool that helps us attract new clients as well as upsell and better retain existing clients.” “Our first collaboration was a huge success right out of the gate. We know the partnership around the automotive vertical will bring even greater benefits to our clients and to our operation.” - James Erdahl, Executive Director of Digital
- 9. © 2014 TapClicks, Inc. ! Stephanie Roberts ! VP, Sales! (408) 823-2063! stephanie@tapclicks.com! ! ! ! ! Noah Jacobson ! VP, Corporate ! Development! noah@tapclicks.com! ! Thank you! www.tapanalytics.com!
- 10. APPENDIX!
- 11. © 2014 TapClicks, Inc. Easy Setup! 1! 2! 3! yourdomain 4! SELF-‐SERVICE OPTION
- 12. © 2014 TapClicks, Inc. Selected Integrations in Version 4.2! * Includable by request / special integra7on Social! Twitter Facebook LinkedIn Foursquare YouTube Vendasta Shoutlet* Constant Contact Email/ Leads! MailChimp Marchex ExactTarget Callcap PulsePoint Data-Dynamix Google Adwords SEM! Bing Ads T Google DFA Google DFPFacebook Ads Rubicon*Yahoo APT* OAS 24/7* Jivox*AppNexus Trade Desk Analysis! Google Analytics Moz Omniture* Tube Mogul Yelp Yahoo Ads Display Advertising! Social! Email + Leads! Analysis! SEM!
- 13. © 2014 TapClicks, Inc. Extended Client List!
Editor's Notes
- According to a Fournaise Marketing Group Study, most CEOs are skeptical of marketers: 80% of CEOs don’t believe marketing chiefs add value to the business. IBM’s global CMO study confirms that “nearly 2/3 of CMOs think return on investment will be the primary measure of their effectiveness in 2015…(yet) half of all CMOs feel insufficiently prepared to provide hard numbers. The 2014 State of Digital Marketing survey named “proof of ROI” as their greatest obstacle to securing more budget. And from an article Jeff sent recently: The Bizo “Data-Driven Marketer” survey of 852 marketers found “The biggest hurdle is finding useful insights from all of the data that marketers are gathering.” · 54.8% of marketers use data to measure marketing performance. · More than 60% of marketers use analytics. · 51.8% of marketers said their biggest hurdle in data-driven marketing was building reports that delivered insights. · 33.6% don’t have team members with the right skills to leverage the data.
- What is TapAnalytics? A complete digital agency analytics and reporting platform Our intelligent analytics platform integrates industry-leading tools to manage your digital marketing campaigns effectively and prove ROI!
- Relate to them how we’ve built this with their needs in mind, and how we’ll show them this in demo…
- Web, phone, and in-person Support, training, and consulting services We get you and the team up-and-running like experts
- Many more integrations! We have integrated all these channels, and more….just tell us what you need…. Get it! Data Aggregation delivers All the info, from Connectors to Google, Bing, Facebook, Twitter, YouTube, newsletters, and more…. Manage status, and data, in real time…. Reducing effort in your daily operations, and account management.